Season 9

Season 9 Episode 17

4 Mins read

Shark Tank season 9 episode 17 introduces an idea for empowering women; a way to ease people into water sports; a food item for breastfeeding moms; an animal-themed pet apparel company.

Season 9 Episode 17 in depth

Guest sharks this season include Spanx founder Sara BlakelyVirgin Group founder Richard Branson, brand marketer Rohan Oza, TV personality Bethenny Frankel, and former MLB star Alex Rodriguez.

In this season 9 episode 17, the guest judge is Sara Blakely.

Sara Blakely

Sara Treleaven Blakely is an American philanthropist, businesswoman, and entrepreneur. She founded in Atlanta, Georgia an American intimate apparel company with leggings and pants called Spanx. In 2012, Blakely was named in Time magazine’s “Time 100” annual list of the 100 most influential people in the world.

Sara Blakely Foundation was launched by Blakely in 2006, to help women through entrepreneurial training and education.

Since 2015, she has been a co-owner of the Atlanta Hawks basketball team, along with billionaire Tony Ressler.

Source: Wikipedia

Sara Blakely
Photo: Gillian Zoe Segal / Wikipedia

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I was always doing something to make money, because in my neighborhood money was power.

Daymond John

We listed below every entrepreneur and business who has appeared on Shark Tank Season 9 Episode 17. Many scammers claim they’ve received big investments from the Sharks or they have been on the show. If you don’t see a business on this list, they were not actually on Shark Tank. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.

List with all the appearances in season 9 episode 17:

Shark Tank Air Date: 01/14/18 – Season 9 – Episode 17

Boobie Bars
Photo: Amazon

Boobie Bars – Herbal Lactation Bars

$150,000 for 10%$150,000 for 20%Daymond John

Entrepreneurs: Wendy Colson

Boobie Bars are a perfect choice for busy moms on the go especially working mamas and exclusive pumpers. While busy at your desk or pumping, it is the easiest way to curb hunger.

Breastfeeding moms were forced to pop more than a dozen pills a day or sip several cups of nasty-tasting herbal teas, before Boobie Bar, in their quest to boost their milk supply. 

Wendy Colson founder of the company is a registered nurse and lactation consultant. She created Boobie Bar because she wanted to offer nursing mothers an all-natural herbal lactation bar packed with galactagogues and superfoods – moringa, turmeric, shatavari, flaxseed and more.

ZUP Watersports Board
Photo: Amazon

ZUP Watersports Board

$300,000 for 10%NO DEALNO SHARK

Entrepreneurs: Glen Duff, Scott Parks and Nick Kierpiec

Zup is a recreation company from Williamsburg, VA that has invented a new kind of wakeboard that can be ridden even standing kind of like a surfboard or on their knees, or on a person’s belly.

Anywhere on the board, multiple foot positions are possible, thanks to the comfortable, non-skid EVA foam padding. The board will be working great after getting beat up over time due to its ABS Molded construction. 

In addition to being sold online at Amazon, Zup claims to have 100 retailers in Japan, Canada and the United States.

Alices Table Flower Arranging Events
Photo: Amazon

Alice’s Table Flower Arranging Events

$250,000 for 6.25%$250,000 for 10% + optional 10% laterMark Cuban and Sarah Blakely

Entrepreneurs: Alice Rossiter Lewis

Alice’s Table is a company from Boston, MA, that wants to bring more women into business by hosting flower arranging classes and providing “businesses in a box” kits so that they can teach other women the art of putting flowers in a vase.

Exec takes home 70% commission on ticket sales to each event before the cost of flowers. Empowers women to launch their own events businesses this unique Event Exec program supports them with an active community and innovative online platform to help them be successful.

Alice’s Table has made a deal with Mark Cuban and Sara Blakely, after been featured on Shark Tank, in addition to Create & Cultivate, Live with Kelly & Ryan, The Everygirl and more.

Photo: Amazon

Pandaloon – Panda Pet Costumes, Apparel and Accessories

$60,000 for 20%$60,000 for 35%Lori Greiner

Entrepreneurs: Eugenia Chen

Pandaloon is a brand devoted to animal lovers, specializing in the cutest pet costumes in the world! A panda lover and an educator founded the store with the help of Huxley the Panda Puppy, her furry business partner. They created the viral Panda Puppy videos that garnered over 200 million views online.

 The panda bear costume is the most famous. The available costumes are sized to fit small to medium dogs and include the panda, a unicorn, a lion, and a bear.

The entrepreneur has a master’s in computational science and had taught math at the Salk Institute in addition to sometimes as many as five part-time jobs. 

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Watch full episodes of shark tank online with Amazon Video


Executive producer Mark Burnett and Sony Pictures TV and bring another season of the business-themed reality show Shark Tank where major investors, aka “sharks” pitch business ideas from contestants. The show is based on the Japanese reality show “Dragon’s Den.”

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