Season 7

Season 7 Episode 17

4 Mins read

Shark Tank season 7 episode 17 introduces an entrepreneur pitches a smart plate containing food-recognition technology that could solve all your dieting problems; two energetic women have created a sweetener that tastes like honey, but is not made by bees; the Sharks crack up at the sight of an entrepreneur’s unique spa business for babies; and a perhaps too-confident Stanford grad believes he’s at the forefront of where high tech meets fashion for men’s custom shirts. In a follow-up on Ilumi, the company in which Mark Cuban invested in during Season 5, we see how their wirelessly controlled LED lights have illuminated the business world.

Season 7 Episode 17 in depth

Actor Ashton Kutcher, music manager Troy Carter, and venture investor Chris Sacca appeared as guest sharks this season.

In this season 7 episode 17, the guest judge is Chris Sacca.

Chris Sacca

Christopher Sacca is an American venture investor, company advisor, entrepreneur, and lawyer. He is the proprietor of Lowercase Capital, a venture capital fund in the United States that has invested in seed and early-stage technology companies such as Twitter, Uber, Instagram, Twilio, and Kickstarter.

Since 2011 he has been listed on Forbes’ Midas List: Top Tech Investors.

Lowercase Capital had an investment portfolio of around 80 startups and a variety of more mature companies by 2017.

In April 2017, Sacca announced that he was retiring from venture investing and along with it his role on Shark Tank.

Source: Wikipedia

Chris Sacca
Photo credit: Collision Conf / Wikipedia

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I never, ever, ever let emotion get in the way of an investment.

Kevin O’Leary

We listed below every entrepreneur and business who has appeared on Shark Tank Season 7 Episode 17. Many scammers claim they’ve received big investments from the Sharks or they have been on the show. They were not actually on Shark Tank if you don’t see a business on this list. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.

List with all the appearances in season 7 episode 17:

Shark Tank Air Date: 02/12/16 – Season 7 – Episode 17

Bee Free Honee
Photo: Amazon

Bee Free Honee – Vegan Plant Based Honey Alternative Made With Apples

$100,000 for 10%$210,000 for 30%Mark Cuban, Barbara Corcoran, Chris Sacca

Entrepreneurs: Melissa Elms and Katie Sanchez

Bee Free Honee is an apple-based vegan alternative to honey. The product can be consumed by young children and by people with an allergy to honey.

The main ingredients in Bee Free Honee are apple juice, cane sugar, and lemon juice. The products were most often sold in stores that specialize in organic/natural foods, including H-E-B, Sprouts Farmers Market, Vitamin Cottage Natural Grocers, Wegmans, and Whole Foods Market.

The founders of Bee Free Honee are Melissa Elms and Katie Sanchez. Bee Free Honee is a lot cheaper than raw honey.


Photo: getsmartplate

SmartPlate – Identifies, Weighs, Analyzes and Tracks Your Food

$1,000,000 for 15%NO DEALNO SHARK

Entrepreneurs: Martin Dell’Arciprete

SmartPlate is a plate that uses photo recognition technology to identify, weigh, and analyze food. SmartPlate managed to raise $110 thousand on Kickstarter. It can calculate the nutritional value of any kind of food that is put on the SmartPlate.

SmartPlate portion-control formula balances your blood sugar at every meal with a unique fat-to-carbs ratio that helps your cells perform optimally.

With SmartPlate, tracking your meals is as easy. SmartPlate features include: – 10” surface area with three individual sections and scales, designed to prevent “portion distortion” and develop healthy eating habits – Cameras installed within for advanced food recognition delivering 99.9% accuracy in less than a second.

Photo: Apple store

MTailor – Custom Shirts and Suits Fitted with Smartphone

$2,500,000 for 10%NO DEALNO SHARK

Entrepreneurs: Miles Penn

MTailor is a custom-tailored clothing app for men that makes it easy for you to get perfectly fitted, luxury custom clothing. With just your phone and 30 seconds, you can have your measurements taken without the inconvenience of seeing a tailor and without ever setting foot in a store.

MTailor’s proprietary technology uses machine learning and artificial intelligence algorithms to measure your body using your phone’s camera. Not only is MTailor less expensive than a traditional tailor but according to the company, “Mtailor’s computer vision technology is 20% more accurate”.

With the Mtailor custom clothing app, customers have access to quality custom clothing at a (relatively) affordable price. Custom tailored shirts range in price from $64 to $89 while jeans start at $79 and go up to $119 per pair.

Float Baby
Photo: floatbaby

Float Baby – Water Therapy and Neonatal Massage for Infants

$150,000 for 20%NO DEALNO SHARK

Entrepreneurs: Kristi Ison

Float Baby is a spa for babies in Houston, Texas. Babies as young as 2 weeks old can float in a pool of warm water while wearing a donut-shaped floating device around their necks. 

Kristi Ison, a medical device industry specialist and mother of two, is the proud founder and sole owner of Float Baby.

She discovered the benefits of swim therapy and put them to use, eventually opening the Float Baby studio. The sessions not only help babies to relax, but help parents find peace of mind as well. 

Christie explains that the infant massages are performed in Newborn Intensive Care Units (NICUs) across the United States for newborn babies to help stimulate the growth hormone and help them eat better and grow faster. 

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Executive producer Mark Burnett and Sony Pictures TV and bring another season of the business-themed reality show Shark Tank where major investors, aka “sharks” pitch business ideas from contestants. The show is based on the Japanese reality show “Dragon’s Den.”

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