Shark Tank Season 13 Episode 10 aired on January 7, 2022, and featured four ambitious brands spanning snack innovation, advanced tire technology, celebrity fan engagement, and culturally driven comic publishing. The episode balanced simple consumer convenience products with high-valuation technology pitches and media-driven storytelling brands, and ended with one of the most equity-compressed deals of the season.
Guest Shark Kevin Hart played a major role in two of the episode’s biggest negotiations, reinforcing Season 13’s emphasis on cultural relevance and media-driven brand growth.
If you’re looking for a complete recap of Shark Tank Season 13 Episode 10 (S13E10) — including valuations, deals made, financial breakdowns, and 2026 updates — you’ll find everything below.
Looking for more from this season? Browse the complete Shark Tank Season 13 episode guide here.
About Shark Tank Season 13
Executive producer Mark Burnett and Sony Pictures Television brought another season of the business-themed reality show Shark Tank, where aspiring entrepreneurs pitch their businesses to a panel of high-net-worth investors known as the “Sharks.”
The format is based on the Japanese show Dragon’s Den, and over the years Shark Tank has launched hundreds of consumer brands into retail, ecommerce, and national distribution.
Browse all episodes from Shark Tank Season 13 below.
Each recap includes the entrepreneurs, deals made, and 2026 business updates.
Shark Tank Season 13 Episodes
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Season 13 continued the show’s trend of featuring:
• Mission-driven brands
• Direct-to-consumer ecommerce models
• Pandemic-era business pivots
• Inclusive and sustainability-focused innovations
Shark Tank Season 13 Guest Sharks
Season 13 included several guest sharks alongside the main panel.
Notable guest sharks this season included:
- Emma Grede, CEO and co-founder of Good American and founding partner of Skims
- Kevin Hart (actor and comedian)
- Peter Jones (dragon on Dragons’ Den)
- Daniel Lubetzky, (founder and executive chairman of KIND Snacks )
- Nirav Tolia (co-founder of Nextdoor)
The main Sharks appearing during Shark Tank Season 13 Episode 10 included:
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Robert Herjavec
We listed below every entrepreneur and business who has appeared on Shark Tank Season 13 Episode 10. Many scammers claim they’ve received big investments from the Sharks or they have been on the show. They were not actually on Shark Tank if you don’t see a business on this list. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.
What Happened in Shark Tank Season 13 Episode 10?
Businesses Featured on Shark Tank S13E10
List with all the appearances in Season 13 Episode 10:
- Snactiv – A wearable snack-holding device that keeps fingers clean while eating – secured a deal with Kevin Hart and Lori Greiner after doubling its equity ask.
- Smart Tire – NASA-inspired airless tire technology – pitched a $20 million valuation but failed to secure funding.
- Candi – Celebrity video chat platform connecting fans directly to influencers – did not secure a deal amid scalability and competition concerns.
- Black Sands Entertainment – Culturally focused comic book publisher – closed a major equity-compressed deal with Kevin Hart and Mark Cuban.
Episode Highlights
This episode delivered:
• 4 pitches
• 2 on-air deals
• $1.7 million in total capital requested
• $700,000 invested
• A $20 million valuation pitch
• Significant equity compression in media publishing
Season 13 Episode 10 (S13E10) blended playful consumer convenience with high-valuation tech and mission-driven storytelling.
Episode Products Summary Table
The table below summarizes the companies featured in Shark Tank Season 13 Episode 10 (S13E10), including their original funding asks, the deals made with the Sharks, and the current status of each business as of 2026.
| Company | Industry | Original Ask | Deal Made? | Shark(s) | Status (2026) |
|---|---|---|---|---|---|
| Snactiv | Consumer Gadget | $200K for 10% | ✅ Yes | Kevin Hart & Lori Greiner | Active DTC & Amazon |
| Smart Tire | Advanced Tire Tech | $500K for 2.5% | ❌ No | — | Continued tech development |
| Candi | Social Media Platform | $500K for 15% | ❌ No | — | Limited visibility |
| Black Sands Entertainment | Comics / Media | $500K for 5% | ✅ Yes | Kevin Hart & Mark Cuban | Expanding media brand |
Two of the four entrepreneurs secured investments in Shark Tank Season 13 Episode 10, with deals from guest Shark Kevin Hart alongside Lori Greiner and Mark Cuban. The episode featured a mix of consumer gadgets, advanced automotive technology, social media platforms, and media entertainment brands, highlighting the Sharks’ interest in both innovative products and scalable content-driven businesses.
Episode Snapshot
Season: 13
Episode: 10
Air Date: January 7, 2022
Sharks: Mark Cuban, Lori Greiner, Kevin O’Leary, Barbara Corcoran, Robert Herjavec
Guest Shark: Kevin Hart
Total Pitches: 4
Deals Made: 2
Largest Deal: $500,000 (Black Sands Entertainment)
Episode Investment Totals & Financial Breakdown
Shark Tank Season 13 Episode 10 featured $1,700,000 in total capital requested, with $700,000 invested on air.
Financial Aggregation:
Total Requested: $1,700,000
Total Invested: $700,000
No-Deal Count: 2
Highest Equity Given: 30% (Black Sands Entertainment)
Highest Valuation Asked: $20 million (Smart Tire – $500K for 2.5%)
Lowest Valuation Asked: $2 million (Snactiv – $200K for 10%)
Average Equity Asked: 8.1%
Average Equity Given (Deals Closed): 25%
Key Observations
• Guest Shark influence was significant — Kevin Hart played a major role in the episode, partnering on two deals and demonstrating strong interest in culturally driven consumer brands.
• Snack convenience innovation attracted investment — Snactiv secured funding by solving a simple but relatable problem: eating snacks without getting messy fingers.
• High-tech automotive concepts faced skepticism — Smart Tire introduced advanced tire technology but struggled to convince the Sharks of near-term scalability and manufacturing feasibility.
• Social media platforms remain difficult pitches — Candi attempted to enter the competitive creator economy space but failed to secure investment amid concerns about differentiation and growth potential.
• Culturally focused media brands gained traction — Black Sands Entertainment impressed the Sharks with its mission-driven storytelling and expanding comic book universe, leading to a deal with Kevin Hart and Mark Cuban.
Shark Tank Air Date: 01/07/22 – Season 13 – Episode 10
Snactiv
| ASKED FOR | GOT | SHARK |
| $200,000 for 10% | $200,000 for 20% | Kevin Hart and Lori Greiner |
Entrepreneurs: Kevin Choi and Edwin Cho
Product Overview
Snactiv is an innovative lifestyle product that has recently taken the world by storm. It’s a revolutionary item that’s designed to bring convenience and satisfaction to people living active lives. Snactiv is an easy-to-use, pocket-sized snack box that allows users to use the rubber tips to grip your favorite snacks. It can be used at any time of day or night while not worrying about dirty fingers and devices.
The idea behind Snactiv is to keep your hands and devices clean and your focus. Flexible, soft touch ergonomic finger slots ensure a comfortable fit for ages 14+. The produc is dishwasher safe, made from safe Food Grade, BPA Free, phthalates free, FDA compliant.
Designed for gamers, students, office workers, and content creators, Snactiv emphasizes convenience, hygiene, and focus. The device is:
• Dishwasher safe
• Made from food-grade, BPA-free materials
• Phthalate-free and FDA compliant
• Designed for users age 14+
Kevin and Edwin presented an incredibly compelling pitch that showcased the potential of Snactiv to revolutionize the snack food industry. Their pitch highlighted the convenience of their product, as well as the health benefits it brings to consumers.
With the investment from Kevin and Lori, Snactiv is set to become a major player in the snack food industry. Kevin and Edwin have created a revolutionary product that offers convenience without sacrificing nutrition, and it will be exciting to see where Snactiv goes from here.
Originally asking for 10% equity, the founders ultimately doubled their equity to 20% to secure Kevin Hart and Lori Greiner as strategic partners.
2026 Update: As of 2026, Snactiv remains active and continues selling direct-to-consumer and on Amazon.
Where to Buy Snactiv
Interested in more Shark Tank kitchen products? Explore Lori Greiner’s kitchen investments to see other cooking and home deals she’s backed.
Smart Tire
| ASKED FOR | GOT | SHARK |
| $500,000 for 2.5% | NO DEAL | NO SHARK |
Entrepreneurs: Earl Cole and Brian Yennie
Product Overview
Earl Cole and Brian Yennie have recently developed a revolutionary new product – the Smart Tire. The SMART Tire Company, which specializes in tire tech in general and automotive tires in particular, has developed special rubber integrations to embed in treads and acrossvarious car sizes.
Smart Tire is based on NASA-developed shape memory alloy technology originally designed for rover wheels. Their technology paved the way for commercial non-pneumatic tires, which feature the ability to support high loads and be lightweight while also offering high resilience and flexibility across 100 shapes.
The technology is designed for:
• Bicycles
• Electric vehicles
• Commercial vehicles
• Space and rover applications
Wheelchair accounts, tires for racing cars, commercial vehicles, electric vehicles, and rovers all use SMART (Shape Memory Alloy Radial Technology) tires. The company’s goal from the beginning has been to spread the technology worldwide, promoting its applications in the extreme environments of space exploration.
The co-founders of the company, Earl Cole and Brian Yennie, appeared on Shark Tank Season 13 Episode 10 seeking investment from the sharks, asking for $500,000 for a 2.5% equity stake at a $20 Million Valuation. Their product, METL airless bike tire, has received the CES 2023 Innovation Award twice.
20-30 percent of all ocean microplastics are traced back to used tires. Every year, about 50 billion pounds of used tires are discarded. Most of this material is disposed of in landfills or burned in large tire factories.
Despite impressive engineering credentials and environmental positioning, the Sharks were hesitant due to the high $20 million valuation and capital-intensive manufacturing model.
Smart Tire later won multiple CES Innovation Awards for its METL airless bike tire.
What happened after the show
- The company did not secure a deal in the Tank.
- However, the founders continued developing their airless tire technology based on shape-memory alloy materials originally researched by NASA.
- Their flagship product is the METL airless bicycle tire, which aims to eliminate punctures and reduce maintenance.
2026 Update: Smart Tire continues developing and commercializing its airless tire technology, though it did not receive Shark funding.
Where to Buy Smart Tire
Candi
| ASKED FOR | GOT | SHARK |
| $500,000 for 15% | NO DEAL | NO SHARK |
Entrepreneurs: Keithan and Quiante Hendrick
Product Overview
Candi is an innovative and exciting way to chat with your favorite celebrities. This new platform allows users to interact directly with their favorite stars in real-time video chat sessions. Candi makes it easy for fans to get up close and personal with all the celebrities they love, from actors and musicians to athletes and more.
Using Candi’s secure technology, you can create a profile and start chatting with stars quickly and easily. You can even schedule a one-on-one session or join an exclusive group chat session with other fans of the same celebrity. All conversations are safe and anonymous since Candi uses end-to-end encryption to protect user data. Plus, you’ll never miss out on any special offers or exclusive content when you follow your favorite stars on Candi!
Cameo is an alternative to Candi, where you don’t need to send your message to a specific celebrity; you can record a video message and send it to your star of choice.
The app offered:
• One-on-one video chats
• Group celebrity sessions
• End-to-end encrypted communication
• Direct fan-to-celebrity engagement
Candi is a revolutionary video chat app that allows users to connect with their favorite celebrities. With Candi, you can have face-to-face conversations and share experiences with the stars of your dreams. The app offers an exclusive experience and direct access to some of today’s most popular celebrities.
However, the Sharks raised concerns about scalability, competition from established platforms, and the cost of acquiring celebrity talent. Ultimately, Candi left without a deal.
2026 Update: Candi has had limited public visibility compared to competitors in the celebrity engagement space.
Where to Buy Candi
Black Sands Entertainment
| ASKED FOR | GOT | SHARK |
| $500,000 for 5% | $500,000 for 30% | Kevin Hart and Mark Cuban |
Entrepreneurs: Geiszel Godoy, Manual Godoy, and Teunis De Raat
Product Overview
Since the start of Black Sands Entertainment, founded by Geiszel Godoy, Manual Godoy, and Teunis De Raat in 2016, they have expanded their collection of comics and sold hundreds of thousands. In March 2017, they ran a Kickstarter campaign for the “Kids 2 Kings: 4 Kids, 7 Kingdoms, 1 Legend” comic, raising over $17k from over 300 backers, while their goal was just about $4,000.
The company demonstrated:
• Strong direct-to-consumer comic sales
• Successful Kickstarter campaigns
• A growing content library
• Cross-media expansion potential
The company founders appeared on Shark Tank asking for $500,000 for 5% and at the end were able to successfully close a deal with Kevin Hart and Mark Cuban for $500,000 for 30%.
Although they entered with a $10 million valuation, Kevin Hart and Mark Cuban negotiated equity up to 30%, reflecting significant valuation compression.
The partnership aligned strategically with Kevin Hart’s entertainment background and Mark Cuban’s media interests.
2026 Update: Black Sands Entertainment continues expanding its comic universe and brand partnerships.
Where to Buy Black Sands Entertainment
Interested in more Shark Tank kitchen products? Explore Mark Cuban’s largest food and restaurant investments.
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Industry Breakdown – Episode 10
Consumer Snack Gadget: 1
Advanced Materials / Automotive Tech: 1
Celebrity Social Platform: 1
Media & Publishing: 1
Compared to other Season 13 episodes, Episode 10 leaned toward:
• High-valuation technology
• Media and cultural storytelling
• Consumer convenience products
• Strong equity compression
Did the Deals Close After Filming?
As with all Shark Tank deals, agreements are subject to due diligence.
As of 2026:
• Snactiv remains active and continues selling online.
• Black Sands Entertainment continues publishing comics and expanding brand partnerships.
• Smart Tire continues technology development despite no Shark investment.
• Candi has had limited public traction compared to competitors like Cameo.
There is no public evidence suggesting the funded deals fell through.
Best Deal of the Episode
Black Sands Entertainment stands out due to:
• Strong cultural brand positioning
• Media scalability potential
• Strategic partnership with Kevin Hart
• Cross-platform growth opportunities
However, Snactiv demonstrated strong retail-ready simplicity and immediate consumer appeal.
🦈 Shark Strategy Patterns in This S13E10 Episode
Kevin Hart leaned into culturally relevant brands and consumer products with entertainment potential.
Mark Cuban showed interest in scalable media ventures.
Lori Greiner focused on simple, retail-friendly consumer gadgets.
Kevin O’Leary remained highly valuation-conscious, particularly around tech and social platforms.
Barbara Corcoran avoided high-risk tech investments in this episode.
Episode 10 reinforced that strong storytelling can open doors — but equity structure determines final outcomes.
Why Shark Tank Season 13 Episode 10 Stands Out
This episode is notable because it featured:
• A $20 million valuation pitch (Smart Tire)
• A dramatic jump from 5% to 30% equity (Black Sands)
• A snack gadget backed by a celebrity Shark
• A high-profile social media concept walking away without funding
Season 13 Episode 10 showed that bold valuations spark interest — but disciplined negotiation closes deals.
Final Thoughts on Shark Tank Season 13 Episode 10
Shark Tank Season 13 Episode 10 delivered a dynamic mix of creativity, advanced technology, and media ambition.
Two out of four entrepreneurs secured funding — but both deals required significant equity concessions.
The episode reinforced a recurring Shark Tank lesson:
Vision attracts Sharks — but valuation discipline secures partnerships.
From snack convenience innovation to culturally impactful publishing, Episode 10 demonstrated that brand identity and strategic alignment matter just as much as numbers.
Don’t Miss Related Shark Tank Episodes:
• Shark Tank Season 13 Episode 9 Recap
• Shark Tank Season 13 Episode 11 Recap
• Full Shark Tank Season 13 Guide
Frequently Asked Questions About Shark Tank Season 13 Episode 10
What companies appeared on Shark Tank Season 13 Episode 10 S13E10?
Snactiv, Smart Tire, Candi, and Black Sands Entertainment appeared on Shark Tank Season 13 Episode 10.
Who got a deal in Shark Tank Season 13 Episode 10?
Snactiv and Black Sands Entertainment secured deals. Smart Tire and Candi did not receive funding.
What was the largest deal in Episode 10?
The largest deal in Episode 10 was $500,000 for 30% equity in Black Sands Entertainment.
Which company had the highest valuation in Episode 10?
Yes, Black Sands Entertainment continues operating and expanding its comic publishing brand.
Is Black Sands Entertainment still in business in 2026?
No, Pinole Blue did not secure a deal. The Sharks were concerned about scalability, brand positioning, and the need for heavy consumer education in a crowded performance nutrition market.
Who was the guest Shark in Season 13 Episode 10?
Kevin Hart appeared as the guest Shark.
How much total money was invested in Episode 10?
A total of $700,000 was invested across two companies during Shark Tank Season 13 Episode 10.
Did Smart Tire get a deal on Shark Tank Season 13 Episode 10?
No, Smart Tire did not secure a deal. The Sharks were concerned about the company’s $20 million valuation and the capital-intensive nature of manufacturing advanced airless tires.
Did Candi get a deal in Episode 10?
No, Candi did not receive funding. The Sharks raised concerns about competition from existing celebrity platforms and scalability challenges.
Which company gave up the most equity in Episode 10?
Black Sands Entertainment gave up 30% equity to Kevin Hart and Mark Cuban in exchange for $500,000.
What made the Snactiv deal unique?
Snactiv secured a deal with two Sharks — Kevin Hart and Lori Greiner — but had to double its equity offer from 10% to 20% to close the deal.
Which industries were represented in Episode 10?
Episode 10 featured businesses in:
Consumer convenience products
Advanced tire technology
Celebrity social networking
Comic publishing and media entertainment
Which companies from Shark Tank Season 13 Episode 10 are still in business?
As of 2026:
Snactiv remains active in ecommerce and Amazon sales.
Smart Tire continues developing its airless tire technology.
Black Sands Entertainment continues expanding its comic brand.
Candi has had limited public growth compared to competitors.
Is Snactiv still in business in 2026?
Yes, Smart Tire continues product development and has received industry recognition, including CES Innovation Awards for its METL tire technology.
Is Smart Tire still operating after Shark Tank?
Yes. Smart Tire continues developing its airless tire technology after Shark Tank and remains active in the advanced materials and bicycle tire market, though it did not receive investment from the Sharks.
Is Black Sands Entertainment still in business?
Yes, Black Sands Entertainment continues publishing comics and expanding its intellectual property portfolio.
What happened to Candi after Shark Tank?
Candi did not receive investment on the show and faces competition from established platforms in the celebrity engagement space.
Did all deals from Shark Tank Season 13 Episode 10 close after filming?
While Shark Tank deals are subject to due diligence, there is no public evidence suggesting the on-air deals for Snactiv or Black Sands Entertainment fell through.
Which Shark invested the most in Shark Tank S13E10?
Kevin Hart and Mark Cuban co-invested $500,000 in Black Sands Entertainment, making it the largest investment of the episode.
What was the biggest valuation in Shark Tank Season 13 Episode 10?
Smart Tire entered the Tank seeking $500,000 for 2.5% equity, implying a $20 million valuation — the highest valuation of the episode.
