Squatty Potty is one of the most successful products ever featured on Shark Tank. The bathroom stool helps position the body in a natural squat during bowel movements, which can reduce strain and improve digestive health. After securing a deal with Lori Greiner, the company quickly grew into a multi-million-dollar brand and became widely recognized through viral marketing campaigns and widespread retail distribution.
The product is a bathroom stool designed to improve posture while using the toilet by elevating the feet into a natural squatting position. The idea behind the product is simple: humans are biologically designed to eliminate waste more efficiently in a squat position rather than sitting. By raising the legs, the bathroom stool helps straighten the colon, which can reduce strain and promote more complete bowel movements. The company’s appearance on Shark Tank helped turn Squatty Potty into one of the most recognizable bathroom health products in the world and often ranked among the best Shark Tank products ever featured on the show.
Squatty Potty Shark Tank Review
Squatty Potty appeared on Shark Tank Season 6 when founders Bobby Edwards and Judy Edwards pitched their innovative bathroom stool designed to improve posture while using the toilet.
Key Highlights:
- Initial Hesitation: Several Sharks were initially hesitant about investing in a bathroom product.
- Strong Sales: The founders revealed impressive revenue numbers and growing demand.
- Deal Secured: Lori Greiner invested $350,000 for 10% equity.
The Shark Tank Pitch
The founders of Squatty Potty, Bobby Edwards and Judy Edwards, entered the Tank seeking $350,000 for 5% equity, valuing the company at $7 million. During their pitch, they explained the medical reasoning behind the product and demonstrated how elevating the feet can change the angle of the colon to make bowel movements easier and more natural.
Initially, the Sharks were skeptical about investing in a bathroom product, but the founders revealed impressive sales numbers that quickly changed the conversation. At the time of the pitch, the company had already generated millions in revenue and had strong retail distribution.
Ultimately, Squatty Potty secured a deal with Lori Greiner, who agreed to invest $350,000 for 10% equity.
How the Product Works
Squatty Potty works by placing a small stool around the base of the toilet, allowing users to elevate their feet while sitting. This position mimics a natural squat, helping to relax the puborectalis muscle and straighten the rectum, making bowel movements easier and more complete.
Key Features:
- Ergonomic Design: Fits around most toilets.
- Durable Construction: Available in plastic or bamboo.
- Non-Slip Surface: Ensures safety during use.
- Multiple Height Options: Accommodates different users.
- Easy Storage: Conveniently stored when not in use.
The product is simple yet addresses a common issue affecting millions worldwide.
The History Behind the Company
The idea for Squatty Potty was originally inspired by founder Bobby Edwards’ observations about digestive health and bathroom posture. After seeing how squatting could make bowel movements easier, he began experimenting with ways to recreate the posture using a standard Western toilet.
The simple concept quickly gained traction among friends and family, which eventually led to the development of the product that later appeared on Shark Tank. After securing an investment from Lori Greiner, the company expanded rapidly and began selling through major retailers and online marketplaces.
Today, the brand is widely recognized as one of the most successful businesses to emerge from the television show.
The Science Behind Squatting During Bowel Movements
The idea behind Squatty Potty is based on how the human body naturally functions. For thousands of years, people around the world used a squatting position when going to the bathroom. Modern sitting toilets changed this posture, which can sometimes make bowel movements more difficult for certain individuals.
When a person sits upright on a traditional toilet, a muscle known as the puborectalis muscle creates a bend in the rectum. This bend helps maintain continence but can also make it harder for waste to pass easily.
By elevating the feet and moving the body into a partial squatting position, the angle of the rectum becomes straighter. This relaxed position may allow bowel movements to occur more naturally and with less straining.
Many medical professionals and digestive health specialists explain that squatting can reduce pressure on the colon and help the body eliminate waste more efficiently. While a bathroom stool does not treat medical conditions directly, it can improve posture and make bathroom visits more comfortable for some people.
Because of this physiological explanation, products like Squatty Potty have gained attention from both consumers and healthcare professionals interested in natural approaches to digestive health.
Why Squatty Potty Became So Popular
Marketing Success
One of the biggest reasons for the product’s success was its creative marketing campaign. The company released a humorous viral commercial titled “This Unicorn Changed the Way I Poop.”
The video quickly spread across social media platforms and eventually surpassed 100 million views, dramatically increasing brand awareness.
Combined with the exposure from Shark Tank, the viral campaign helped transform the brand into one of the most recognizable bathroom health products in the world.
Marketing experts often cite this campaign as an example of how humor and creativity can help a brand stand out in a crowded market. By turning an everyday topic into an entertaining story, Squatty Potty managed to capture the attention of millions of viewers who might otherwise never have considered purchasing a bathroom stool.
The viral campaign, combined with the exposure from Shark Tank, helped transform a simple product into a globally recognized brand.
Several factors contributed to the rapid success of the toilet stool after its Shark Tank appearance:
- Viral Marketing: The company released a humorous viral commercial known as the “Unicorn Poop” ad, which generated tens of millions of views online.
- Medical Awareness: Doctors and digestive health experts often recommend squatting posture to reduce constipation and strain.
- Retail Expansion: The brand quickly expanded into major retailers including Bed Bath & Beyond, Target, and Walmart.
- Simple but Effective Solution: The product addresses a universal problem using a low-tech solution that anyone can use.
Investor Lori Greiner has backed several successful companies on the show. You can explore more of her deals in our guide to Lori Greiner Shark Tank investments.
Squatty Potty – 2026 Update
As of 2026, Squatty Potty remains one of the most successful products ever featured on Shark Tank. The company has sold millions of units worldwide and expanded its product line to include travel versions, bamboo models, and additional bathroom accessories.
The brand continues to sell through its official website and major retailers including Amazon, Walmart, and Target. Squatty Potty is widely recognized as a leading brand in digestive health products and is often recommended by doctors and wellness experts.
Customer Reviews and Feedback
Customer feedback for this popular Shark Tank product has generally been very positive. Many users report that using a bathroom stool like Squatty Potty helps make bowel movements more comfortable and reduces the need to strain.
Online reviews frequently mention that the stool is simple to set up, sturdy, and easy to store around the base of the toilet. Some customers also say that it helps encourage better bathroom posture and may improve overall digestive comfort.
Like any product, experiences vary from person to person. However, the large number of positive reviews across major retailers suggests that many customers find the concept helpful and easy to incorporate into their daily routines.
Company Net Worth
Financial Success:
- The brand has reportedly generated over $200 million in lifetime sales.
- Growth has been largely driven by effective online marketing, viral advertising campaigns, and robust retail distribution.
The Viral “Unicorn Poop” Commercial
One of the biggest marketing successes for Squatty Potty was the viral commercial titled “This Unicorn Changed the Way I Poop.”
Marketing Impact:
- The humorous video went viral on YouTube and social media, generating over 100 million views.
- The commercial significantly boosted product sales and brand recognition, contributing to the overall success of Squatty Potty.
Pros and Cons
Pros:
- Improves natural bathroom posture.
- Simple and easy to use.
- Affordable compared to medical treatments.
- Recommended by many digestive health professionals.
- Fits most toilets.
Cons:
- Takes up space around the toilet.
- Some users may find it awkward at first.
- Not necessary for people without digestive issues.
Where to Buy Squatty Potty
These bathroom stools are widely available online and in retail stores such as Walmart and Target. Many customers purchase the stool through the official Squatty Potty website or Amazon due to fast shipping and verified customer reviews.
Check Squatty Potty Price on Amazon
You can check the latest price, customer reviews, and available models directly on Amazon.
View Squatty Potty on Amazon
Squatty Potty vs. Regular Toilet Stool
Many people wonder whether they should buy a Squatty Potty or simply use a generic toilet stool. While both products elevate the feet to improve posture during bowel movements, Squatty Potty was specifically designed to fit around the base of the toilet and promote a natural squatting position.
Squatty Potty vs Regular Toilet Stool Comparison
| Feature | Squatty Potty | Regular Toilet Stool |
|---|---|---|
| Design | Curved design made to fit around most toilets | Standard flat stool or step |
| Ergonomics | Specifically designed for optimal squatting posture | Not designed for bathroom posture |
| Height Options | Available in multiple heights (7″ and 9″) | Usually single height |
| Materials | Plastic or premium bamboo models | Usually basic plastic or wood |
| Storage | Slides neatly under the toilet when not in use | Often bulky and must be moved |
| Stability | Non-slip feet and ergonomic design | Stability varies depending on brand |
| Medical Support | Often recommended by digestive health experts | Typically not medically designed |
| Price | Around $25–$40 depending on model | Usually $10–$20 |
Which One Is Better?
While a regular stool can elevate your feet, Squatty Potty is specifically engineered to support proper bathroom posture. Its curved design allows the stool to wrap around the base of the toilet, making it easier to store and more comfortable to use.
For individuals dealing with constipation, digestive discomfort, or straining during bowel movements, many experts recommend a purpose-built product like Squatty Potty rather than a generic stool.
Why Many People Choose Squatty Potty
- Designed specifically for bathroom use
- Fits around most standard toilets
- Multiple height options for different body types
- Widely recognized after appearing on Shark Tank
- Millions of units sold worldwide
Squatty Potty Alternatives
Although Squatty Potty is one of the most well-known toilet stools on the market, several alternatives offer similar functionality by elevating the feet into a squatting position.
Common Squatty Potty alternatives include:
- Generic plastic toilet stools
- Wooden bathroom footstools
- Foldable travel toilet stools
- Adjustable bathroom step stools
While these alternatives may cost less, they are usually not designed specifically to wrap around the base of the toilet. Squatty Potty’s curved ergonomic design allows it to fit neatly around most toilets, making it easier to store and more comfortable to use.
Who Should Use Squatty Potty?
Squatty Potty can benefit many people who want to improve bathroom posture and reduce strain during bowel movements.
People who may benefit from using Squatty Potty include:
- Individuals experiencing constipation
- People who strain during bowel movements
- Anyone looking to improve digestive health
- Pregnant women seeking more comfortable posture
- People interested in natural health solutions
By helping align the colon into a more natural position, the stool may make bowel movements easier and more complete.
Is Squatty Potty Worth It?
For many users, Squatty Potty is considered a simple yet effective solution for improving bathroom posture. The product is relatively affordable compared to many digestive health treatments and does not require medication or complicated setup.
The stool is easy to use, durable, and fits around most toilets, which makes it a convenient addition to many bathrooms.
Because of its simple design and positive user reviews, this Shark Tank product remains one of the most successful products ever featured on Shark Tank.
Squatty Potty Benefits
Using a toilet stool like Squatty Potty may provide several benefits related to digestive health and bathroom comfort.
Potential benefits include:
- Promotes a more natural squatting posture
- May reduce strain during bowel movements
- Helps relax the puborectalis muscle
- Can improve bowel movement efficiency
- Simple and easy to use daily
Many doctors and digestive health experts explain that squatting posture can help straighten the colon, allowing waste to pass more easily.
Squatty Potty FAQs
Did Squatty Potty get a deal on Shark Tank?
Yes. Squatty Potty secured a deal with Lori Greiner, who invested $350,000 for 10% equity during Season 6 of Shark Tank.
Is Squatty Potty medically recommended?
Many doctors and digestive health experts recommend squatting posture because it helps align the colon and can reduce strain during bowel movements.
How much is Squatty Potty worth today?
This Shark Tank product has generated hundreds of millions of dollars in revenue since appearing on Shark Tank and remains one of the most successful products from the show.
Does Squatty Potty really work?
Many users report improved bowel movements and reduced strain when using the product. The design is based on anatomical research supporting the benefits of squatting posture.
