Season 2 Episode 5

Shark Tank season 2 episode 5 (often referred to as S02E05) originally aired on April 15, 2011, featuring another group of entrepreneurs stepping into the Tank to present their businesses to the panel of investors. Each founder hopes to secure funding and strategic mentorship from the Sharks to help grow their companies and bring their products to a wider audience.

Throughout the episode, the entrepreneurs pitch a variety of consumer products and business concepts while facing tough questions from the Sharks about sales performance, manufacturing costs, profit margins, competition, and long-term scalability. As negotiations unfold, the founders must defend their company valuations and prove their businesses have strong growth potential.

If you’re looking for a complete recap of Shark Tank Season 2 Episode 5, including the companies featured, deals made in the Tank, and business updates, you’ll find everything you need below in this episode breakdown.

Looking for more from this season? Browse the complete Shark Tank Season 2 episode guide for a full breakdown of every pitch and investment. For a ranked look at the biggest deals and most successful companies, explore the Best of Shark Tank Season 2 – Top Deals, Biggest Investments & Most Successful Companies.

About Shark Tank Season 2

Executive producer Mark Burnett and Sony Pictures Television return with another exciting season of Shark Tank, the hit business reality show where entrepreneurs pitch their ideas to a panel of wealthy investors known as the “Sharks.” Contestants must convince the Sharks that their businesses are worth investing in, often leading to intense negotiations and high-stakes deals.

The show is based on the international format Dragons’ Den, which originally launched in Japan and later became a global franchise. Over the years, Shark Tank has helped launch hundreds of companies while giving viewers a behind-the-scenes look at how real investment decisions are made.

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Shark Tank Season 2 – Shark Panel Overview

During Shark Tank Season 2, the regular panel of investors consisted of Kevin Harrington, Daymond John, Kevin O’Leary, Barbara Corcoran, and Robert Herjavec, who appeared in most episodes of the season.

Season 2 also introduced guest Sharks, including Mark Cuban and Jeff Foxworthy. Mark Cuban appeared in several episodes during this season and later became a permanent Shark starting in Season 3.

Sharks in Shark Tank Season 2

The main Sharks appearing during Shark Tank Season 2 Episode 5 included:

• Kevin Harrington
• Robert Herjavec
• Kevin O’Leary
• Barbara Corcoran
• Daymond John

In Season 2 Episode 5, the guest Shark is Jeff Foxworthy.

You know why you’re wearing those ties? You’re pigs. Pigs get slaughtered.

Kevin O’Leary

e listed below every entrepreneur and business who has appeared on Shark Tank Season 2 Episode 5. Unfortunately, there are many scammers who claim they have been on the show or they have received investments from the Sharks. They were not actually on Shark Tank if you don’t see a business on this list. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.

What Happened in Shark Tank Season 2 Episode 5?

Shark Tank Season 2 Episode 5 featured four entrepreneurs pitching innovative consumer products to the Sharks.

The businesses ranged from a decorative appliance cover designed to transform the look of refrigerators and dishwashers to an LED-backlit logo device that allows drivers to display illuminated sports team logos on their vehicle windows. Other pitches included a product development company presenting multiple consumer product concepts, along with a controversial lip gloss product that attempted to enter the weight-loss market.

As the entrepreneurs presented their ideas, the Sharks carefully evaluated each business, questioning the founders about sales, manufacturing costs, margins, intellectual property, distribution potential, and long-term scalability.

The episode is notable because it showcased a wide mix of consumer product ideas, including home décor accessories, vehicle gadgets, product development strategies, and health-related consumer products.

Businesses Featured on Shark Tank S02E05

Products Featured in Shark Tank Season 2 Episode 5 (S02E05):

Here is the complete list of companies that appeared on Shark Tank Season 2 Episode 5.

• Fridge Fronts Appliance Cover – A decorative magnetic appliance cover designed to change the appearance of refrigerators, dishwashers, and other appliances using removable magnetic skins or peel-and-stick vinyl.
• Lightfilm LLC – PowerDecal – An LED-backlit logo device designed for vehicle windows that automatically lights up while driving at night, allowing users to display sports team logos or custom graphics.
• New Era Brands – A company focused on developing multiple consumer product concepts, including a mint and gum line, product containers, and a dual-sided contact lens container designed to simplify lens storage.
• Thin Gloss – A lip gloss product containing hoodia, a plant previously marketed as an appetite suppressant, attempting to combine cosmetics with the weight-loss market.

Shark Tank S02E05 Highlights

• 4 entrepreneurs pitched their businesses
• The episode featured a mix of home products, automotive accessories, consumer product development concepts, and health-related products
• Founders faced tough questions about retail margins, licensing opportunities, and regulatory hurdles
• The Sharks evaluated whether the products had clear market demand and scalable distribution channels

Entrepreneurs were challenged on whether their products could grow beyond niche markets and become national consumer brands.

Shark Tank S02E05 Episode Products Summary Table

One entrepreneur secured a deal during Shark Tank Season 2 Episode 5, while the remaining entrepreneurs left the Tank without an investment.

Shark Tank Season 2 Episode 5 Snapshot

Season: 2
Episode: 5
Air Date: April 15, 2011

Sharks:

• Kevin Harrington
• Kevin O’Leary
• Barbara Corcoran
• Robert Herjavec
• Daymond John

Guest Shark:

• Jeff Foxworthy

• Total Pitches: 4
• Deals Made: 1
• No-Deal Count: 3
• Largest Investment: $100,000 (Fridge Fronts)

Shark Tank Season 2 Episode 5 Investment Totals & Financial Breakdown

Shark Tank Season 2 Episode 5 (S02E05) featured approximately $340,000 requested in capital, with $100,000 investments made on air.

Financial Aggregation

Total Capital Requested: ~$340,000
Total Capital Invested: $100,000
Total Capital Committed: $100,000

Highest Equity Given: 30% (Fridge Fronts Appliance Cover)
Highest Valuation Asked: ~$2M valuation (PowerDecal – $100K for 5%)
Lowest Valuation Asked: ~$333K valuation (Fridge Fronts – $100K for 30%)
Average Equity Asked: ~18%

Valuation Compression Analysis

Shark Tank Season 2 Episode 5 demonstrated how the Sharks often reject consumer product businesses when regulatory risk, retail margins, or unclear market demand raise concerns.

• Fridge Fronts Appliance Cover introduced decorative magnetic appliance skins designed to transform refrigerators and other appliances without replacing them. While the concept addressed home décor customization, the Sharks questioned long-term consumer demand and scalability.

• Lightfilm LLC – PowerDecal pitched an LED-backlit vehicle window decal designed to display sports team logos and other graphics at night. Although the product had potential licensing opportunities with sports teams, the Sharks were unsure about distribution scale and consumer adoption.

• New Era Brands presented a business model focused on developing multiple consumer products, including a mint and gum line and a dual-sided contact lens container. However, the Sharks raised concerns that retail stores were not reordering the products because the gross margins were too low to support sustainable distribution.

• Thin Gloss attempted to combine cosmetics with the weight-loss market by including hoodia in a lip gloss product. The Sharks immediately raised concerns about FDA scrutiny and the need for expensive clinical studies, making the product too risky to pursue.

Ultimately, only one deal was made during the episode, when Fridge Fronts Appliance Cover secured a $100,000 investment from Kevin O’Leary and Barbara Corcoran.

Key Observations

• Health and weight-loss products raised regulatory concerns – Thin Gloss demonstrated how difficult it is to launch consumer products that imply medical or dieting benefits, especially when scientific validation and regulatory approval may be required.
• Vehicle accessories with licensing potential appeared in the Tank – PowerDecal highlighted opportunities for partnerships with sports teams and branded merchandise through its LED-backlit logos designed for vehicle windows.
• Home décor customization products gained attention – Fridge Fronts introduced magnetic appliance skins designed to upgrade refrigerators and other appliances without the cost of replacing them.
• Retail margin challenges remained a major obstacle – New Era Brands struggled to convince the Sharks because retail stores were not reordering the products due to insufficient profit margins.

Shark Tank Air Date: 04/15/11 – Season 2 – Episode 5

Fridge Fronts Appliance Cover

Entrepreneurs: Jan Augenstein

Product Overview

Fridge Fronts Appliance Cover is a decorative magnetic panel designed to instantly transform the appearance of household appliances such as refrigerators, dishwashers, and other metal surfaces.

The product works by applying a magnetic “skin” with a decorative finish directly to the front of an appliance, allowing homeowners to change the look of their kitchen without replacing expensive appliances.

With Fridge Fronts, consumers can completely change the appearance of a refrigerator in just a few minutes using large decorative magnetic panels.

Key Features of Fridge Fronts

Fridge Fronts were designed to provide homeowners with a simple and affordable way to customize their kitchen appliances.

Key features include:

• Magnetic appliance covers that attach easily to metal surfaces
• A wide range of colors, patterns, and decorative images
• Stainless steel-style panels designed to mimic modern appliances
• A chalkboard magnetic cover that allows users to write notes or messages directly on their refrigerator or dishwasher
• Repositionable peel-and-stick vinyl options for appliances that are not magnetic

The peel-and-stick version was designed to be removable without leaving sticky adhesive residue, allowing users to change designs whenever they want.

Why the Product Was Interesting to the Sharks

The idea behind Fridge Fronts appealed to the growing trend of affordable home décor customization.

Instead of replacing an appliance—which can cost hundreds or thousands of dollars—homeowners could use Fridge Fronts to update the look of their kitchen quickly and at a lower cost.

Potential advantages of the product included:

• Low manufacturing complexity
• A large home décor and kitchen improvement market
• Customization options that appeal to homeowners and renters
• A product that could be sold through home improvement stores or online retailers

However, the Sharks also evaluated whether the product had enough consumer demand and retail scalability to become a large national brand.

Fridge Fronts – Where Are They Now? (2026 Update)

After appearing on Shark Tank Season 2 Episode 5, Fridge Fronts gained attention as a creative solution for upgrading the appearance of kitchen appliances.

The concept of magnetic appliance covers continued to appear through various home décor and online retailers offering decorative appliance skins and wraps.

As of 2026, Fridge Fronts is not widely recognized as a major national brand, but the concept of customizable appliance covers and skins remains popular in the home décor market.

Products that allow homeowners to personalize appliances without expensive replacements continue to attract interest among renters and homeowners looking for simple kitchen upgrades.

Lightfilm LLC – PowerDecal

Entrepreneurs: George Podd and Rolf Schwartz

Product Overview

PowerDecals created by Lightfilm LLC, is an innovative LED-backlit logo designed to be displayed on a vehicle’s rear window. The product allows drivers to show their favorite sports teams, brands, or custom designs while driving at night.

The device features a thin illuminated decal with a 4-inch diameter that attaches easily to a car window using high-quality 3M adhesive mounting clips. Each unit also includes a cleaning cloth to prepare the window surface before installation.

PowerDecal is powered by three AA batteries, making it completely wireless and easy to install without modifying the vehicle.

How PowerDecal Works

PowerDecal uses sensor technology that detects when a vehicle is moving in low-light conditions.

Key features include:

• LED backlit logo designed to be visible at night
• Automatic activation while driving after dark
• Automatic shut-off approximately two minutes after the vehicle stops
• Wireless battery operation powered by three AA batteries
• Quick installation using strong 3M adhesive mounting clips

This design allows the decal to illuminate only when needed while conserving battery life.

Why the Product Attracted Attention

During the pitch on Shark Tank Season 2 Episode 5, the product attracted interest because of its potential to combine vehicle accessories with licensed sports branding.

Key advantages included:

• Strong appeal for sports fans displaying team logos
• Potential for licensed partnerships with major sports leagues
• A simple product that could be sold through retail stores and online marketplaces
• A visually distinctive product that stands out at night

Products with licensing opportunities often attract attention from investors because they can scale quickly through partnerships with established brands.

PowerDecal – Where Are They Now? (2026 Update)

After appearing on Shark Tank Season 2 Episode 5, PowerDecal gained additional attention as a unique vehicle accessory designed for sports fans and brand enthusiasts.

The product expanded into a variety of designs, particularly licensed sports team logos, allowing consumers to display their favorite teams on their vehicles.

As of 2026, PowerDecal products have continued to appear through online retailers and specialty stores that sell fan merchandise and automotive accessories.

While the company did not become one of the most famous Shark Tank success stories, the product remains an example of how simple consumer gadgets with strong licensing potential can find niche markets.

New Era Brands

Product Overview

New Era Brands appeared on Shark Tank Season 2 Episode 5 with a concept focused on developing and launching innovative consumer products rather than building a single-product company.

During the pitch, the entrepreneur presented several product ideas under the New Era Brands umbrella, including:

• A mint and gum product line
• A specialized container design
• A dual-sided contact lens container intended to make lens storage and handling more convenient

The overall strategy was to create multiple streamlined consumer products that could be sold through retail channels while building a broader product brand portfolio.

Challenges Discussed in the Pitch

While the concept of launching multiple consumer products attracted some attention from the Sharks, several issues raised concerns during the discussion.

The entrepreneur explained that most of the company’s profits had been reinvested directly back into the business in order to fund product development and distribution.

However, a key problem emerged with retail performance.

Retail stores that initially carried the products did not place repeat orders, largely because the products could not meet the gross margin requirements that retailers expect.

Retailers typically require strong margins in order to justify shelf space, and without those margins, stores are unlikely to continue stocking a product.

This challenge made it difficult for the company to scale through traditional retail distribution.

Why the Sharks Passed

The Sharks ultimately declined to invest in New Era Brands due to several concerns:

• Low retail margins that made the products difficult to scale in stores
• A business strategy focused on multiple unrelated products instead of a single strong brand
• The need for significant capital to develop and market each new product idea
• Limited proof that retailers would continue reordering the products

Without clear evidence of strong retail demand or sustainable margins, the Sharks were hesitant to invest.

New Era Brands – Where Are They Now? (2026 Update)

After appearing on Shark Tank Season 2 Episode 5, New Era Brands gained exposure through the show, but there is limited public information suggesting that the company developed into a widely recognized consumer brand.

The challenges discussed during the pitch—particularly retail margins and repeat store orders—are common obstacles for many early-stage consumer product companies.

As of 2026, New Era Brands is not widely recognized as a major national retail brand, and its products do not appear to have achieved large-scale distribution.

The pitch remains an example of how difficult it can be for startups to succeed in competitive retail product categories, especially when margins are too low to attract long-term retail partners.

Thin Gloss

Entrepreneurs: April Morris

Product Overview

Thin Gloss was pitched on Shark Tank Season 2 Episode 5 as a lip gloss containing hoodia, a cactus-like plant from Southern Africa that had previously been marketed as a natural appetite suppressant.

The concept attempted to combine a cosmetic product with the weight-loss industry, suggesting that users could apply the lip gloss throughout the day while potentially benefiting from hoodia’s appetite-suppressing properties.

However, the Sharks immediately raised concerns about the regulatory and scientific challenges associated with selling a product that implied weight-loss benefits.

In particular, Kevin Harrington pointed out that any product claiming to help people lose weight would require extensive independent clinical studies and likely FDA scrutiny before it could be marketed safely and legally.

Because the product lacked large-scale scientific validation, the Sharks declined to invest.

Why the Sharks Were Skeptical

The Sharks quickly recognized that any product claiming weight-loss benefits would require extensive scientific validation and regulatory approval.

Kevin Harrington pointed out that the product’s marketing appeared to suggest weight-loss benefits even though the entrepreneur avoided making direct medical claims.

The Sharks raised several major concerns:

• FDA approval requirements for products making weight-loss claims
• The lack of independent clinical studies verifying that hoodia delivered through lip gloss would be effective
• Potential legal liability associated with marketing health-related products
• The extremely high cost of clinical testing required to prove effectiveness

Without large-scale scientific studies, the Sharks believed the product would struggle to receive regulatory approval or gain credibility with consumers.

As a result, the Sharks declined to invest.

What Happened to Thin Gloss After Shark Tank?

After its appearance on Shark Tank, Thin Gloss received brief attention due to the unusual concept of combining cosmetics with dieting products.

However, the product faced significant obstacles:

• Difficulty proving that hoodia delivered through lip gloss could affect appetite
• Regulatory concerns surrounding weight-loss claims
• Strong competition in both the cosmetics and diet supplement industries

Thin Gloss Status in 2026

As of 2026, there is very limited public information suggesting that Thin Gloss became a widely distributed commercial product.

The brand does not appear to have achieved major retail distribution or long-term market presence after the show.

Today, Thin Gloss is often remembered by Shark Tank fans as one of the more unusual pitches from Season 2, illustrating how difficult it can be to launch products in the heavily regulated weight-loss and health supplement markets.

Status: OUT OF BUSINESS

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Industry Breakdown – Shark Tank S02E05

Home & Kitchen Products: 1
Consumer Electronics & Accessories: 1
Consumer Product Development & Branding: 1
Beauty & Personal Care: 1

Compared to many other Shark Tank Season 2 episodes, Season 2 Episode 5 leaned toward:

• Consumer products designed to improve everyday household items
• Innovative product designs targeting lifestyle and consumer convenience markets
• Technology-driven accessories aimed at personalization and branding
• Product licensing and brand development concepts
• Portable beauty products designed for convenience and mobility

Did the Deals Close After Filming?

As with all Shark Tank deals, agreements made on television are subject to due diligence after filming.

As of 2026, publicly available information suggests that most companies appearing in this episode benefited primarily from the exposure of the show rather than finalized investments.

• Fridge Fronts Appliance Cover, a decorative magnetic panel designed to transform the appearance of refrigerators and other appliances, secured a deal in the Tank with Kevin O’Leary and Barbara Corcoran for $100,000 in exchange for 50% equity. The product gained attention for its concept of customizable appliance designs that allow homeowners to update kitchen appliances without replacing them.

• Lightfilm LLC – PowerDecal, an LED-backlit decal designed for vehicle windows, attracted interest for its illuminated branding technology. The product allows drivers to display glowing sports team logos or custom graphics at night. Although the concept had licensing potential, the Sharks ultimately declined to invest.

• New Era Brands, a company focused on developing and marketing consumer product ideas, presented a strategy centered on launching multiple consumer products rather than building a single brand. The Sharks expressed concerns about execution, retail margins, and the scalability of managing multiple product lines.

• Thin Gloss, a lip gloss containing hoodia—a plant previously marketed as a natural appetite suppressant—attempted to combine cosmetics with the weight-loss industry. The Sharks raised concerns about regulatory scrutiny and the lack of clinical evidence supporting the product’s claims, leading them to pass on the opportunity.

There is no widely reported public confirmation of a finalized deal from this episode after filming.

Best Deal of Shark Tank Season 2 Episode 5 (S02E05)

The only deal made during Shark Tank Season 2 Episode 5 was with Fridge Fronts Appliance Cover, which secured an investment from Kevin O’Leary and Barbara Corcoran.

Entrepreneur Jan Augenstein entered the Tank seeking $100,000 for 30% equity in her company. After negotiations, she agreed to give up 50% equity in exchange for a $100,000 investment from the two Sharks.

The product attracted attention because it offered a simple and affordable way for homeowners to upgrade the appearance of their kitchen appliances without replacing them.

Key reasons the Sharks were interested included:

• A simple magnetic appliance cover that could quickly transform refrigerators and dishwashers
• A large home décor and kitchen improvement market
• A product that could potentially be sold through home improvement retailers and online stores
• A concept that allowed homeowners to customize their appliances with different designs, colors, and finishes

Products that provide affordable home upgrades often appeal to investors because they address a common consumer problem while remaining relatively inexpensive to manufacture.

🦈 Shark Strategy Patterns in Shark Tank Season 2 Episode 5

During this episode, the Sharks evaluated several consumer products with varying levels of scalability and differentiation.

• Kevin O’Leary focused heavily on intellectual property and licensing opportunities when evaluating product-based businesses.

• Daymond John, known for his expertise in branding and product marketing, analyzed whether the products had strong brand potential and consumer appeal.

• Barbara Corcoran looked for clear market demand and simple business models that could grow quickly.

• Robert Herjavec evaluated whether the products had strong retail or licensing potential.

• Kevin Harrington, an expert in infomercial and product distribution, assessed whether any of the products could succeed in television marketing or large-scale retail distribution.

This episode highlights how the Sharks often look for clear differentiation, intellectual property, and scalable distribution channels when evaluating consumer product businesses.

Why Shark Tank Season 2 Episode 5 Stands Out

This episode is notable because it featured a diverse mix of consumer product ideas, including:

• A decorative appliance cover designed to transform kitchen appliances without replacing them
• An illuminated LED decal that allows consumers to personalize laptops and vehicles
• A company focused on developing and marketing multiple consumer product brands
• A hoodia weight-loss lip gloss

Season 2 continued to showcase inventors and entrepreneurs experimenting with creative product innovations across a wide range of industries.

Companies From Shark Tank Season 2 Episode 5 – Where Are They Now?

Entrepreneurs appearing on Shark Tank Season 2 Episode 5 introduced a variety of consumer product concepts ranging from home décor innovations to technology accessories and beauty products.

While only one company secured an investment in the Tank, several entrepreneurs continued developing their products after appearing on the show.

Below is a 2026 update on the companies featured in this episode.

Fridge Fronts Appliance Cover – Where Are They Now?

Fridge Fronts introduced decorative magnetic panels designed to cover refrigerators and other appliances, allowing homeowners to change the appearance of their kitchen without replacing expensive appliances.

The panels were designed to mimic stainless steel finishes or display decorative artwork.

As of 2026, the concept remains an example of how entrepreneurs attempted to bring customizable home décor solutions to everyday household appliances.

PowerDecal (Lightfilm LLC) – Where Are They Now?

PowerDecal created a thin illuminated decal powered by LED technology that can be applied to laptops, car windows, or other smooth surfaces.

The product gained popularity among sports fans through licensed team designs.

As of 2026, PowerDecal products have appeared through various retail and online channels targeting fans and consumers interested in personalized accessories.

New Era Brands – Where Are They Now?

New Era Brands focused on developing and marketing consumer product brands rather than building a single product company.

The pitch centered around identifying innovative ideas and turning them into retail products through branding and licensing strategies.

Information about the company’s long-term growth after Shark Tank is limited, but the concept reflects the challenge of building multi-product brand incubators.

Thin Gloss – Where Are They Now?

Thin Gloss was a lip gloss containing hoodia that was marketed as an appetite suppressant intended to support weight-loss efforts.

While the product gained attention during the show, there is limited public information about major retail expansion after Shark Tank.

Final Thoughts on Shark Tank Season 2 Episode 5 (S02E05)

Shark Tank Season 2 Episode 5 highlights how entrepreneurs often bring creative consumer product ideas into the Tank hoping to capture the attention of the Sharks.

Although the episode produced only one deal, the pitches demonstrate how exposure on Shark Tank can still help entrepreneurs introduce their ideas to a national audience.

The pitches in this episode also illustrate the importance of clear market demand, strong intellectual property, and scalable distribution strategies when seeking investment from the Sharks.

Explore More Shark Tank Guides

• Shark Tank Season 2 Episode 4 Recap
• Shark Tank Season 2 Episode 6 Recap
• Shark Tank Season 2 – Full Episode Guide
• Best Deals of Shark Tank Season 2

Shark Tank Season 2 Episode 5 FAQs