Shark Tank Season 13 delivered some of the most competitive pitches and highest valuations in recent years. In this complete breakdown of the best of Shark Tank Season 13, we rank the top deals, largest investments, most successful companies, and standout products from the season.
From royalty-heavy agreements to bold multi-million-dollar valuations, Season 13 showcased entrepreneurs across food, apparel, tech, wellness, and home innovation. Some businesses secured strategic partnerships that accelerated their growth, while others became breakout success stories even without a deal.
In this guide, you’ll discover which Shark Tank Season 13 products performed the best, which investors made the biggest commitments, and which companies emerged as the true winners after filming.
Season Highlights
- Total Episodes: 24
- Total Pitches: 90+
- Deals Made On Air: ~50% conversion rate
- Estimated Capital Invested: Multi-million dollars across the season
- Most Active Sharks: Kevin O’Leary, Mark Cuban, Lori Greiner
- Common Deal Structures: Increased use of equity + royalty hybrid deals
Season 13 Trends
Season 13 stood out for:
- Higher Valuation Asks: Entrepreneurs presented stronger business cases with higher valuation expectations.
- Emphasis on Direct-to-Consumer Brands: A notable shift towards brands that sell directly to consumers.
- Royalty-Based Deal Structures: More deals incorporated royalty elements, reducing risk for investors.
- Female-Led and Mission-Driven Brands: Increased representation of female entrepreneurs and socially responsible businesses.
- Focus on Scalable Products: A growing interest in products that can scale quickly and efficiently.
Compared to earlier seasons, entrepreneurs came in better prepared — often with revenue traction and clear unit economics.
📊 Shark Tank Season 13 Investment Summary
| Metric | Value |
|---|---|
| Total Episodes | 24 |
| Total Pitches | 90+ |
| Deals Made | ~50% conversion rate |
| Largest Investment | (Insert highest $ amount) |
| Most Active Shark | Kevin O’Leary, Mark Cuban, Lori Greiner |
| Common Deal Structure | Equity + Royalty Hybrid |
| Estimated Capital Invested: | Multi-million dollars across the season |
🏆 Top 10 Best Deals of Shark Tank Season 13
Here are the standout investments from Season 13, evaluated based on scalability, margin potential, and post-show growth.
🥇 1️⃣ KIN Apparel – Audience-Driven Brand Power
Industry: Apparel
Founder: Philomina Kane
Ask: $200,000 for 10%
Final Deal: $200,000 for 30% (Lori Greiner)
What They Pitched
KIN Apparel creates satin-lined hoodies and protective apparel designed to preserve natural hairstyles while remaining stylish and functional for everyday wear.
Why It Stood Out
- Founder had a built-in YouTube audience
- Strong emotional connection with target market
- Clear underserved niche
- High brand authenticity
Unlike generic apparel brands, KIN had community leverage before scaling.
Deal Analysis
Lori Greiner increased equity to 30%, but offered strategic retail and QVC exposure.
This was a classic case of trading valuation for distribution power.
Because apparel margins can be strong with proper sourcing, this deal had long-term scalability if brand loyalty remained high.
Scalability & Growth Potential
- Product line extensions (kids, accessories, limited drops)
- Influencer collaborations
- Retail placement expansion
- Subscription or repeat customer strategy
Audience-first brands often outperform paid-ads-dependent competitors.
Where to Buy
- Official Website: kinapparel.org
- Amazon
See how KIN Apparel secured its deal in Episode 1.
VaBroom – Royalty Deal With High-Volume Potential
Industry: Home Cleaning
Founder(s): (Add founder name if you have it on your episode page)
Ask: $350,000 for 2.5%
Final Deal: $350,000 for 2.5% + $3 per unit royalty (Kevin O’Leary)
What They Pitched
VaBroom is a cleaning tool that combines a squeegee + broom to help sweep up wet spills, dust, pet hair, and debris more efficiently—especially on hard floors.
Why It Stood Out
- Extremely clear problem/solution
- Easy retail demonstration (perfect for videos + in-store demos)
- Broad household market (not niche)
- Low “education” required for buyers
Deal Analysis
This was a classic Kevin O’Leary structure: small equity + guaranteed cash flow through a per-unit royalty. That model works best when:
- Product can sell at high volume
- Margins can support the royalty
- Distribution can expand into retail
VaBroom fit that profile because it’s simple, useful, and easy to merchandise.
Scalability & Growth Potential
VaBroom’s upside is tied to:
- Retail expansion (big box, home goods, grocery endcaps)
- Strong DTC + Amazon performance
- Bundles/replacements/upsells (handles, heads, multi-packs)
If the brand locked in large retail distribution, the royalty structure becomes a win-win: founders keep ownership while Kevin gets paid per unit sold.
Where to Buy
- Amazon: amzn.to/3Wek3uQ
- Official Website: vabroom.com
Read the full Shark Tank Season 13 Episode 5 recap featuring VaBroom.
🥈 2️⃣ Roq Innovation – Wearable Tech with Licensing Potential
Industry: Wearable Technology
Founder: Rock Westfall
Ask: $200,000 for 15%
Final Deal: $200,000 for 20% + $1/unit royalty (Kevin O’Leary & Peter Jones)
What They Pitched
A wearable tech solution designed for discreet communication in professional settings.
Why It Stood Out
- Niche enterprise market
- Licensing potential
- Strong intellectual property angle
- B2B scalability
Deal Analysis
The royalty structure protected investor downside while maintaining founder ownership control.
This hybrid model reflects Kevin O’Leary’s increasing preference for royalty-driven deals in Season 13.
Post-Show Outlook
Enterprise adoption and niche positioning create long-term growth potential beyond direct-to-consumer sales.
Where to Buy
- Amazon: amzn.to/3GKXyb8
- Official Website: roq-innovation.com
See the complete Season 13 Episode 5 recap featuring Roq Innovation.
🥉 3️⃣ Lion Latch – Simple Product, Strong Retail Fit
Industry: Accessories
Founder: Lerin Lockwood
Ask: $150,000 for 15%
Final Deal: (Varied depending on episode outcome)
What They Pitched
A compact, secure container designed to hold small valuables like rings and jewelry during activities.
Why It Stood Out
- Extremely clear use case
- Giftable product
- Strong impulse-buy potential
- Low manufacturing complexity
Deal Analysis
Simple consumer products often outperform complex tech when margins are strong and retail appeal is obvious.
Lion Latch fits perfectly into retail checkout displays and ecommerce impulse categories.
Scalability Factor
- Low price point
- Wide demographic appeal
- Event-based marketing potential (sports, travel, gym)
Where to Buy
- Amazon: amzn.to/3zEKpMN
- Official Website: lionlatch.com
Read the full Shark Tank Season 13 Episode X recap featuring Lion Latch.
Paskho Apparel – Bold Valuation Strategy
Industry: Sustainable Fashion
Founder: Patrick Robinson
Ask: $500,000 for 2.5% (≈ $20M valuation)
What They Pitched
A sustainable fashion brand focused on ethically produced, globally inspired apparel.
Why It Stood Out
- Premium positioning
- Sustainability narrative
- Founder’s strong fashion background
Controversy
The $20 million valuation triggered immediate pushback from the Sharks.
Strategic Lesson
High valuations require:
- Strong sales proof
- Clear scalability
- Demonstrated profitability
This pitch became one of Season 13’s most debated valuation moments.
Where to Buy
- Amazon:
- Official Website: paskho.com
To understand the valuation debate, read the full Shark Tank Season 13 Episode 1 recap featuring Paskho Apparel.
Uprising Bread – Emotional Brand, Margin Pressure
Industry: Food & Beverage
Ask: $500,000 for 3%
What They Pitched
A high-protein, low-carb bread alternative designed for health-conscious consumers.
Strengths
- Growing health-food market
- Subscription potential
- Strong branding
Shark Concern
- High customer acquisition costs
- Frozen shipping logistics
- Thin margins
Strategic Takeaway
In CPG, logistics efficiency and CAC control often determine long-term survival more than branding alone.
Where to Buy
- Amazon:
- Official Website: uprisingfood.com
To see how margin concerns impacted the negotiation, read the full Shark Tank Season 13 Episode 1 recap featuring Uprising Bread.
Must Love – Premium Vegan CPG
Industry: Plant-Based Food
Ask: $600,000 for 7.5%
What They Pitched
A vegan snack brand targeting the premium grocery category.
Strengths
- Growing plant-based trend
- Attractive packaging
- Retail-friendly product
Challenge
Crowded category with heavy competition and brand loyalty barriers.
Where to Buy
- Amazon:
- Official Website: must.love
Explore the complete Season 13 Episode 5 deal recap for Must Love’s pitch outcome.
Apolla Performance – Performance Niche Play
Industry: Athletic Performance
Ask: (Insert exact ask)
Final Deal: (Insert deal outcome)
What They Pitched
A performance-focused product designed to enhance athletic recovery, endurance, or measurable training outcomes.
Why It Stood Out
- Targeted niche audience
- Strong recurring purchase potential
- Clear problem/solution positioning
- Passion-driven founder narrative
Deal Analysis
Performance brands succeed when they:
- Build community around athletes
- Secure endorsements
- Demonstrate measurable results
If margins were healthy and supply chain stable, this category offers long-term repeat customers.
Scalability & Growth Potential
- Influencer athlete partnerships
- Subscription model
- Retail sports distribution
- Direct-to-consumer scale
Where to Buy
- Official Website: apollaperformance.com
- Amazon: amzn.to/3iFLa4f
To see the full negotiation and final investment terms, read the complete Shark Tank Season 13 Episode 21 recap featuring Apolla Performance.
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Wellness Brand – Direct-to-Consumer Growth Model
Industry: Wellness
Ask: (Insert)
Final Deal: (Insert)
What They Pitched
A wellness-focused product targeting stress relief, health improvement, or lifestyle enhancement.
Why It Stood Out
- Growing consumer trend
- Strong branding
- Subscription potential
Deal Analysis
Wellness brands win when:
- Customer acquisition costs are controlled
- Repeat purchase rate is high
- Community is cultivated
Sharks typically scrutinize margins heavily in this space.
Scalability & Growth Potential
- Subscription-based revenue
- Influencer marketing
- Expansion into product line extensions
Where to Buy
- Official Website
- Amazon
Internal Link → Episode recap.
Pet Product – Emotion-Driven Category
Industry: Pet Products
Ask: (Insert)
Final Deal: (Insert)
What They Pitched
A pet-focused product solving hydration, safety, comfort, or convenience for dog owners.
Why It Stood Out
- Pet market continues to grow
- Emotionally driven purchasing decisions
- Strong ecommerce + Amazon potential
Deal Analysis
Pet products scale well due to:
- Recurring purchase behavior
- Giftability
- Viral social potential
Margins and durability determine long-term success.
Scalability & Growth Potential
- Pet retail chains
- Amazon FBA dominance
- Influencer pet accounts
Where to Buy
- Official Website
- Amazon
Internal Link → Episode recap.
💡 Most Innovative Products of Season 13
- Best Tech Solution: Roq Innovation
- Most Clever Simple Product: Lion Latch
- Strongest Branding: KIN Apparel
- Most Disruptive Model: Royalty-based structures
❌ Most Controversial or Rejected Deals
Season 13 also included:
- High $20M valuation pitch that triggered immediate pushback
- Emotional founder stories that failed to secure funding
- Deals that were accepted but heavily renegotiated
These moments highlighted how valuation realism matters more than passion alone.
Industry Breakdown of Season 13
| Industry | Number of Pitches | Deals Made |
|---|---|---|
| Food & Beverage | High | Strong conversion |
| Apparel | Moderate | Selective |
| Home Products | Strong | Strong |
| Tech | Limited | Few but strategic |
| Wellness | Growing | Mixed |
Consumer goods clearly dominated Season 13.
Shark Investment Breakdown
| Shark | Estimated Deals | Strategy |
|---|---|---|
| Kevin O’Leary | High | Royalty-heavy |
| Mark Cuban | Selective | Scalable brands |
| Lori Greiner | Consumer-focused | Retail-ready |
| Barbara Corcoran | Relationship-driven | Story brands |
Kevin O’Leary leaned heavily into royalty-based structures this season.
Did Most Deals Close After Filming?
As with all seasons, not every handshake deal survives due diligence.
However, several Season 13 agreements are widely believed to have closed successfully, particularly consumer product deals with strong retail momentum.
Key Lessons from Season 13
- Audience = leverage
- Royalty deals are rising
- High valuations require strong proof
- Retail-ready products perform best
- Emotional storytelling still matters
FAQ – Shark Tank Season 13
What was the biggest deal in Shark Tank Season 13?
Several six-figure deals were made, including hybrid royalty structures.
Which Shark invested the most in Season 13?
Kevin O’Leary appeared most active in deal-making.
What companies from Season 13 are still in business?
Multiple consumer brands remain active in ecommerce and retail channels.
Were all deals finalized after filming?
No. Some deals change or fall through during due diligence.
🦈 Final Verdict: Why Season 13 Was Unique
Shark Tank Season 13 marked a shift toward:
- More structured negotiations
- Hybrid royalty-equity deals
- Stronger founder preparedness
- Higher valuations
It blended strong consumer brands with disciplined investment strategy — making it one of the more financially interesting seasons in recent history.
