THEMAGIC5 is a custom-fit swimming goggle brand that uses 3D facial scanning technology to create goggles tailored to each swimmer’s face. Instead of using standard one-size-fits-all goggles, the company designs personalized goggles that improve comfort, seal, and performance in the water.
The product gained widespread attention after appearing on Shark Tank, where the founders demonstrated how their technology scans a user’s face through a smartphone to create perfectly fitted swimming goggles.
Because of its innovative technology and performance benefits, THEMAGIC5 quickly became popular among competitive swimmers, triathletes, and recreational swimmers.
THEMAGIC5 Shark Tank Review
THEMAGIC5 appeared on Shark Tank Season 13, where founders Rasmus Barfred and Henrik Thorsen introduced their custom swim goggle technology.
The founders explained that many swimmers struggle with poorly fitting goggles that leak or leave pressure marks around the eyes.
Their solution uses 3D scanning technology to create goggles customized to each swimmer’s facial structure.
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Key Highlights
- Founders: Rasmus Barfred & Henrik Thorsen
- Product: Custom-fit swimming goggles
- Shark Tank Ask: $500,000 for 2.5% equity
- Deal Outcome: Robert Herjavec invested $1,000,000 for 6.5%
The investment helped expand the company’s presence in the U.S. market, allowing THEMAGIC5 to increase production, improve marketing efforts, and reach more swimmers across the country. With additional funding and strategic support, the brand was able to introduce its THEMAGIC5 Custom Swim Goggles to a broader audience of competitive swimmers, triathletes, and recreational athletes looking for better-fitting swim gear. The exposure from Shark Tank combined with the investment helped accelerate the company’s growth and strengthen its position in the premium swim equipment market.
The Shark Tank Pitch
During their presentation on Shark Tank, the founders of THEMAGIC5 explained that most swimming goggles are manufactured using standard molds designed to fit a wide range of faces. However, this one-size-fits-all approach often leads to leaks, discomfort, and poor fit for many swimmers.
To solve this problem, the company developed THEMAGIC5 Custom Swim Goggles, which use smartphone facial scanning technology. By scanning the swimmer’s face through a mobile app, the company creates a precise 3D model that allows them to manufacture goggles tailored specifically to the user’s facial structure.
The founders entered the Tank seeking $500,000 for 2.5% equity, valuing the company at $20 million. After hearing about the innovative technology and the brand’s strong sales growth, investor Robert Herjavec offered $1 million for 6.5% equity, which the founders accepted.
The partnership helped THEMAGIC5 expand its production capabilities and reach more swimmers around the world who are looking for better-fitting goggles.
How THEMAGIC5 Works
THEMAGIC5 produces swimming goggles using a 3D facial scanning process that allows each pair to be customized to the user’s face.
Customers begin by scanning their face with a smartphone camera using the company’s app or online scanning tool. The system analyzes the shape of the face and eye area to generate a precise 3D model. Based on this data, THEMAGIC5 Custom Swim Goggles are manufactured to match the user’s unique facial structure.
Key Features
- Custom-Fit Goggles
Each pair is designed specifically for the individual swimmer’s face. - 3D Face Scanning Technology
Smartphone scanning creates a detailed model used to design the goggles. - Leak-Resistant Seal
The personalized design helps create a tighter seal that reduces water leaks. - Comfortable Fit
Because the goggles match the user’s facial contours, they can be more comfortable during long swim sessions. - Designed for Competitive and Recreational Swimmers
The goggles are suitable for both professional athletes and casual swimmers.
Because the goggles are custom-designed for each user, they often provide a better seal and improved comfort compared to standard one-size-fits-all goggles.
The Story Behind the Brand
THEMAGIC5 was founded by Danish entrepreneurs who wanted to solve a common problem experienced by swimmers: poorly fitting swim goggles.
Traditional goggles are typically manufactured using standard molds, which often fail to match the unique facial structure of individual swimmers. This can lead to water leaks, pressure marks, and discomfort during training or competitions.
After researching facial scanning technology, the founders developed a system capable of producing custom-fitted goggles based on digital facial measurements. By scanning a swimmer’s face with a smartphone, the company can generate a precise 3D model and manufacture goggles designed specifically for that individual.
The technology quickly gained attention among the swimming community. Even before appearing on Shark Tank, the company had already built a strong reputation among triathletes, competitive swimmers, and endurance athletes looking for goggles that provide a better fit and improved performance.
Why THEMAGIC5 Became Popular
Several factors contributed to the growth of THEMAGIC5 and helped it gain recognition among swimmers and athletes.
Personalized Technology
Unlike traditional goggles, THEMAGIC5 Custom Swim Goggles are created using facial scanning technology. This custom-fit design helps improve comfort and reduce leaks during swimming.
Growing Triathlon Market
The increasing popularity of triathlon and endurance sports has created demand for high-performance swimming gear. Many athletes look for equipment that can improve performance and reliability.
Shark Tank Exposure
Appearing on Shark Tank helped introduce the brand to a much larger audience around the world.
Premium Sports Product
Many swimmers appreciate equipment designed specifically for performance. Custom-fit goggles can provide a better seal, improved comfort, and a more secure fit, which is especially important during long swim sessions or competitions.
THEMAGIC5 – 2026 Update
As of 2026, THEMAGIC5 continues to expand its presence in the global swimming and triathlon markets.
The company primarily sells THEMAGIC5 Custom Swim Goggles directly through its official website, allowing customers around the world to order custom-fitted goggles using the company’s facial scanning technology. Orders are shipped internationally, helping the brand reach swimmers in many countries.
Many professional swimmers, triathletes, and endurance athletes now use the goggles because of their customized design and improved seal, which can help reduce leaks and increase comfort during long swim sessions.
The brand continues to refine its scanning technology and develop new goggle styles, expanding its product range while maintaining its focus on personalized swim gear.
Customer Reviews and Feedback
Customer feedback for THEMAGIC5 is generally very positive, particularly among swimmers who have struggled with poorly fitting goggles in the past.
Many users report that THEMAGIC5 Custom Swim Goggles provide a better seal and improved comfort compared to traditional one-size-fits-all goggles. Because the goggles are designed using facial scanning technology, they often fit more securely around the eye area.
Common praise from customers includes:
- Reduced leaking during swimming sessions
- Comfortable fit for longer workouts or competitions
- Clear underwater vision with high-quality lenses
Some customers note that the face scanning process must be done carefully to achieve the best fit, but many still consider the custom design a major improvement over standard goggles.
Pros and Cons
Pros
- Custom-fit design
- Reduced leaking
- Comfortable for long swim sessions
- High-quality materials
- Innovative technology
Cons
- Higher price than standard goggles
- Requires facial scanning process
THEMAGIC5 vs Regular Swim Goggles
| Feature | THEMAGIC5 | Standard Swim Goggles |
|---|---|---|
| Fit | Custom-designed | One-size-fits-most |
| Leak Resistance | High | Varies |
| Comfort | Personalized fit | Standard fit |
| Technology | 3D scanning | None |
| Price | Premium | Budget to mid-range |
Who Should Use THEMAGIC5?
THEMAGIC5 goggles are ideal for swimmers who want a more comfortable and reliable fit than traditional one-size-fits-all goggles.
They are especially popular among:
- Competitive swimmers who train regularly and require dependable equipment
- Triathletes who need high-performance gear for endurance events
- Open-water swimmers who benefit from goggles that maintain a tight seal
- Recreational swimmers seeking premium gear with improved comfort and performance
Because THEMAGIC5 Custom Swim Goggles are customized to the user’s facial structure, they can be particularly helpful for swimmers who struggle to find goggles that fit properly or frequently experience leaks with standard designs.
Is THEMAGIC5 Worth It?
For swimmers who want a better seal and more comfortable fit, THEMAGIC5 offers a unique solution compared to traditional swim goggles.
Using THEMAGIC5 Custom Swim Goggles, the company applies 3D facial scanning technology to create goggles tailored specifically to each swimmer’s face. This personalized design can help reduce leaks and improve comfort during both training and competition.
The product has gained attention after appearing on Shark Tank, where the innovative technology and growing popularity among athletes impressed investors and viewers.
While the goggles cost more than standard models, many swimmers believe the custom fit, improved seal, and overall comfort justify the higher price—especially for competitive swimmers, triathletes, and frequent pool users who rely on high-performance gear.
Where to Buy THEMAGIC5
THEMAGIC5 goggles are primarily sold online.
Common purchasing options include:
- the official THEMAGIC5 website
- Amazon
- specialty swim retailers
Many customers purchase directly from the company’s website to complete the 3D facial scanning process.
➡️ Check the latest THEMAGIC5 price online
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THEMAGIC5 FAQs
Did THEMAGIC5 get a deal on Shark Tank?
Yes. Robert Herjavec invested $1 million for 6.5% equity.
How does THEMAGIC5 custom fit work?
Customers scan their face using a smartphone camera, and the company designs goggles based on facial measurements.
Are THEMAGIC5 goggles better than regular goggles?
Many swimmers report that custom-fit goggles provide better sealing and comfort.
Are THEMAGIC5 goggles good for triathletes?
Yes. The goggles are popular among triathletes because of their leak-resistant fit and comfort.
Photo: Amazon
