Shark Tank Season 14 Episode 4 (often referred to as S14E4), originally aired on October 14, 2022, and featured another group of ambitious entrepreneurs pitching innovative consumer products to the Sharks. From a student-focused moving service to a premium non-alcoholic beverage brand, artisan home décor business, and smart home air-quality technology, the episode showcased a diverse range of entrepreneurs seeking investment.
The Sharks evaluated each pitch based on fundamentals such as sales traction, product uniqueness, scalability, and profit margins. As negotiations intensified, several entrepreneurs successfully convinced the Sharks to invest, while others left the Tank without a deal.
Season 14 continues the tradition of bringing bold founders into the Tank, where they must defend their ideas and valuations in front of some of the most experienced investors in business.
If you’re looking for a full recap of Shark Tank Season 14 Episode 4, including the deals made, entrepreneurs involved, and product breakdowns, you’ll find everything below from this episode of Shark Tank.
Looking for more from this season? Browse the complete Shark Tank Season 14 episode guide for a full breakdown of every pitch and investment. For a ranked look at the biggest deals and most successful companies, explore the Best of Shark Tank Season 14 – Top Deals, Biggest Investments & Most Successful Companies.
About Shark Tank Season 14
Executive producer Mark Burnett and Sony Pictures Television return with another exciting season of Shark Tank, the hit business reality show where entrepreneurs pitch their ideas to a panel of wealthy investors known as the “Sharks.” Contestants must convince the Sharks that their businesses are worth investing in, often leading to intense negotiations and high-stakes deals.
The show is based on the international format Dragons’ Den, which originally launched in Japan and later became a global franchise. Over the years, Shark Tank has helped launch hundreds of companies while giving viewers a behind-the-scenes look at how real investment decisions are made.
Browse all episodes from Shark Tank Season 14 below.
Each recap includes the entrepreneurs, deals made, and 2026 business updates.
Shark Tank Season 14 Episodes
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Guest Sharks in Shark Tank Season 14
Season 14 of Shark Tank featured several notable guest investors who joined the main Sharks throughout the season.
Guest Sharks brought expertise from industries including fashion, technology, wellness, and e-commerce.
Notable guest Sharks this season included:
- Emma Grede, CEO and co-founder of Good American and founding partner of Skims
- Gwyneth Paltrow (actress and founder of Goop)
- Peter Jones (dragon on Dragons’ Den)
- Daniel Lubetzky, (founder and executive chairman of KIND Snacks )
- Kendra Scott – founder and CEO of Kendra Scott LLC
- Tony Xu – CEO and co-founder of DoorDash
The main Sharks appearing during Shark Tank Season 14 Episode 1 included:
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We listed below every entrepreneur and business who has appeared on Shark Tank Season 14 Episode 4. Many scammers claim they’ve received big investments from the Sharks or they have been on the show. They were not actually on Shark Tank if you don’t see a business on this list. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.
What Happened in Shark Tank Season 14 Episode 4?
Shark Tank Season 14 Episode 4 featured four entrepreneurs pitching products across multiple industries, including consumer goods, toys, and food products.
The founders presented businesses designed to solve everyday problems while building strong brands with national retail potential. As in many episodes, the Sharks evaluated each pitch based on margins, scalability, and market demand.
Two of the four companies secured investment deals after negotiations inside the Tank.
Businesses Featured on Shark Tank S14E4
Here is the complete list of companies that appeared on Shark Tank Season 14 Episode 4:
List with all the appearances in season 14 episode 4:
- Storage Scholars – A student-focused moving and storage service designed specifically for college students needing dorm storage and relocation services between semesters.
- GHIA – A premium non-alcoholic aperitif brand offering alcohol-free drinks made with botanical ingredients and natural flavors.
- Expedition Subsahara – A mission-driven brand supporting Senegalese artisans by selling handcrafted decorative baskets inspired by traditional African craftsmanship.
- Woosh – A smart home air quality system designed to improve indoor air by integrating filtration technology directly with HVAC systems.
Shark Tank S14E4 Highlights
• A student-focused moving and storage business targeting college campuses
• A fast-growing non-alcoholic beverage brand
• A mission-driven company supporting African artisans
• Smart home air-quality technology designed for whole-house filtration
• A royalty deal negotiated by Kevin O’Leary
Shark Tank S14E4 Episode Products Summary Table
| Company | Industry | Ask | Deal | Shark(s) | 2026 Status |
|---|---|---|---|---|---|
| Storage Scholars | Student Storage Services | $250K for 5% | $250K for 10% | Mark Cuban | Expanding to universities |
| GHIA | Non-Alcoholic Beverages | $250K for 5% | No Deal | — | Growing beverage brand |
| Expedition Subsahara | Handmade Decor | $500K for 10% | No Deal | — | Artisan marketplace growth |
| Woosh | Smart HVAC Air System | $500K for 10% | $500K for 10% + $0.50 royalty | Kevin O’Leary | Smart home expansion |
Two of the four entrepreneurs secured investments in Season 14 Episode 4, while Ghia and Expedition Subsahara left the Tank without deals.
Shark Tank Season 14 Episode 4 Snapshot
Season: 14
Episode: 4
Air Date: October 14, 2022
Sharks: Mark Cuban, Lori Greiner, Kevin O’Leary, Barbara Corcoran, Daymond John
Total Pitches: 4
Deals Made: 2
No-Deal Count: 2
Largest Equity Deal: 10% (Storage Scholars / Woosh)
Largest Investment: $500K (Woosh Smart Air)
Shark Tank S14E4 Investment Totals & Financial Breakdown
Shark Tank Season 14 Episode 4 featured approximately $1.5 million in capital requests, with about $750,000 invested by the Sharks on air.
Financial Aggregation
Total Capital Requested: $1.5M
Total Capital Invested: $750K
Total Capital Committed: $750K
Highest Equity Given: 10%
Highest Valuation Asked: $5M valuation (Expedition Subsahara – $500K for 10%)
Lowest Valuation Asked: $2.5M valuation (Storage Scholars – $250K for 5%)
Average Equity Asked: ~7.5%
Average Equity Given (Deals Closed): ~10%
Valuation Compression Analysis
Shark Tank Season 14 Episode 4 demonstrated moderate negotiation pressure from the Sharks.
• Storage Scholars doubled its equity from 5% to 10% to secure a deal with Mark Cuban.
• Woosh Smart Air accepted a royalty structure along with equity in order to secure Kevin O’Leary as an investor.
• Ghia and Expedition Subsahara maintained their valuations but ultimately left without deals.
These negotiations demonstrate how Sharks often request either higher equity or royalty structures to offset early-stage risk.
Key Observations
- Student-focused services are gaining traction – Storage Scholars tapped into a growing niche market serving college students moving between campuses and housing.
- Non-alcoholic beverage brands continue rising – Ghia reflected the growing popularity of alcohol alternatives and wellness-focused drinks.
- Mission-driven brands resonate with audiences – Expedition Subsahara highlighted how artisan-driven products can combine culture, craftsmanship, and commerce.
- Smart home air quality is becoming a major trend – Woosh demonstrated how HVAC-integrated filtration technology can address whole-house air quality concerns.
Shark Tank Air Date: 10/14/22 – Season 14 – Episode 4
Storage Scholars – Storage and Moving Service for College Students
| ASKED FOR | GOT | SHARK |
| $250,000 for 5% | $250,000 for 10% | Mark Cuban |
Entrepreneurs: Sam Chason and Matt Gronberg
Product Overview
Storage Scholars is a moving and storage company designed specifically to help college students manage the challenges of dorm moves and semester transitions. Founded by entrepreneurs Sam Chason and Matt Gronberg, the company focuses on simplifying student storage during summer breaks, study-abroad programs, and campus housing changes.
The business provides a variety of services tailored to student needs, including short-term and long-term storage, packing supplies, pickup and delivery services, and optional packing assistance. By offering flexible scheduling around academic calendars, Storage Scholars allows students to store their belongings safely while focusing on their classes and campus life.
One of the key advantages of the service is its convenience. Instead of students having to transport boxes to off-site storage units themselves, Storage Scholars handles the pickup, storage, and return of items directly from campus housing. This model has made the company popular among universities and student communities.
The company was launched in 2017 and has since helped move and store belongings for thousands of students while maintaining strong customer reviews and ratings.
When the founders appeared on Shark Tank, the Sharks were impressed with the scalable business model and the clear demand for student storage services. After negotiations, Mark Cuban offered $250,000 for 10% equity, a deal the founders accepted to help expand the company’s operations to more college campuses.
Storage Scholars – 2026 Update
As of 2026, Storage Scholars continues expanding its student-focused moving and storage services across U.S. college campuses. The company has built partnerships with universities and student organizations, helping simplify dorm move-in and move-out logistics.
Following its appearance on Shark Tank and investment from Mark Cuban, the company has grown its network of campus locations and continues focusing on seasonal storage, packing services, and student relocation solutions. Storage Scholars remains active and continues scaling its operations to additional universities.
Learn More About Storage Scholars
Interested in more Shark Tank kitchen products? Explore Mark Cuban’s largest food and restaurant investments.
GHIA – Non Alcoholic Drinks
| ASKED FOR | GOT | SHARK |
| $250,000 for 5% | NO DEAL | NO SHARK |
Entrepreneurs: Melanie Masarin
Product Overview
Ghia is a beverage company that creates premium non-alcoholic drinks designed as an alternative to traditional alcoholic cocktails and aperitifs. The brand was founded by Melanie Masarin, who wanted to offer a sophisticated alcohol-free drink option that still delivers complex flavors and a social drinking experience.
The company produces botanical aperitifs made from a blend of herbs, fruits, roots, and spices sourced from around the world. These ingredients are carefully selected to create a layered flavor profile that combines bitter, citrus, and herbal notes often associated with classic European aperitif drinks.
Ghia beverages are crafted with a focus on wellness and clean ingredients. The drinks contain no added sugars, no artificial flavors, and no high-fructose corn syrup, relying instead on natural botanicals and plant-based ingredients. The resulting flavor profile is slightly bitter with refreshing citrus and ginger notes, designed to be enjoyed on its own or mixed into alcohol-free cocktails.
The brand quickly gained attention as part of the growing non-alcoholic beverage movement, where consumers are increasingly looking for sophisticated alcohol-free alternatives for social occasions.
When Melanie Masarin appeared on Shark Tank, she pitched Ghia to the Sharks seeking investment to expand distribution and brand awareness. Although the Sharks were intrigued by the product and the rapidly growing alcohol-free beverage category, the company ultimately did not secure a deal during the episode.
Despite leaving the Tank without investment, Ghia has continued expanding its brand through online sales and retail partnerships in the non-alcoholic beverage market.
Ghia – 2026 Update
As of 2026, Ghia has become one of the more recognizable brands in the fast-growing non-alcoholic beverage market. The company continues producing alcohol-free aperitifs and canned spritz drinks made from botanical ingredients.
Although founder Melanie Masarin did not secure a deal on Shark Tank, the brand has expanded its retail distribution and online sales. Ghia beverages are now widely available through ecommerce platforms, specialty retailers, and select grocery stores across the United States.
Where to Buy GHIA
Expedition Subsahara – Decorative Baskets
| ASKED FOR | GOT | SHARK |
| $500,000 for 10% | NO DEAL | NO SHARK |
Entrepreneurs: Sofi Seck
Product Overview
Expedition Subsahara is a home décor brand dedicated to celebrating traditional African craftsmanship through handcrafted baskets made by skilled artisans in Senegal. The company was founded by Sofi Seck, who was born in Senegal and later moved to the United States to pursue higher education.
Inspired by her cultural roots, Sofi created Expedition Subsahara to help preserve and promote traditional weaving techniques that have been passed down through generations of Senegalese artisans. In many communities across Senegal, basket weaving is a craft taught from childhood and shared between grandmothers, mothers, and daughters as part of a rich cultural tradition.
The company works with more than 120 Senegalese artisans, producing colorful handmade baskets that combine traditional techniques with modern design. Each basket is woven using natural materials and reflects the unique artistic styles of the individual artisans who create them.
Beyond selling home décor products, Expedition Subsahara also aims to support artisan communities by providing sustainable economic opportunities. By connecting traditional craftspeople with global markets, the company helps create income for local families while preserving cultural heritage.
When Sofi Seck appeared on Shark Tank, she pitched Expedition Subsahara as both a business and a mission-driven platform supporting African artisans. While the Sharks admired the cultural impact and story behind the brand, the company ultimately did not secure an investment during the episode.
Despite leaving the Tank without a deal, Expedition Subsahara continues promoting African craftsmanship while expanding awareness of traditional Senegalese basket weaving through its artisan network and online store.
Expedition Subsahara – 2026 Update
As of 2026, Expedition Subsahara continues operating as a socially conscious brand focused on supporting artisan communities in Senegal. The company works with hundreds of local weavers to produce handmade baskets and home décor products using traditional African craftsmanship techniques.
Although the business did not receive a deal in the Tank, the brand remains active and continues selling its artisan products through online marketplaces and retail partners while promoting sustainable and ethical sourcing.
Where to Buy Expedition Subsahara
Woosh – Smart Air
| ASKED FOR | GOT | SHARK |
| $500,000 for 10% | $500,000 for 10% equity + $0.50 cent royalty | Kevin O’Leary |
Entrepreneurs: Winston Mok
Product Overview
Woosh Smart Air is an innovative home air-quality system designed to improve indoor air by integrating advanced filtration directly with a home’s HVAC system. Instead of relying on small portable air purifiers, Woosh circulates filtered air throughout the entire house, helping maintain cleaner and healthier indoor environments.
The system uses a combination of smart sensors, filtration technology, and climate monitoring algorithms to detect changes in indoor air conditions. By continuously tracking factors such as temperature, humidity, and airborne pollutants, Woosh automatically adjusts airflow and filtration to maintain optimal indoor air quality.
One of the key advantages of Woosh is its ability to work with existing smart home devices. When paired with popular thermostats like Nest or Ecobee, the system can automatically activate HVAC circulation when poor air quality is detected. This allows the system to distribute filtered air throughout the entire home rather than treating only a single room.
The Woosh Air Quality Monitor (AQM) continuously tracks indoor air conditions and alerts homeowners when air quality reaches unhealthy levels. When necessary, the system activates the HVAC fan to circulate air through the filtration system and remove pollutants.
Woosh also utilizes MERV 13 Fold Filters, which are widely recommended by health organizations for improving indoor air quality. These high-efficiency filters contain more filtration material than standard cardboard air filters, allowing them to capture smaller particles such as smoke, allergens, and airborne contaminants while maintaining strong airflow throughout the HVAC system.
By combining smart monitoring, whole-home filtration, and automated airflow management, Woosh Smart Air aims to provide a more comprehensive approach to indoor air purification compared to traditional room air purifiers.
Woosh Smart Air Filter – 2026 Update
As of 2026, Woosh Smart Air continues developing whole-home air filtration systems designed to improve indoor air quality through HVAC integration. The product monitors air conditions and circulates filtered air throughout the entire home rather than relying on small standalone air purifiers.
After securing a deal with Kevin O’Leary on Shark Tank, the company expanded awareness of its air-quality monitoring technology and smart filtration system. Woosh Smart Air remains active and continues marketing its air-quality monitoring and filtration products to homeowners concerned about indoor air quality.
Where to Buy Woosh
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Industry Breakdown – Shark Tank S14E4
Student Services / Storage: 1
Non-Alcoholic Beverages: 1
Handmade Home Decor: 1
Smart Home Air Technology: 1
Compared to other Shark Tank Season 14 episodes, Episode 4 leaned toward:
• Service-based businesses targeting niche markets
• Mission-driven brands supporting artisan communities
• Consumer wellness trends such as alcohol-free beverages
• Smart home technology designed to improve everyday living
• Businesses combining traditional craftsmanship with modern ecommerce
Did the Deals Close After Filming?
As with all deals made on Shark Tank, agreements shown on television are subject to due diligence after filming.
As of 2026:
• Storage Scholars continues expanding its campus-based moving and storage services for college students across the United States.
• Ghia has continued growing within the alcohol-free beverage market and remains widely available through ecommerce and retail partners.
• Expedition Subsahara continues selling handmade baskets while supporting artisan communities in Senegal.
• Woosh Smart Air Filter remains active with its smart air-quality monitoring and filtration technology designed for whole-home HVAC systems.
There is no public evidence suggesting that the on-air deals for Storage Scholars or Woosh Smart Air fell through after filming.
Best Deal of Shark Tank Season 14 Episode 4 (S14E4)
Storage Scholars stands out as the strongest deal of S14E4 due to several key factors:
• A scalable service model targeting college campuses
• Strong demand for student storage during semester transitions
• Recurring seasonal revenue opportunities
• A proven operational system across multiple universities
• Strategic investment from Mark Cuban
However, Woosh Smart Air also demonstrated strong potential within the smart home and indoor air-quality technology market, especially with the royalty structure negotiated by Kevin O’Leary.
🦈 Shark Strategy Patterns in This S14E4 Episode
Mark Cuban focused on scalable service-based businesses and invested in Storage Scholars due to its repeatable campus expansion model.
Kevin O’Leary negotiated a royalty-based deal structure for Woosh Smart Air, a strategy he often uses for hardware or technology products.
Lori Greiner evaluated consumer-friendly products but ultimately did not close a deal during this episode.
Barbara Corcoran showed interest in mission-driven businesses but chose not to invest.
Daymond John also remained cautious during negotiations and did not secure a deal in this episode.
Episode 4 demonstrated that scalable services and practical technology solutions often attract Shark investment.
Why Shark Tank Season 14 Episode 4 Stands Out
This episode is notable because it featured:
• A student-focused moving and storage service designed for college campuses
• A premium non-alcoholic beverage brand targeting the growing alcohol-free market
• A mission-driven company supporting traditional African artisans
• A smart home air filtration system designed for whole-house air quality
• A royalty-based technology deal negotiated by Kevin O’Leary
Season 14 Episode 4 highlighted how both service businesses and mission-driven brands can capture the Sharks’ attention.
Final Thoughts on Shark Tank Season 14 Episode 4 (S14E4)
Shark Tank Season 14 Episode 4 reinforced an important theme of the series:
Strong business models and clear market demand often matter more than product novelty alone.
Two entrepreneurs secured investments by demonstrating scalable opportunities and practical solutions to real-world problems. Meanwhile, the other founders showed how mission-driven brands and emerging wellness trends continue to shape modern consumer markets.
The episode once again demonstrated how entrepreneurs must balance storytelling with strong financial fundamentals to secure Shark investment.
Explore More Shark Tank Guides
• Shark Tank Season 14 Episode 3 Recap
• Shark Tank Season 14 Episode 5 Recap
• Shark Tank Season 14 – Full Episode Guide
• Best Deals of Shark Tank Season 14
Frequently Asked Questions About Shark Tank Season 14 Episode 4
When did Shark Tank Season 14 Episode 4 (S14E4) air?
Shark Tank Season 14 Episode 4 originally aired on October 14, 2022, on ABC.
What companies appeared on Shark Tank Season 14 Episode 4 S14E4?
Storage Scholars, Ghia, Expedition Subsahara, and Woosh Smart Air appeared in this episode.
Who got a deal in Shark Tank Season 14 Episode 4?
Two companies secured deals: Storage Scholars and Woosh Smart Air.
How much total money was invested in Shark Tank S14E4
Approximately $750,000 was invested across two businesses.
Which company received the largest investment?
Woosh Smart Air received the largest deal with $500,000 for 10% equity plus a royalty from Kevin O’Leary.
Which companies did not receive a deal?
Ghia and Expedition Subsahara left the Tank without investment.
What industries were represented in S14E4?
The episode featured businesses in student services, non-alcoholic beverages, artisan home décor, and smart home air technology.
