Shark Tank Season 14 Episode 5 (often referred to as S14E5), originally aired on October 21, 2022, introduced a creative mix of products and entrepreneurs pitching to the Sharks. The episode featured an innovative napping solution designed to reduce stress, a creativity tool for kids that eliminates mess, a wedding fashion brand focused on bridesmaids, and a luxury outdoor lifestyle accessory company.
Guest Shark Emma Grede, CEO and co-founder of Good American and founding partner of Skims, joined the panel and played a key role in one of the deals.
If you’re looking for a full recap of Shark Tank Season 14 Episode 5, including the deals made, entrepreneurs involved, and product breakdowns, you’ll find everything below from the premiere episode of Shark Tank.
Looking for more from this season? Browse the complete Shark Tank Season 14 episode guide for a full breakdown of every pitch and investment. For a ranked look at the biggest deals and most successful companies, explore the Best of Shark Tank Season 14 – Top Deals, Biggest Investments & Most Successful Companies.
About Shark Tank Season 14
Executive producer Mark Burnett and Sony Pictures Television return with another exciting season of Shark Tank, the hit business reality show where entrepreneurs pitch their ideas to a panel of wealthy investors known as the “Sharks.” Contestants must convince the Sharks that their businesses are worth investing in, often leading to intense negotiations and high-stakes deals.
The show is based on the international format Dragons’ Den, which originally launched in Japan and later became a global franchise. Over the years, Shark Tank has helped launch hundreds of companies while giving viewers a behind-the-scenes look at how real investment decisions are made.
Browse all episodes from Shark Tank Season 14 below.
Each recap includes the entrepreneurs, deals made, and 2026 business updates.
Shark Tank Season 14 Episodes
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Guest Sharks in Shark Tank Season 14
Season 14 of Shark Tank featured several notable guest investors who joined the main Sharks throughout the season.
Season 14 of Shark Tank features guest Sharks from industries including fashion, technology, wellness, and e-commerce.
Notable guest Sharks this season included:
- Emma Grede, CEO and co-founder of Good American and founding partner of Skims
- Gwyneth Paltrow (actress and founder of Goop)
- Peter Jones (dragon on Dragons’ Den)
- Daniel Lubetzky, (founder and executive chairman of KIND Snacks )
- Kendra Scott – founder and CEO of Kendra Scott LLC
- Tony Xu – CEO and co-founder of DoorDash
The main Sharks appearing during Shark Tank Season 14 Episode 1 included:
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We listed below every entrepreneur and business who has appeared on Shark Tank Season 14 Episode 5. Many scammers claim they’ve received big investments from the Sharks or they have been on the show. They were not actually on Shark Tank if you don’t see a business on this list. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.
What Happened in Shark Tank Season 14 Episode 5?
Shark Tank Season 14 Episode 5 featured four entrepreneurs pitching innovative products ranging from wellness and sleep solutions to wedding fashion, kids’ creative tools, and outdoor lifestyle accessories.
The episode included guest Shark Emma Grede, CEO and co-founder of Good American and founding partner of Skims. Entrepreneurs presented businesses designed to solve everyday problems while appealing to niche consumer markets.
Three of the four companies secured investments from the Sharks after intense negotiations and valuation discussions.
Businesses Featured on Shark Tank S14E5
Here is the complete list of companies that appeared on Shark Tank Season 14 Episode 5:
- Plufl – A human-sized napping bed designed to reduce stress and provide a comfortable resting space inspired by pet beds.
- BridalBabes – A wedding fashion company offering coordinated dresses for brides and bridesmaids designed to simplify wedding planning.
- Big Bee Little Bee – A line of creative tools designed to help children explore creativity and art without creating mess.
- Pretty Rugged – A luxury brand producing windproof, waterproof, and spillproof faux-fur outerwear, blankets, and accessories for outdoor adventures.
Shark Tank S14E5 Highlights
• Innovative napping and relaxation product
• Wedding fashion brand focused on bridesmaids
• Kids creativity tools designed to reduce mess
• Outdoor lifestyle accessories with luxury materials
• Guest Shark investment from Emma Grede
Shark Tank S14E5 Episode Products Summary Table
The table below summarizes the entrepreneurs and companies featured in Shark Tank Season 14 Episode 5, including their original valuation asks, the deals made with the Sharks, and the current status of each business as of 2026.
| Company | Industry | Ask | Deal | Shark(s) | 2026 Status |
|---|---|---|---|---|---|
| Plufl | Wellness / Sleep Products | $200K for 10% | $200K for 15% | Mark Cuban & Lori Greiner | Active ecommerce |
| Bridal Babes | Wedding Apparel | $250K for 10% | $250K for 20% | Emma Grede | Growing fashion brand |
| Big Bee Little Bee | Kids Creative Products | $100K for 20% | No Deal | — | Active brand |
| Pretty Rugged | Outdoor Lifestyle Apparel | $200K for 10% | $200K for 25% | Robert Herjavec & Lori Greiner | Active lifestyle brand |
Three of the four entrepreneurs secured investments in Season 14 Episode 5, while Big Bee Little Bee left the Tank without a deal.
Shark Tank Season 14 Episode 5 Snapshot
Season: 14
Episode: 5
Air Date: October 21, 2022
Sharks: Mark Cuban, Lori Greiner, Kevin O’Leary, Barbara Corcoran, Daymond John
Total Pitches: 4
Deals Made: 3
No-Deal Count: 1
Largest Equity Deal: 25% (Pretty Rugged)
Largest Deal: $250K (Bridal Babes)
Shark Tank S14E5 Investment Totals & Financial Breakdown
Shark Tank Season 14 Episode 5 featured approximately $750,000 in total capital requests, with about $650,000 invested by the Sharks on air.
Financial Aggregation
Total Capital Requested: $750K
Total Capital Invested: $650K
Total Capital Committed: $650K
Highest Equity Given: 25% (Pretty Rugged)
Highest Valuation Asked: $2.5M valuation (Bridal Babes – $250K for 10%)
Lowest Valuation Asked: $500K valuation (Big Bee Little Bee – $100K for 20%)
Average Equity Asked: ~13%
Average Equity Given (Deals Closed): ~20%
Valuation Compression Analysis
Shark Tank Season 14 Episode 5 showed strong negotiation pressure from the Sharks.
• Plufl increased equity from 10% to 15% to secure a deal with Mark Cuban and Lori Greiner.
• Bridal Babes doubled its equity from 10% to 20% to secure an investment from Emma Grede.
• Pretty Rugged increased equity from 10% to 25% to close a deal with Robert Herjavec and Lori Greiner.
The negotiations demonstrated that while the entrepreneurs entered with strong product ideas, the Sharks demanded higher equity to compensate for perceived business risk.
Key Observations
- Wellness and comfort products continue trending – Plufl tapped into the growing demand for relaxation and stress-reduction products.
- Wedding industry opportunities remain strong – Bridal Babes focused on simplifying the bridesmaid dress shopping experience.
- Creative children’s products face scaling challenges – Big Bee Little Bee struggled to convince the Sharks due to limited revenue traction.
- Luxury outdoor apparel niche – Pretty Rugged demonstrated strong potential in the premium outdoor lifestyle market.
- Guest Shark influence – Emma Grede leveraged her fashion expertise to invest in Bridal Babes.
Shark Tank Air Date: 10/21/22 – Season 14 – Episode 5
Plufl – Human Portable Beds
| ASKED FOR | GOT | SHARK |
| $200,000 for 10% | $200,000 for 15% | Mark Cuban and Lori Greiner |
Entrepreneurs: Yuki Kinoshita and Noah Silverman
Product Overview
Plufl is a unique relaxation product designed to provide a comfortable place for humans to nap and unwind. Inspired by the comfort of pet beds, the Plufl offers a cozy space where users can curl up and relax, helping reduce stress and improve rest.
The product gained national attention after appearing on Shark Tank, where founders Yuki Kinoshita and Noah Silverman pitched the innovative concept to the Sharks.
Before appearing on the show, the founders launched Plufl through a successful Kickstarter campaign that raised over $290,000 from more than 700 backers, demonstrating strong early demand.
The bed features supportive cushioning and a design that allows users to comfortably lie in a curled position, promoting relaxation and stress relief.
The Plufl bed has already caught the attention of many influential figures, including the Sharks from Shark Tank, who praised its unique design and practical benefits. Mark Cuban and Lori Greiner offered a 15% stake in their company for $200,000, which Yuki Kinoshita and Noah Silverman gladly accepted.
Plufl Shark Tank Update (2026)
As of 2026, Plufl continues selling its human-sized relaxation beds through its online store and ecommerce platforms. The product gained widespread media attention after appearing on Shark Tank and remains popular among consumers seeking comfortable wellness and relaxation products.
Where to Buy Plufl
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Bridal Babes
| ASKED FOR | GOT | SHARK |
| $250,000 for 10% | $250,000 for 20% | Emma Grede |
Entrepreneurs: Charles Young and Ashley Young
Product Overview
Bridal Babes is a wedding fashion brand that designs coordinated dresses for brides and bridesmaids. The company was founded in 2019 by Ashley Young and her husband Charles Young after Ashley struggled to find stylish and affordable dresses for wedding parties.
The brand focuses on providing coordinated dress options that help brides and bridesmaids achieve a consistent and elegant look during weddings.
Bridal Babes dresses range in price from $40 to around $200, offering both affordable and premium options.
The Sharks were impressed by the company’s margins and strong social media marketing strategy. The founders ultimately secured a deal with guest Shark Emma Grede for $250,000 in exchange for 20% equity.
Ashley Young holds a marketing degree from the University of Virginia and previously worked as a Senior Digital Media Planner at Porter Novelli.
At the time of filming, the company reported approximately $2 million in lifetime sales, with strong growth driven primarily by social media platforms such as Instagram and TikTok.
Bridal Babes Shark Tank Update (2026)
As of 2026, Bridal Babes continues selling wedding dresses online and through ecommerce platforms. The company remains active in the wedding apparel market and continues leveraging social media to reach brides and bridal parties.
Where to Buy Bridal Babes
Big Bee Little Bee
| ASKED FOR | GOT | SHARK |
| $100,000 for 20% | NO DEAL | NO SHARK |
Entrepreneurs: Amy Leinbach and Marlo Leinbach
Product Overview
Big Bee Little Bee is a children’s product company founded by mother-and-daughter team Amy Leinbach and Marlo Leinbach. The business focuses on creative tools designed to help children explore art, play, and creativity.
The lifetime sales of Amy and Marlo’s Big Bee Little Bee business totaled more than $200,000, but not entirely from their unique cleansing scrubber. Their line of products was in the works, and Big Bee Little Bee pledged they would be part of the deal being pitched to the sharks.
The company launched in 2016 and developed several products including:
• ScrubBEE
• Marker Parker
• Build-A-Straw
During their appearance on Shark Tank, the founders requested $100,000 for 20% equity.
While the Sharks appreciated the creativity behind the products, they expressed concerns about the company’s revenue growth and product focus. Ultimately, the entrepreneurs left the Tank without securing an investment.
Big Bee Little Bee Shark Tank Update (2026)
As of 2026, Big Bee Little Bee continues operating and selling its children’s products through online marketplaces and ecommerce platforms, maintaining a smaller niche presence.
Where to Buy Big Bee Little Bee
Pretty Rugged – Lifestyle Brand
| ASKED FOR | GOT | SHARK |
| $200,000 for 10% | $200,000 for 25% | Robert Herjavec and Lori Greiner |
Entrepreneurs: Tracy Slocum
Product Overview
Pretty Rugged is a little-known luxury brand that designs fashionable, windproof, waterproof, and spillproof faux-fur clothing and accessories. Its products are made using RuggedTex and SatinTex, a unique technology employed by Pretty Rugged.
The founder of the company, Tracy Slocum, started with just an original blanket and TS luxe blanket in size 50″ x 70″, and then expanded into different types of products for outdoor, including TS Luxe Poncho, TS Luxe Cardigan, Pretty Puffer Vest, The Blakely Bomber, The Collins Capelet, The TS Vest and 3 in 1 Shawl.
Pretty Rugged made a huge splash at the winter NY NOW 2018 Winter Market. Winning both the Best New Product and Best In Market awards at the show, the company proved its dedication to serving active and adventurous women of all ages with high-quality items designed to last.
The award-winning product was Pretty Rugged’s signature line of fashion-forward jackets, outerwear and accessories. Featuring innovative fabrics and treatments that protect against weather elements, as well as a modern style in sizes from petite to plus, each piece is designed with maximum functionality in mind. From skiing weekends to hiking trails, these pieces can handle any outdoor activity with ease while keeping their wearer looking stylishly put together.
She also makes blankets for pets as she knows how much you love your pet and want to help make sure they’re taken care of in the best way possible. Pretty Rugged has created a luxurious faux fur customizable pet blanket with your pet’s name embroidered on it. This blanket is perfect for car trips, cages, carriers, and much more! Not only will it keep your pet warm and cozy, but it’s also incredibly beautiful.
The high-quality fabric ensures durability so you know this blanket will last for years to come – no need to worry about replacing it anytime soon. And if you’re looking for something special to gift a loved one who has a furry friend of their own, look no further than Pretty Rugged’s custom blankets! There are many color options available, so you can find exactly what speaks to you or to the recipient of the gift.
Pretty Rugged Shark Tank Update (2026)
As of 2026, Pretty Rugged continues operating as a lifestyle and apparel brand selling luxury faux-fur outerwear and blankets through its online store and retail partners.
Where to Buy Pretty Rugged
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Industry Breakdown – Shark Tank S14E5
Wellness & Relaxation Products: 1
Wedding Apparel & Fashion: 1
Kids Creative Products: 1
Outdoor Lifestyle Apparel: 1
Compared to other episodes of Shark Tank Season 14, Episode 5 leaned toward:
• Lifestyle and comfort-focused consumer products
• Social media–driven direct-to-consumer brands
• Apparel and fashion businesses with strong margins
• Founder-driven niche lifestyle brands
• Guest Shark expertise influencing deal outcomes
Did the Deals Close After Filming?
As with all deals made on Shark Tank, agreements shown on television are subject to due diligence after filming.
As of 2026:
- Plufl continues selling its human-sized relaxation beds online and through ecommerce channels, benefiting from viral attention after appearing on the show.
- Bridal Babes remains active in the wedding fashion market and continues selling coordinated dresses through its online store and social media channels.
- Big Bee Little Bee did not secure a Shark investment but continues selling its children’s products through online marketplaces.
- Pretty Rugged continues operating as a lifestyle brand offering luxury faux-fur outerwear, blankets, and accessories.
There is no public evidence suggesting that the on-air deals for Plufl, Bridal Babes, or Pretty Rugged fell through after filming.
Best Deal of the Episode
Plufl stands out as the strongest deal from Episode 5 due to several factors:
• Unique product concept that went viral online
• Strong Kickstarter validation before appearing on the show
• Broad consumer appeal in the wellness and relaxation category
• Strategic partnership with two Sharks
• High potential for ecommerce scalability
However, Pretty Rugged also showed strong long-term potential due to its premium positioning and award-winning product line.
🦈 Shark Strategy Patterns in This S14E5 Episode
Mark Cuban focused on innovative consumer products with viral potential, investing in Plufl alongside Lori Greiner.
Lori Greiner gravitated toward retail-friendly products and participated in two deals during the episode.
Robert Herjavec partnered with Lori Greiner on Pretty Rugged, recognizing the brand’s strong positioning in the luxury outdoor apparel market.
Guest Shark Emma Grede leveraged her fashion expertise to invest in Bridal Babes.
Kevin O’Leary remained cautious about businesses with uncertain scaling potential.
Barbara Corcoran and Daymond John did not close deals during this episode.
Episode 5 demonstrated that strong product differentiation and brand positioning can play a major role in securing investment.
Why Shark Tank Season 14 Episode 5 Stands Out
This episode is notable because it featured:
• A viral wellness product inspired by pet beds
• A fashion brand designed specifically for wedding parties
• A mother-daughter entrepreneurial team pitching creative kids products
• A luxury outdoor apparel brand with award-winning fabrics
• A guest Shark investment in the fashion category
Season 14 Episode 5 highlighted how niche lifestyle brands can successfully attract investment when they demonstrate clear product differentiation and strong consumer demand.
Final Thoughts on Shark Tank Season 14 Episode 5 (S14E5)
Shark Tank Season 14 Episode 5 reinforced an important principle seen throughout the series:
Products that combine creativity, functionality, and strong branding often stand out in the Tank.
Three companies secured investments by demonstrating clear market opportunities and compelling product ideas. Meanwhile, Big Bee Little Bee showed that even strong presentations may struggle without sufficient revenue traction.
The episode proved that the Sharks continue to prioritize scalable consumer products and strong founder stories.
Explore More Shark Tank Guides
• Shark Tank Season 14 Episode 2 Recap
• Shark Tank Season 14 Episode 6 Recap
• Shark Tank Season 14 – Full Episode Guide
• Best Deals of Shark Tank Season 14
Frequently Asked Questions About Shark Tank Season 14 Episode 5
When did Shark Tank Season 14 Episode 5 (S14E5) air?
Shark Tank Season 14 Episode 5 originally aired on October 21, 2022, on ABC.
What companies appeared on Shark Tank Season 14 Episode 5 S14E5?
The episode featured Plufl, Bridal Babes, Big Bee Little Bee, and Pretty Rugged.
Who got a deal in Shark Tank Season 14 Episode 5?
Plufl, Bridal Babes, and Pretty Rugged secured investment deals from the Sharks.
Which company did not receive a deal in Shark Tank S14E5?
Big Bee Little Bee did not secure a deal during the episode.
Who was the guest Shark in Episode 5?
Guest Shark Emma Grede, CEO and co-founder of Good American, appeared in this episode.
What was the largest deal in S14E5?
The largest investment deals were $250,000 investments in both Plufl and Bridal Babes.
Did the deals from Shark Tank Season 14 Episode 5 close?
While Shark Tank deals are subject to due diligence, there is no public evidence suggesting the deals shown on television fell through.
Is Plufl still in business in 2026?
Yes. Plufl continues selling its human-sized relaxation beds online and through ecommerce platforms.
Is Bridal Babes still operating in 2026?
Yes. Bridal Babes remains active and continues selling wedding apparel through its website and social media channels.
Is Pretty Rugged still in business in 2026?
Yes. Pretty Rugged continues producing outdoor apparel and luxury faux-fur accessories.
What industries were represented in Shark Tank Season 14 Episode 5?
The episode featured businesses in wellness products, wedding fashion, children’s creative products, and outdoor lifestyle apparel.
