Season 13 Episode 14

Shark Tank Season 13 Episode 14 aired on February 25, 2022, and featured four consumer brands spanning inclusive beauty, parenting innovation, ancient superfood nutrition, and sustainable baby products. The episode leaned heavily into mission-driven businesses, with strong discussions around margins, equity dilution, and brand storytelling.

Guest Shark  Emma Grede played a major role in two of the episode’s deals, reinforcing Season 13’s focus on culturally relevant and female-founded brands.

If you’re looking for a complete recap of Shark Tank Season 13 Episode 14 recap (S13E14), including the entrepreneurs, valuations, deals made with the Sharks, financial breakdowns, and post-show company updates, you’ll find everything below.

Looking for more from this season? Browse the complete Shark Tank Season 13 episode guide here. For a ranked breakdown of the strongest investments this season, explore the Best of Shark Tank Season 13 – Top Deals, Biggest Investments & Most Successful Companies.

About Shark Tank Season 13

Executive producer Mark Burnett and Sony Pictures TV are bringing another season of the business-themed reality show Shark Tank, where major investors, aka “sharks,” pitch business ideas from contestants. The show is based on the Japanese reality show “Dragon’s Den.”

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Shark Tank Season 13 Guest Sharks

Season 13 included several guest sharks alongside the main panel.

Notable guest sharks this season included:

• Emma Grede, CEO and co-founder of Good American and founding partner of Skims
• Kevin Hart (actor and comedian)
• Peter Jones (dragon on Dragons’ Den)
• Daniel Lubetzky, (founder and executive chairman of KIND Snacks )
• Nirav Tolia (co-founder of Nextdoor)

You are wise when you listen, especially to people with experience.

Lori Greiner

We listed below every entrepreneur and business who has appeared on Shark Tank Season 13 Episode 14. Many scammers claim they’ve received big investments from the Sharks or they have been on the show. They were not actually on Shark Tank if you don’t see a business on this list. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.

What Happened in Shark Tank S13E14?

Businesses Featured on Shark Tank Season 13 Episode 14

Here is the complete list of companies that appeared on Shark Tank Season 13 Episode 14:

• Range Beauty – – Inclusive makeup and skincare products – entered the Tank with a $5 million valuation, positioning itself as a clean beauty brand formulated specifically for melanin-rich and sensitive skin.
• Diaper Dust – Natural diaper deodorizing powder – pitched a patent-pending odor-control solution for parents, ultimately securing a deal while giving up significant equity.
• Pinole Blue – Blue corn-based superfood products – showcased an ancient Aztec endurance fuel rebranded for modern athletes but failed to secure an investment.
• Junobie – Reusable breast milk storage bags – introduced the first reusable silicone breastmilk storage pouch, securing backing from a beauty-focused Shark.

Episode Highlights

This episode delivered:

• 4 pitches
• 3 on-air deals
• $625,000 in total capital requested
• Strong equity compression across negotiations
• Heavy focus on female-founded brands
• Mission-driven storytelling

Season 13 Episode 14 (S13E14) balanced clean beauty, parenting utility products, and heritage-based food innovation.

Shark Tank S13E14 Episode Products Summary Table

The table below summarizes the companies featured in Shark Tank Season 13 Episode 14, including their original ask, whether they secured a deal, and the current business status of each brand.

Three of the four entrepreneurs secured investments in Shark Tank Season 13 Episode 14, with Emma Grede participating in two of the deals, highlighting the episode’s focus on mission-driven and female-founded businesses.

Episode Snapshot

Season: 13
Episode: 14
Air Date: February 25, 2022
Sharks: Mark Cuban, Lori Greiner, Kevin O’Leary, Barbara Corcoran
Guest Shark: Emma Grede
Total Pitches: 4
Deals Made: 3
Largest Deal: $150,000 (Range Beauty)

Episode Investment Totals & Financial Breakdown

Shark Tank Season 13 Episode 14 featured $625,000 in total capital requests, with $325,000 invested on air across three companies.

Financial Aggregation:

Total Requested: $625,000
Total Invested: $325,000
No-Deal Count: 1
Highest Equity Given: 40% (Diaper Dust)
Highest Valuation Asked: $5,000,000 (Range Beauty – $150K for 6%)
Lowest Valuation Asked: $187,500 (Diaper Dust – $75K for 40%)
Average Equity Asked: 16.5%
Average Equity Given (Deals Closed): 27.5%

Key Observations

• High valuation compression — Range Beauty entered at $5M valuation but ultimately accepted 20% equity for $150K, reducing implied valuation to $750K.
• Equity-heavy negotiation — Diaper Dust retained its 40% equity structure, reflecting early-stage risk.
• Mission-driven beauty wins — Range Beauty resonated strongly with Emma Grede and Lori Greiner due to inclusivity and clean ingredient positioning.
• Heritage food struggles — Pinole Blue’s educational-heavy pitch failed to overcome concerns around scaling and brand positioning.
• Sustainability angle works — Junobie’s reusable design fit clean-living trends and secured backing.

Shark Tank Air Date: 02/25/22 – Season 13 – Episode 14

Range Beauty – Inclusive makeup and skincare products

Entrepreneurs: Myisha Fantroy and Alicia Scott

Product Overview

Range Beauty is a startup beauty company that produces 21 shades natural products for women that are often overlooked by major cosmetic companies. Their skincare products are made to address issues faced by people of color. Their mission is to help people make conscious decisions when it comes to their beauty routine by providing them with natural products free from harsh chemicals and synthetic fragrances. Range Beauty also aims to create a positive impact on the environment by creating eco-friendly packaging for their products.

The brand focuses on:

• 21 shades designed for melanin-rich skin
• Clean, low-allergen formulas
• Eco-friendly packaging
• Affordable pricing

Range Beauty is a revolutionary new makeup line that caters to those looking for more diverse shades and fewer toxic ingredients. This cosmetic line was created to offer an affordable option for customers looking for high-quality, low-allergen makeup. Range Beauty stands out from other brands for its commitment to offering a wide range of colors for all skin tones and its use of natural, non-toxic ingredients.

From foundation and concealer to eyeshadows and lipsticks, this beauty brand offers an expansive selection of cosmetics tailored for people with sensitive skin or those who want to avoid harsh chemicals. With its unique approach, Range Beauty has quickly become a game-changer in the world of cosmetics – bringing together diversity, affordability, and safety in one convenient package.

The founders emphasized underrepresentation in mainstream beauty and positioned Range as both inclusive and safe for sensitive skin.

Despite initial valuation pushback, Emma Grede’s experience in inclusive fashion brands (Good American, Skims) helped secure the deal.

Post-Deal Valuation: ~$750,000 (major compression from original ask)

2026 Update: Range Beauty continues online expansion and selective retail distribution.

Where to Buy Range Beauty

Interested in more Shark Tank kitchen products? Explore Lori Greiner’s kitchen investments to see other cooking and home deals she’s backed.

Diaper Dust

Entrepreneurs: Regina Crisci

Product Overview

Diaper Dust is a revolutionary way to tackle stinky diapers, as seen on the hit show Shark Tank. It is a patent-pending method that can be applied to any diaper, providing parents with an easier, more effective solution for their baby’s smelly messes. Using natural ingredients like baking soda and essential oils, Diaper Dust creates an airtight seal in the diaper, preventing bacteria from spreading odors. This means no more embarrassing moments when you’re changing your baby in public!

Key Features:

• Activated charcoal formula
• No harsh fragrances
• Cloth and disposable compatible
• Travel-friendly

This unique powder can be used without a pail or plastic bags, making it easy to use at home or on the go. It also provides a portable solution so parents can easily freshen up their babies’ diapers while traveling. With an unscented formula that deodorizes without strong fragrances, Diaper Dust helps ensure parents never have to worry about diaper smells again.

Diaper Dust is the perfect solution for parents who are looking for an easy, natural way to keep their babies’ diapers smelling fresh. Featuring activated charcoal that absorbs odors and eliminates bacteria in both cloth and disposable diapers, this powder is a must-have for any parent’s diaper bag.

The application process itself is also incredibly simple: sprinkle some of the powder into the diaper before placing it on your baby. Not only will this keep nasty smells at bay, but it can also help reduce rashes and skin irritations caused by prolonged exposure to wetness.

The equity remained unchanged at 40%, signaling a very early-stage valuation of ~$187,500.

Mark Cuban invested based on practicality and clear consumer need.

2026 Update: Diaper Dust remains an active ecommerce product targeting new parents.

Where to Buy Diaper Dust

Interested in more Shark Tank kitchen products? Explore Mark Cuban’s largest food and restaurant investments.

Pinole Blue – Foods made with blue corn

Entrepreneurs: Kate Kung-McIntyre, Eddie Sandoval, and Kyle Offut

Product Overview

Pinole Blue is an all-natural, organic blue corn drink mix that provides an energy boost and endurance fuel. It contains complex carbohydrates, rich antioxidants, and a variety of sports nutrients to keep you going throughout the day. Pinole Blue is the perfect choice for athletes looking for a natural performance enhancer or those just needing a refreshing pick me up.

This special blend not only helps to provide energy but also contains many vitamins and minerals like potassium, calcium, magnesium and Vitamin A & E which aid in muscle recovery and prevent fatigue during exercise. Pinole Blue can be added to smoothies, juices or just water for a delicious taste that will help keep your body fueled throughout the entire day. Whether you are looking to improve your performance during workouts or just need some extra energy during the day – Pinole Blue has got you covered!

Benefits Highlighted:

• Complex carbohydrates
• Slow energy release
• Rich in antioxidants
• Natural performance nutrition

Pinole is an ancient superfood created by the Aztecs to fuel their warriors. It was made from roasted ground white or yellow corn and has been a staple in Mexican cuisine since pre-colonial times. Known for its high energy content, Pinole is a nutritious and filling grain-based snack that can be consumed in many forms. It typically consists of blue corn, which provides an array of essential vitamins and minerals, including calcium, phosphorus, magnesium, iron, zinc, vitamin E, and B-complex vitamins such as thiamin, riboflavin, niacin, and folates.

Additionally, it contains fiber to aid digestion and proteins necessary for muscle growth. The combination of these nutrients makes it perfect for athletes looking for a natural way to boost their performance without relying on artificial supplements or stimulants

Carbohydrates are essential for endurance athletes, providing fuel throughout an event. Pinole Blue, a complex carb, breaks down slowly over a longer period and can provide athletes with energy for extended periods of activity. Research has shown that consuming carbs during endurance activities improves performance and reduces fatigue due to their slow release of energy.

When compared to simple carbohydrates like glucose, which provide an immediate boost in energy but can cause fatigue shortly after, Pinole Blue stands out as a superior fuel source for endurance athletes. It is made up of pinole flour and blue corn masa harina, which offer sustained energy without sugar spikes or crashes commonly found in other carb sources. In addition to providing a steady supply of fuel, Pinole Blue is rich in dietary fiber and protein, allowing it to be digested slowly by the body and giving athletes an advantagein long-distance events.

However, the Sharks raised concerns about:

• Consumer education challenges
• Brand clarity
• Scalability in a crowded performance nutrition market

Despite the strong heritage story, Pinole Blue left without a deal.

Where to Buy Pinole Blue

Junobie – Breast Milk Storage Bags

Entrepreneurs: Nikeytha “Nickey” Ramsey

Product Overview

For new and expecting mothers, a quality storage bag is an essential item for storing breastmilk. Junobie bags are designed to be the best reusable, food-grade silicone pouches, providing a safe and convenient way to store, freeze, and thaw their breastmilk. Recently featured on ABC’s Shark Tank, this innovative product was created by Ann Marie Lawrence, who wanted a better way than traditional plastic bags for nursing moms to store their milk.

Junobie bags are made of flexible yet durable silicone material with an adjustable drawstring closure at the top so they can hold up to 6 ounces of liquid safely without spilling or leaking. The space-saving design allows them to stack neatly in the freezer or fridge, so you’ll never have too much clutter in your kitchen.

Junobie introduced the first reusable silicone breast milk storage bag, offering:

• Leakproof zipper seal
• Microwave sterilization
• Freezer-safe stacking
• Sustainable alternative to disposable plastic

The Junobie Bag is the first reusable breastmilk storage bag. This revolutionary product is unlike any breast milk bag on the market! The promise of this unique patent-pending invention is convenience and sustainability for every nursing mom. It’s designed with innovative features that make it stand out from similar products, such as its leakproof zipper seal, microwave sterilization capability, and portion-control side measurements.

Emma Grede increased equity to 22.5%, reducing valuation from $1M to ~$444K.

The sustainability narrative and premium baby niche aligned well with modern parenting trends.

2026 Update: Junobie continues expanding through DTC and Amazon channels.

Where to Buy Junobie

Watch full episodes of shark tank online with Amazon Video

Industry Breakdown – Shark Tank S13E14

Beauty & Skincare: 1
Parenting Products: 2
Food & Beverage: 1

Compared to other Season 13 episodes, Episode 14 leaned toward:

• Female-led brands
• Clean ingredient narratives
• Sustainable parenting solutions
• Moderate-to-high equity concessions

Did the Deals Close After Filming?

As with all Shark Tank deals, agreements are subject to due diligence.

As of 2026:

• Range Beauty appears to have maintained brand growth.
• Diaper Dust remains active in ecommerce channels.
• Junobie continues product development.
• Pinole Blue did not secure Shark backing.

No public evidence suggests on-air deals fell through.

Best Deal of the Episode

Range Beauty stands out due to:

• Strong brand differentiation
• Inclusive market positioning
• Multi-Shark backing
• Clean beauty growth sector

However, Junobie showed strong sustainability potential long-term.

🦈 Shark Strategy Patterns in This S13E14 Episode

• Emma Grede leaned heavily into inclusive and culturally relevant beauty brands, backing both Range Beauty and Junobie.
• Lori Greiner gravitated toward scalable retail-ready consumer goods, co-investing in Range Beauty.
• Mark Cuban focused on practical, everyday parenting solutions, securing Diaper Dust despite its heavy equity structure.
• Kevin O’Leary remained valuation-conscious, declining to move forward on Pinole Blue due to scalability concerns.
• Barbara Corcoran stayed cautious, particularly around early-stage consumer brands without strong proof of traction.
• Episode 14 demonstrated that mission-driven storytelling resonates strongly — but only when paired with credible growth potential and margin clarity.

Why Shark Tank Season 13 Episode 14 Stands Out

This episode is notable because it featured:

• A $5 million valuation pitch (Range Beauty)
• Significant valuation compression during negotiation
• A rare 40% equity deal (Diaper Dust)
• A culturally inspired beauty brand securing two Sharks
• An ancient superfood concept walking away without funding

Season 13 Episode 14 showed that strong brand identity and social mission can open doors — but disciplined valuation still controls the outcome.

Final Thoughts on Shark Tank Season 13 Episode 14 (S13E14)

Shark Tank Season 13 Episode 14 reinforced a powerful lesson:

Mission must be supported by margins — and valuation must match traction.

While three companies secured deals, each came with trade-offs — higher equity, compressed valuations, or strategic co-investments. Meanwhile, a heritage-driven superfood brand failed to convince the Sharks despite its compelling backstory.

The episode proved once again that in the Tank, storytelling opens the conversation — but numbers close the deal.

Don’t Miss Related Shark Tank Episodes:

• Shark Tank Season 13 Episode 13 Recap
• Shark Tank Season 13 Episode 15 Recap
• Full Shark Tank Season 13 Guide

Frequently Asked Questions About Shark Tank Season 13 Episode 14