Drop Stop is a simple yet innovative car accessory designed to prevent items from falling into the gap between the car seat and the center console. The product gained widespread recognition after appearing on Shark Tank, where the founders secured an investment that helped propel the brand to national success.
The device is made from flexible neoprene and fits snugly into the gap next to the seat belt buckle, creating a barrier that prevents phones, keys, coins, and other small items from disappearing into the hard-to-reach space between the seat and console.
After appearing on the show and securing a deal with investor Lori Greiner, Drop Stop quickly became one of the most recognizable automotive accessories to come out of Shark Tank. Millions of units have been sold worldwide, and the product continues to be widely available through major retailers and online marketplaces.
Drop Stop Shark Tank Review
Drop Stop appeared on Shark Tank Season 4, when founders Marc Newburger and Jeffrey Simon pitched their innovative solution to a problem nearly every driver experiences: dropping items into the narrow gap beside the car seat.
Their pitch immediately resonated with the Sharks because the problem is universal and easy to understand.
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Key Highlights
- Relatable Problem: Almost every driver has experienced dropping something between the seat and console.
- Simple Design: The product required no installation and worked in most vehicles.
- Deal Secured: Lori Greiner invested $300,000 for 20% equity.
The exposure from Shark Tank helped turn the product into one of the most recognizable automotive accessories featured on the show.
The Shark Tank Pitch
During their presentation, the founders demonstrated how common it is for drivers to lose items such as phones, credit cards, or coins in the gap between the seat and the center console.
They explained that the gap exists in almost every vehicle and can be difficult or dangerous to reach while driving.
The entrepreneurs entered the Tank seeking $300,000 for 15% equity in their company. After negotiations, Lori Greiner offered $300,000 for 20% equity, which the founders accepted.
Following the episode’s broadcast, the product experienced a significant spike in sales and quickly expanded into national retail stores.
How the Product Works
Drop Stop works by filling the gap between the car seat and the center console. The flexible material allows it to move with the seat as it adjusts forward or backward.
The design is universal and works with most vehicles.
Key Features
- Universal Fit: Works in most cars, trucks, and SUVs
- Flexible Neoprene Material: Moves with the seat as it adjusts
- Easy Installation: Slides into the seat gap in seconds
- Seat Belt Attachment: Prevents the device from shifting
- Durable Design: Built to last for years of use
Once installed, the product creates a barrier that prevents small items from falling into the gap.
The Story Behind the Idea
The concept for Drop Stop came from a very common frustration experienced by drivers everywhere.
Founder Marc Newburger noticed how often people dropped items between the seat and console while driving. Retrieving these objects could be frustrating and sometimes even dangerous if drivers attempted to reach for them while the vehicle was in motion.
After experimenting with different materials and designs, the founders developed a flexible insert that could fill the gap without interfering with seat movement.
The simple idea quickly gained traction and eventually led to their appearance on Shark Tank.
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Why Drop Stop Became So Popular
Several factors contributed to the rapid growth of Drop Stop after its television appearance.
Universal Problem
Almost every driver has experienced losing something in the seat gap. Because the problem is so common, the product immediately made sense to consumers.
Easy Installation
Unlike many car accessories, Drop Stop requires no tools or complicated setup.
Retail Expansion
After appearing on the show, the product expanded into major retailers including:
- Amazon
- Walmart
- Bed Bath & Beyond
- Target
Shark Tank Exposure
The television appearance helped introduce the product to millions of viewers.
Drop Stop – 2026 Update
As of 2026, Drop Stop continues to be one of the most recognizable car accessories to emerge from Shark Tank.
The product has sold millions of units worldwide and remains widely available through major online retailers.
The company continues to market the product as a simple safety solution that helps drivers avoid distractions while driving.
Company Success
Since appearing on Shark Tank, the company behind Drop Stop has generated tens of millions of dollars in sales.
The product’s success demonstrates how a simple idea that solves a common everyday problem can turn into a successful business.
Drop Stop is often mentioned alongside other successful Shark Tank products such as:
These companies show how exposure from the show can transform small inventions into global brands.
Pros and Cons
Pros
- Prevents items from falling into the seat gap
- Easy to install in seconds
- Universal design fits most vehicles
- Durable and long-lasting
- Affordable solution
Cons
- May not fit extremely wide seat gaps
- Some drivers may need to adjust placement initially
Drop Stop vs Generic Seat Gap Fillers
Many drivers consider using generic seat gap fillers instead of the original product.
| Feature | Drop Stop | Generic Gap Fillers |
|---|---|---|
| Fit | Universal fit for most vehicles | May vary |
| Material | Durable neoprene | Often foam or plastic |
| Seat Movement | Moves with seat adjustments | Some models shift |
| Installation | Simple slide-in design | May require adjustment |
| Price | Around $20–$30 | Usually $10–$20 |
Who Should Use Drop Stop?
This product can be useful for many drivers, including:
- People who frequently drop phones or keys while driving
- Parents with children who ride in the back seat
- Drivers who want to reduce distractions
- Anyone who wants to keep their car interior organized
Because the design is simple and inexpensive, it appeals to a wide range of car owners.
Is Drop Stop Worth It?
For many drivers, the product offers a simple solution to an everyday frustration.
Rather than reaching into the narrow gap between the seat and console, the barrier prevents items from falling there in the first place.
Because it is easy to install and relatively inexpensive, many drivers consider it a worthwhile car accessory.
Where to Buy Drop Stop
The product is widely available through several major retailers.
Common places to purchase include:
- Amazon
- Walmart
- Target
- Automotive accessory stores
Many customers prefer purchasing online where they can read verified reviews and compare pricing.
➡️ Check the latest price on Amazon
Drop Stop FAQs
Did Drop Stop get a deal on Shark Tank?
Yes. Drop Stop secured a deal with Lori Greiner, who invested $300,000 for 20% equity.
Does Drop Stop work in all cars?
The design is intended to fit most vehicles, although extremely wide seat gaps may require adjustment.
Is Drop Stop still in business?
Yes. The product continues to be widely available and remains a popular automotive accessory.
What problem does Drop Stop solve?
The device prevents small items such as phones, keys, and coins from falling into the gap between the seat and center console.
Photo: Amazon
