Shark Tank Season 13 Episode 23 aired on May 13, 2022, and featured four consumer brands spanning men’s cosmetics, water sports apparel, pet hydration products, and outdoor recreation accessories. The episode leaned into modern lifestyle brands with strong ecommerce traction and clear niche positioning.
The episode featured a notable investment in the rapidly growing men’s grooming category.
If you’re looking for a complete recap of Shark Tank Season 13 Episode 23 (S13E23), including valuations, deals made, financial breakdowns, and post-show updates, you’ll find everything below.
Looking for more from this season? Browse the complete Shark Tank Season 13 episode guide here. For a ranked breakdown of the strongest investments this season, explore the Best of Shark Tank Season 13 – Top Deals, Biggest Investments & Most Successful Companies.
About Shark Tank Season 13
Executive producer Mark Burnett and Sony Pictures Television brought another season of the business-themed reality show Shark Tank, where aspiring entrepreneurs pitch their businesses to a panel of high-net-worth investors known as the “Sharks.”
The format is based on the Japanese show Dragon’s Den, and over the years Shark Tank has launched hundreds of consumer brands into retail, ecommerce, and national distribution.
Browse all episodes from Shark Tank Season 13 below.
Each recap includes the entrepreneurs, deals made, and 2026 business updates.
Shark Tank Season 13 Episodes
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Season 13 continued the show’s trend of featuring:
• Mission-driven brands
• Direct-to-consumer ecommerce models
• Pandemic-era business pivots
• Inclusive and sustainability-focused innovations
Shark Tank Season 13 Guest Sharks
Season 13 included several guest sharks alongside the main panel.
Notable guest sharks this season included:
- Emma Grede, CEO and co-founder of Good American and founding partner of Skims
- Kevin Hart (actor and comedian)
- Peter Jones (dragon on Dragons’ Den)
- Daniel Lubetzky, (founder and executive chairman of KIND Snacks )
- Nirav Tolia (co-founder of Nextdoor)
The main Sharks appearing during Shark Tank Season 13 Episode 23 included:
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Lori Greiner
We listed below every entrepreneur and business who has appeared on Shark Tank Season 13 Episode 23. Many scammers claim they’ve received big investments from the Sharks or they have been on the show. They were not actually on Shark Tank if you don’t see a business on this list. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.
What Happened in Shark Tank S13E23?
Businesses Featured on Shark Tank Season 13 Episode 23
Here is the complete list of companies that appeared on Shark Tank Season 13 Episode 23:
- Stryx – Men’s cosmetics and skincare brand focused on subtle grooming products.
- Driftline – Board shorts lined with wetsuit-style neoprene material.
- Springer – Portable dog water bottle with leak-proof design.
- Chill-N-Reel – Fishing line reel built into a beverage can cooler.
Shark Tank S13E23 Episode Products Summary Table
The table below summarizes the companies featured in Shark Tank Season 13 Episode 23, including their original funding asks, the deals made with the Sharks, and the current status of each business as of 2026.
| Company | Industry | Ask | Deal | Shark(s) | 2026 Status |
|---|---|---|---|---|---|
| Stryx | Men’s Grooming / Cosmetics | $600K for 5% | $600K for 10% | Robert Herjavec | Active DTC brand |
| Driftline | Water Sports Apparel | $100K for 10% | No Deal | — | Active niche brand |
| Springer | Pet Products | $400K for 6% | $400K for 10% (equity structured as preferred stock) | Lori Greiner | Expanding retail |
| Chill-N-Reel | Outdoor Recreation | $300K for 10% | No Deal | — | Limited traction |
Two of the four entrepreneurs secured investments in Shark Tank Season 13 Episode 23, with deals from Robert Herjavec and Lori Greiner. This episode featured a mix of lifestyle brands, pet products, and outdoor innovations — a common theme in later Season 13 episodes.
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Episode Snapshot
Season: 13
Episode: 23
Air Date: May 13, 2022
Sharks: Mark Cuban, Lori Greiner, Kevin O’Leary, Barbara Corcoran, Robert Herjavec
Total Pitches: 4
Deals Made: 2
No-Deal Count: 2
Largest Deal: $600,000 (Stryx)
Most Structured Deal: Springer (preferred equity)
Episode Investment Totals & Financial Breakdown
Shark Tank Season 13 Episode 23 featured $1.4 million in total capital requested, with $1 million invested across two companies.
Financial Aggregation
Total Capital Requested: $1.4M
Total Capital Invested: $1M
Highest Equity Given: 10%
Highest Valuation Asked: $12M (Stryx – $600K for 5%)
Lowest Valuation Asked: $1M (Driftline – $100K for 10%)
Average Equity Asked: 7.75%
Average Equity Given (Deals Closed): 10%
Key Observations
- Men’s grooming momentum — Stryx capitalized on a growing male cosmetics trend.
- Pet category resilience — Springer secured preferred stock structure, signaling confidence in recurring demand.
- Niche innovation risk — Driftline and Chill-N-Reel faced market size and scalability concerns.
- Higher-ticket valuations tested — Stryx entered with a $12M valuation, forcing significant negotiation.
Shark Tank Air Date: 05/13/22 – Season 13 – Episode 23
Stryx – Cosmetics and skincare for men
| ASKED FOR | GOT | SHARK |
| $600,000 for 5% | $600,000 for 10% | Robert Herjavec |
Entrepreneurs: Devir Kahan and Jon Shanahan
Product Overview
Stryx is a revolutionary new line of cosmetics and skincare for men. Developed by experts in the beauty industry, Stryx aims to provide men with products designed to meet their needs. Whether you’re looking for an eye cream or a face scrub, Stryx has something for everyone.
Stryx offers a wide range of products specifically designed for men’s skin. From moisturizers and cleansers to exfoliators and serums, each one is created with natural ingredients that are gentle on your skin while still providing the benefits you’re looking for. Not only do their products nourish your skin, but they also protect it from the elements and keep it looking its best all day long.
Products Offered
Stryx’s product lineup includes:
- Concealer tools for blemishes and dark circles
- Tinted moisturizer
- Eye cream
- Acne spot treatment
- Moisturizers and cleansers
- Styling gels and grooming products
The brand emphasizes:
- Minimalist packaging
- Subtle application
- Skin-tone matching
- Everyday usability
Stryx is a revolutionary new skincare and cosmetics line specifically designed for men. Founded by a New York-based startup, Shanahan launched with Devir Kahan, Stryx in 2017. Stryx has taken the beauty industry by storm with its specialized products that cater to men’s everyday grooming needs. The mission of Stryx is to provide quality products for all skin types and to help men better understand their grooming needs.
The range of products offered by Stryx includes facial washes, face creams, acne treatments, eye creams, and moisturizers, as well as anti-aging formulas tailored specifically for male skin. Additionally, the brand offers a wide variety of styling gels and other hair-care products specifically designed for men.
Shark Tank Deal Analysis
Stryx entered the Tank valuing the company at $12 million ($600K for 5%). After negotiations, Robert Herjavec doubled the equity to 10%, cutting the valuation to $6 million.
Why Robert Invested:
- Strong branding
- Expanding male grooming market
- High repeat purchase potential
- DTC scalability
Stryx stood out due to category expansion — men’s cosmetics remains underpenetrated compared to women’s beauty.
2026 Update: As of 2026, Stryx remains active in the men’s grooming market, continuing to sell direct-to-consumer online while expanding its product lineup and brand positioning within the growing male cosmetics segment.
Where to Buy Stryx
Want to see more of Robert Herjavec’s Shark Tank investments? Browse his full Shark Tank portfolio.
Driftline – Board shorts lined with wetsuit material
| ASKED FOR | GOT | SHARK |
| $100,000 for 10% | NO DEAL | NO SHARK |
Entrepreneurs: Wes Horbatuck and Greg Orfe
Product Overview
Driftline is the new brand of board shorts lined with wetsuit material. This revolutionary design allows surfers to remain comfortable in and out of the water, even after long hours paddling and surfing. Its inner lining has been carefully crafted from a neoprene-like material that provides warmth, buoyancy, and flexibility for enhanced mobility in the ocean. It also helps keep you warm as you transition back onto land afterwards.
The hybrid design targets:
- Surfers
- Paddleboarders
- Watersports enthusiasts
- Cold-water athletes
Product Differentiation
Driftline shorts offer:
- Integrated neoprene lining
- Thermal retention
- Buoyancy support
- Stretch mobility
- Durable construction
- Secure storage pockets
This eliminates the need for separate wetsuits in moderate conditions.
Driftline surf trunks are the perfect board shorts for watersports enthusiasts. With a built-in 0.5mm neoprene liner, these shorts deliver maximum performance across all but water activities. The lightweight material also offers superior comfort and flexibility while maintaining coverage and warmth in colder temperatures. Not only do Driftline board shorts offer superior comfort and protection, they also come in an array of stylish colors, ensuring you look your best while enjoying all the aquatic adventures life has to offer.
Constructed with high-performance materials to withstand rugged conditions, Driftline board shorts are durable enough to last season after season. Featuring a drawstring waistband for maximum adjustability and ease of use, as well as secure pockets for storing small items like keys or wallets, these shorts make sure you have everything you need for your day out on the water.
The unique blend of materials used by Driftline not only enhances comfort but also keeps you looking stylish while on the beach or at the poolside. With its wide range of sizes available, there’s a perfect fit for anyone who wants to stay comfortable while staying active in the water.
Why No Deal?
Despite strong product innovation, the Sharks expressed concerns about:
- Niche market size
- Customer acquisition cost
- Competitive surf apparel space
While the product solved a clear pain point, scalability and brand moat were questioned.
2026 Update: As of 2026, Driftline continues operating as a niche watersports apparel brand, primarily serving surfers and paddleboarders through ecommerce rather than large-scale retail expansion.
Where to Buy Driftline
Springer – Dog Water Bottle
| ASKED FOR | GOT | SHARK |
| $400,000 for 6% | $400,000 for 10% equity and preferred stock | Lori Greiner |
Entrepreneurs: Griffin Ross and Shannon Ross
Product Overview
A water bottle is the perfect way to keep your pet hydrated while on the go. Recently seen on the hit TV show Shark Tank, this patented water bottle features a leak-proof seal to prevent messes or spills. The portable design makes it easy to carry around and fit into backpacks when out and about. It’s also a safe choice for your furry friend.
Springer is one of the most popular pet products on the market. It’s a lightweight, portable water bottle designed to keep your pup hydrated wherever you go. The Springer Dog Water Bottle has a simple, ergonomic design that makes it easy for owners to carry and dispense water for their dogs. Plus, it’s made with durable stainless steel and BPA-free plastic so you know it will last.
The product allows:
- One-handed operation
- Spill-free dispensing
- Portable hydration
- Clean refilling
Key Features
- BPA-free materials
- Stainless steel options
- Leak-proof seal
- Multiple size capacities
- Ergonomic grip
The design eliminates the need for collapsible bowls or messy pouring.
The convenient drinking nozzle is designed to prevent spills, allowing your pup to drink from any angle. With one press of the button at the top of the bottle, you can fill your dog’s bowl with a specific amount of water – no need for messy pours! And when you’re done using it, rinse off the lid and place it in its carrying case.
The Springer company offers different water bottle capacities to ensure you have the right one for your dog and that it can be easily refilled at home or away, should you need to. Its unique one-handed, flip-open lid allows you to refill quickly and easily without any contact with the contents, helping keep your hands clean during use.
Shark Tank Deal Breakdown
Springer entered at a valuation of roughly $6.67 million. Lori Greiner negotiated for 10% equity plus preferred stock, effectively doubling the equity stake.
Why Lori Invested:
- Strong pet industry growth
- Repeat purchase potential
- Retail readiness
- Clear utility product
Pet products continue to perform well in the Tank due to emotional buying behavior and strong margins.
2026 Update: As of 2026, Springer remains a strong player in the portable pet hydration category, with ongoing ecommerce sales and retail distribution across major online marketplaces.
Where to Buy Springer
Interested in more Shark Tank kitchen products? Explore Lori Greiner’s kitchen investments to see other cooking and home deals she’s backed.
Chill-N-Reel
| ASKED FOR | GOT | SHARK |
| $300,000 for 10% | NO DEAL | NO SHARK |
Entrepreneurs: Chris Diede, Jake Rutledge, and Chase Terrell
Product Overview
Chill-N-Reel has revolutionized the way we fish with its innovative fishing can cooler and hand line reel attachment. This hard shell drink holder is designed to fit any standard insulator sleeve or coozie, making it ideal for a day of fishing fun. It features a unique design that lets you store your drinks and snacks in the same container as your equipment, so you won’t have to carry extra bags on your travels.
The convenient size makes it perfect for camping trips or hiking excursions, while the adjustable line tension feature ensures a smooth casting experience. The bait tray prevents tangles and keeps baits organized, while the built-in rod holders keep your rods secure during breaks in action.
Product Highlights
- Fits standard cans
- Built-in fishing reel
- Adjustable line tension
- Bait storage tray
- Compact, portable design
The concept blends novelty with outdoor functionality.
Chill-N-Reel is a unique outdoor activity that’s taking the nation by storm. It combines the best of both worlds with the thrill of fishing and the relaxed atmosphere of camping. Whether you’re looking for a quick getaway from your daily life or an adventure full of new experiences, Chill-N-Reel is perfect for all types of people.
This one-of-a-kind outing allows you to relax while still having fun. You can experience nature in its purest form while also enjoying some quality time with friends and family. Fishing doesn’t have to be a solo activity anymore—now you can share it with loved ones and create memories that will last a lifetime! With Chill-N-Reel, everyone is bound to have an amazing time, no matter their skill level.
Why No Deal?
Although entertaining and unique, Sharks questioned:
- Long-term demand
- Product defensibility
- Repeat purchase potential
- Market size
Novelty outdoor products can generate initial buzz but often struggle with sustained retail growth.
2026 Update: As of 2026, Chill-N-Reel maintains limited public visibility and appears to operate primarily through direct online sales without significant national retail expansion.
Where to Buy Chill-N-Reel
More from Shark Tank
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Watch full episodes of shark tank online with Amazon Video
Industry Breakdown – Episode 23
Men’s Grooming & Cosmetics: 1
Water Sports Apparel: 1
Pet Products: 1
Outdoor Recreation Accessories: 1
Compared to other Season 13 episodes, Episode 23 leaned toward:
• Direct-to-consumer lifestyle brands
• High-margin grooming products
• Practical pet utility solutions
• Niche outdoor innovation
• Valuation compression on premium brands
Did the Deals Close After Filming?
As with all Shark Tank deals, agreements are subject to due diligence.
As of 2026:
• Stryx remains active in the men’s grooming market.
• Springer continues ecommerce and retail sales in the pet category.
• Driftline operates as a niche water sports apparel brand.
• Chill-N-Reel maintains limited visibility compared to funded brands.
No public evidence suggests the on-air deals for Stryx or Springer fell through.
Best Deal of the Episode
Stryx stands out due to:
• Large and growing men’s grooming market
• Strong repeat purchase potential
• Clean DTC branding model
• Significant valuation reset that improved investor positioning
However, Springer also demonstrated strong long-term durability due to:
• Pet category resilience
• Retail readiness
• Functional everyday utility
• Preferred stock structure providing investor protection
🦈 Shark Strategy Patterns in This S13E23 Episode
Robert Herjavec leaned into scalable DTC brands, backing Stryx in the growing men’s grooming market.
Lori Greiner favored functional consumer products with strong retail potential, investing in Springer.
Kevin O’Leary remained disciplined on valuation and margin defensibility.
Mark Cuban showed skepticism toward niche outdoor novelty products.
Episode 23 reinforced that brand strength and repeat purchase behavior drive Shark confidence.
Why Shark Tank Season 13 Episode 23 Stands Out
This episode is notable because it featured:
- A $12 million valuation pitch (Stryx)
- Significant valuation compression during negotiation
- Two structured equity resets in premium DTC brands
- A preferred stock deal in the pet category (Springer)
- Two niche outdoor concepts walking away without funding
Season 13 Episode 23 showed that strong branding and category growth can attract Shark interest — but valuation discipline ultimately determines who gets funded.
Final Thoughts on Shark Tank Season 13 Episode 23
Season 13 Episode 23 highlighted a familiar Shark Tank lesson:
Strong branding opens doors — but valuation discipline closes deals.
Two companies secured meaningful investments, while two niche innovators struggled to prove long-term scalability. The episode reinforced that premium DTC brands can succeed — but only when founders are willing to adjust equity expectations.
Don’t Miss Related Shark Tank Episodes:
• Shark Tank Season 13 Episode 22 Recap
• Shark Tank Season 13 Episode 24 Recap
• Full Shark Tank Season 13 Guide
Frequently Asked Questions About Shark Tank Season 13 Episode 23
What companies appeared on Shark Tank Season 13 Episode 23 S13E23?
Stryx, Driftline, Springer, and Chill-N-Reel appeared on Episode 23.
Who got a deal in Shark Tank Season 13 Episode 23?
Stryx and Springer secured investment deals. Driftline and Chill-N-Reel did not receive funding.
What was the largest deal in S13E23?
The largest deal was $600,000 for 10% equity in Stryx, secured by Robert Herjavec.
How much total money was invested in Shark Tank S13E23?
A total of $1,000,000 was invested across two companies during Shark Tank Season 13 Episode 23.
$600,000 invested in Stryx
$400,000 invested in Springer
Did Driftline get a deal on Shark Tank S13E23?
No, Driftline did not secure a deal. While the Sharks appreciated the product innovation, they expressed concerns about niche market size and scalability.
Did Chill-N-Reel get a deal?
No, Chill-N-Reel did not receive an investment. The Sharks questioned long-term demand and repeat purchase potential.
Who was the guest Shark in Season 13 Episode 23?
There was no guest Shark in Episode 23. The panel included Mark Cuban, Lori Greiner, Kevin O’Leary, Barbara Corcoran, and Robert Herjavec.
Which company gave up the most equity in Shark Tank S13E23?
Stryx gave up 10% equity to Robert Herjavec, while Springer also gave up 10% equity (plus preferred stock) to Lori Greiner. Both represented equal highest equity stakes among funded companies.
What industries were represented in S13E23?
Episode 23 featured businesses in:
Men’s cosmetics and skincare
Watersports apparel
Pet hydration products
Outdoor novelty fishing gear
Is Stryx still in business in 2026?
Yes, Stryx continues selling men’s skincare and cosmetic products online and through major marketplaces.
When did Shark Tank Season 13 Episode 23 air?
Shark Tank Season 13 Episode 23 aired on May 13, 2022.
Is Springer still available for purchase?
Yes, Springer dog water bottles remain available through its official website and online retailers such as Amazon.
Are the companies from Episode 23 still in business in 2026?
As of 2026, Stryx and Springer continue operating through ecommerce and retail channels. Driftline and Chill-N-Reel maintain more niche or limited visibility.
What happened to Driftline after Shark Tank?
Driftline did not secure investment but continued marketing its wetsuit-lined board shorts to watersports enthusiasts. Growth appears more niche-focused rather than mass retail.
What happened to Chill-N-Reel after Shark Tank?
Chill-N-Reel did not secure a deal on air. While the product gained exposure from the show, it did not achieve large-scale retail expansion comparable to funded brands.
Did the deals from Shark Tank Season 13 Episode 23 close after filming?
While Shark Tank deals are subject to due diligence, there is no public evidence that the on-air deals for Stryx or Springer fell through.
What was the highest valuation in Shark Tank Season 13 Episode 23?
Stryx entered the Tank with a $12 million valuation, asking $600,000 for 5% equity — the highest valuation of the episode.
