Season 13 Episode 4

Shark Tank Season 13 Episode 4 (S13E04) aired on October 29, 2021, and featured four diverse businesses spanning custom sports technology, niche dating apps, child-focused hygiene innovation, and culturally inspired skincare. The episode delivered three strong investment deals and one of the most aggressive counteroffers of the season.

Guest Shark Nirav Tolia, co-founder of Nextdoor, joined the panel and played a key role in two of the episode’s investments.
If you’re looking for a full recap of Shark Tank Season 13 Episode 4, including valuations, deals made, entrepreneurs involved, and 2026 updates, you’ll find everything below.

Looking for more from this season? Browse the complete Shark Tank Season 13 episode guide here. For a ranked breakdown of the strongest investments this season, explore the Best of Shark Tank Season 13 – Top Deals, Biggest Investments & Most Successful Companies.

About Shark Tank Season 13

Executive producer Mark Burnett and Sony Pictures TV are bringing another season of the business-themed reality show Shark Tank, where major investors, aka “sharks,” pitch business ideas from contestants. The show is based on the Japanese reality show “Dragon’s Den.”

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Shark Tank Season 13 Episode 4 Guest Sharks

Season 13 included several guest sharks alongside the main panel.

Notable guest sharks this season included:

• Emma Grede, CEO and co-founder of Good American and founding partner of Skims
• Kevin Hart (actor and comedian)
• Peter Jones (dragon on Dragons’ Den)
• Daniel Lubetzky, (founder and executive chairman of KIND Snacks )
• Nirav Tolia (co-founder of Nextdoor)

The main Sharks appearing during Shark Tank Season 13 Episode 4 included:

• Mark Cuban
• Lori Greiner
• Robert Herjavec
• Kevin O’Leary
• Barbara Corcoran

You just got to stay focused and believe in yourself and trust your own ability and judgment.

Mark Cuban

We listed below every entrepreneur and business who has appeared on Shark Tank Season 13 Episode 4. Many scammers claim they’ve received big investments from the Sharks or they have been on the show. They were not actually on Shark Tank if you don’t see a business on this list. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.

What Happened in Shark Tank Season 13 Episode 4?

Businesses Featured on Shark Tank S13E4

Here is the complete list of companies that appeared on Shark Tank Season 13 Episode 4:

• TheMagic5 – Custom Swim Goggles – introduced a tech-driven swim goggle brand using facial scanning and proprietary fitting technology, entering the Tank with one of the highest valuations of the season and securing a million-dollar deal.
• Tabby – Cat person’s dating app – pitched a niche dating platform designed specifically for cat enthusiasts, leveraging subscription revenue potential but giving up higher equity to close the deal.
• SoaPen – Hand Soap for Kids – presented a child-friendly hygiene innovation that gamifies handwashing, securing investment with a royalty-structured agreement.
• 54 Thrones – African Skincare – showcased a culturally inspired clean beauty brand sourcing ingredients directly from African communities, winning over two Sharks with strong storytelling and retail potential.

Episode Highlights

This episode delivered:

• 4 pitches
• 4 on-air deals
• $1,150,000 in total capital requested
• $1,650,000 invested on air
• A $20 million valuation pitch (TheMagic5)
• A royalty-based deal structure (SoaPen)

Shark Tank Season 13 Episode 4 leaned heavily toward tech-enabled personalization, niche digital platforms, and culturally driven consumer brands.

Compared to many Season 13 episodes, Episode 4 featured:

• Higher-than-average valuations
• Strong investor competition
• Structured deal creativity
• Premium product positioning

Season 13 Episode 4 Products Summary Table

The table below provides a quick overview of the companies that appeared in Shark Tank Season 13 Episode 4. It highlights each business’s industry, original funding request, whether a deal was secured in the Tank, the Sharks involved, and the company’s current operating status as of 2026.

This episode featured a mix of technology-driven sports equipment, niche digital platforms, innovative hygiene products for children, and culturally inspired skincare brands. Entrepreneurs entered the Tank with ambitious valuations, leading to negotiations focused on scalability, product differentiation, and long-term brand potential.

All four companies appearing in Shark Tank Season 13 Episode 4 successfully secured investment offers from the Sharks.

TheMagic5 closed the largest deal of the episode when Robert Herjavec agreed to invest $1 million for 6.5% equity, recognizing the company’s proprietary facial-scanning technology used to produce custom-fit swim goggles.

Tabby, a niche dating platform designed specifically for cat lovers, secured $300,000 for 30% equity from Kevin O’Leary, who saw potential in the app’s subscription-based revenue model.

SoaPen, a playful hand-washing soap pen designed to encourage children to develop better hygiene habits, secured $100,000 for 10% equity from Nirav Tolia, along with a royalty structure designed to accelerate investor returns.

Finally, 54 Thrones, a clean beauty brand sourcing traditional ingredients from across Africa, secured $250,000 for 17.5% equity from Nirav Tolia and Kevin O’Leary after impressing the Sharks with its storytelling, sourcing partnerships, and premium product positioning.

Overall, Episode 4 demonstrated the Sharks’ willingness to invest in brands that combine strong storytelling, clear market positioning, and scalable consumer demand.

Shark Tank S13E4 Snapshot

• Season: 13
• Episode: 4
• Air Date: October 29, 2021
• Sharks: Mark Cuban, Lori Greiner, Kevin O’Leary, Barbara Corcoran, Robert Herjavec
• Guest Shark: Nirav Tolia
• Total Pitches: 4
• Deals Made: 4 (All four companies received Shark investment offers.)

Episode Investment Totals & Financial Breakdown

Shark Tank Season 13 Episode 4 featured $1,150.000 million in capital requests, with $1,650,000 invested across three companies.

Financial Aggregation:

• Total Requested: $1,150,000
• Total Invested: $1,650,000
• No-Deal Count: 0
• Highest Equity Given: 30% (Tabby)
• Highest Valuation Asked: $20 million (TheMagic5 – $500K for 2.5%)
• Lowest Valuation Asked: $1 million (Tabby – $300K for 20%)
• Average Equity Asked: ~10%
• Average Equity Given: 16%

Key Observations:

• Valuation compression — Every deal involved equity increases beyond the original ask.
• Tech-enabled personalization wins — TheMagic5’s proprietary facial scanning technology justified a premium deal.
• Niche dating strategy — Tabby capitalized on the emotional loyalty of cat owners.
• Mission-driven hygiene — SoaPen tackled global health awareness.
• Culturally rooted premium beauty — 54 Thrones leveraged heritage storytelling and clean beauty demand.

Shark Tank Air Date: 10/29/21 – Season 13 – Episode 4

TheMagic5 – Custom Swim Goggles

Entrepreneurs: Rasmus Barfred and Henrik Nørskov

Product Overview

TheMagic5 custom swim goggles are the perfect equipment for any water-sport enthusiast. With their state-of-the-art design and exceptional customer service, TheMagic5 delivers a comfortable, secure fit every time.

TheMagic5 Custom Swim Goggles is the exclusive brand of swimming goggles that customizes the sharpness and clarity of your vision, enabling a safer, better swimming experience. Shark Tank Season 13 Episode 4 brings THEMAGIC5 goggles, making them the most popular choice of swimmers of all ages.

Their goggles are made from only first-rate materials and feature Optimal Fitting Technology (OFT), which fits your diverse facial features. They come in different colors, so you can find one you like for your swimming needs.

These revolutionary high-performance goggles allow swimmers to customize everything from lens color to strap style, ensuring that they have a truly personalized experience while in the pool. These goggles also feature extremely comfortable straps with a quick-release system, allowing users to adjust the tightness and get back in the game quickly. Additionally, TheMagic5 comes with an anti-fog coating and UV protection, guaranteed to keep your vision clear no matter what activity you’re doing in the water.

TheMagic5 is dedicated to providing its customers with top-of-the-line products at competitive prices so that everyone can enjoy swimming safely and comfortably.

Why the $20 Million Valuation?

At $500K for 2.5%, TheMagic5 entered with a $20 million valuation — one of the highest early-stage valuations of the season.

Their pitch emphasized:

• Patented customization process
• Direct-to-consumer ecommerce
• Competitive swimming niche
• Strong growth trajectory

Robert Herjavec doubled the investment amount to $1 million but took 6.5% equity, reducing the valuation while signaling confidence.

Business Strengths

• High average order value
• International customer base
• Technology moat
• Strong gross margins

2026 Update: TheMagic5 continues expanding into triathlon and open-water swimming markets.

Where to Buy TheMagic5

Want to see more of Robert Herjavec’s wellness investments? Browse his full Shark Tank portfolio.

Tabby – Cat Lover’s Dating App

Entrepreneurs: Sterling Davis, Leigh D’angelo, And Nathan Kehn

Product Overview

Tabby is a revolutionary dating app that connects cat lovers. It’s the perfect platform for those looking to find someone who shares their love of cats and can appreciate all the wonderful things that come along with it

The founders previously launched Dig, a dating app for dog lovers, before expanding into the cat-focused dating platform Tabby. To everyone’s surprise, they landed a deal with Kevin O’Leary for $300,000 for 30 shared equity.

The app includes:

• Cat-focused profile matching
• Pet lifestyle compatibility metrics
• Premium subscription tiers

The app features detailed profiles that allow users to get a better sense of what another person is like before deciding to connect. Cat owners are encouraged to provide details about themselves, including their lifestyle preferences, interests, and even photos of their favorite cats! This helps ensure each user has an enjoyable experience as they search for the perfect date.

The Tabby app was launched on International Cat Day in 2020 on August 8, by Leigh Isaacson and Casey Isaacson, along with brand managers, Nathan Kehn and Sterling Davis. Tabby is free to join, and if you subscribe to premium services, you’ll be able to enjoy the following benefits: you can communicate for free, you’re prominently featured in search engine results, and you’re given priority access to deals on related products.

Why Kevin O’Leary Invested

Kevin saw:

• Niche targeting advantage
• Strong branding
• Subscription monetization potential

However, he increased equity to 30%, compressing valuation to $1 million.

Risk Factors

• Highly competitive dating app space
• Customer acquisition costs
• Retention challenges

Still, niche loyalty can drive strong lifetime value if executed properly.

Key Lesson from Tabby

Episode 4 reinforced an important Shark Tank pattern:

Niche targeting alone is not enough in saturated tech markets.

Dating apps require:

• Massive marketing budgets
• Strong network effects
• Long-term user retention
• Continuous feature innovation

Even with Shark backing, platform businesses face steep scalability hurdles.

2026 Update: Tabby is no longer active as a dating app or business. Its website is offline, the mobile apps are unavailable, and social channels are inactive — all indicating the company has ceased operations. While the company secured a deal on air, there is no clear public confirmation that the deal fully closed after due diligence. The highly competitive dating app market, customer acquisition costs, and retention challenges likely contributed to the shutdown.

Where to Buy Tabby

Business no longer active

SoaPen – Hand Soap for Kids

Entrepreneurs: Amarat Anand and Shubham Issar

Product Overview

The new SoaPen is a unique product that has been making waves on the hit show Shark Tank. This innovative product is a hand soap specifically designed for kids and is set to revolutionize how children wash their hands.

SoaPen provides an all-in-one solution for parents who want to ensure their children wash their hands properly. The pen features a built-in timer and simple instructions to help kids get the proper amount of time in each area of their hands when they wash. Additionally, its natural ingredients make it safe for even the most sensitive skin types, so everyone in the family can benefit from its use!

This revolutionary product recently debuted on Shark Tank, where it quickly drew praise from the panel of investors and entrepreneurs. SoaPen’s eco-friendly formula keeps children safe while they have fun, as it is non-toxic and biodegradable.

Anand and Issar’s ambition was sparked by the alarming statistics showing that 2 million people die each year due to poor hygiene practices, most of them young children under five years old. This inspired Anand and Issar to create something accessible, affordable, and easy to use to help address this global health crisis.

Unique Deal Structure

Nirav Tolia maintained the 10% equity ask but added a $1 royalty per unit until $200,000 was repaid.

This structure:

• Reduced risk
• Accelerated investor return
• Protected equity dilution

Social Impact

The founders were motivated by alarming global hygiene statistics, particularly among children under five.

The brand blends:

• Education
• Public health awareness
• Playful design
• Eco-friendly formulation

2026 Update: SoaPen expanded retail presence in school supply and pharmacy channels.

Where to Buy SoaPen

54 Thrones African Skincare

Entrepreneurs: Christina Tegbe

Product Overview

Founded in 2016 by the founder of the beauty brand 54 Thrones, Christina Funke Tegbe, the brand 54 Thrones celebrates the riches, cultures, and people in the world of Africa.

The company specializes in handcrafting organic ingredients sourced directly from African farmers. They source raw materials such as cocoa butter, shea butter, virgin coconut oil, and more to create unique formulas tailored to all skin types. 54 Thrones African Skincare prides itself on creating natural solutions without any harsh chemicals or artificial fragrances. Their range of skincare products includes facial oils, body creams, and soaps designed to nourish, hydrate, and restore balance to your skin.

The name reflects the fact that the 54 nations represented on the African continent produce many of the natural and antiparasitic substances used by their cosmetic manufacturers.

Product Positioning

• Clean beauty
• Organic ingredients
• Ethically sourced materials
• Premium price point

The company sources:

• Shea butter
• Cocoa butter
• Virgin coconut oil
• Traditional African botanicals

Why It Won Two Sharks

• Strong storytelling
• Expanding clean beauty market
• Direct sourcing from African communities
• Premium brand positioning

The Sharks increased equity to 17.5%, reducing valuation but securing meaningful capital.

2026 Update: 54 Thrones expanded into national retail partnerships and increased product SKUs.

Where to Buy SoaPen

Watch full episodes of shark tank online with Amazon Video

Industry Breakdown – Episode 4

• Sports Technology: 1
• Dating / Social Apps: 1
• Children’s Hygiene Products: 1
• Clean Beauty / Skincare: 1

Compared to other Season 13 episodes, Episode 4 leaned toward:

• Higher valuations
• Technology-enabled customization
• Premium lifestyle branding
• Structured deal terms

Shark Strategy Patterns in Episode 4

Robert Herjavec pursued scalable tech-enabled hardware.
Kevin O’Leary targeted subscription revenue models.
Nirav Tolia leaned into community-driven brands.
Valuation compression was present in all four negotiations.

Episode 4 demonstrated that strong storytelling combined with real traction can justify premium investment terms.

Best Deal of the Episode

TheMagic5 stands out as the most financially significant deal due to:

• $1 million investment
• Tech moat
• International scalability
• High customer lifetime value

However, 54 Thrones showed the strongest brand-building potential long-term.

Did the Deals Close After Filming?

As with all Shark Tank agreements, deals are subject to due diligence.

As of 2026:

• TheMagic5 continues global expansion.
• SoaPen remains active with retail and educational partnerships.
• 54 Thrones continues growth in the clean beauty market.
• Tabby has since shut down and is no longer operating.

No public evidence suggests any of the deals fell through.

Why Shark Tank Season 13 Episode 4 Stands Out

This episode is notable because it featured:

• A $20 million valuation pitch
• A $1 million investment
• A royalty-structured deal
• Two culturally-driven brands
• A niche dating concept

Season 13 Episode 4 balanced high-tech customization with emotional storytelling.

Final Thoughts on Shark Tank Season 13 Episode 4

Shark Tank Season 13 Episode 4 reinforced a recurring pattern:

Innovation must pair with defensibility.

Whether through patented technology, niche targeting, public health mission, or cultural heritage branding, each entrepreneur presented a differentiated angle.

All four companies secured meaningful Shark backing, making Episode 4 one of the stronger deal-heavy episodes of Season 13.

Don’t Miss Related Shark Tank Episodes

• Shark Tank Season 13 Episode 3 Recap
• Shark Tank Season 13 Episode 5 Recap
• Full Shark Tank Season 13 Guide

Frequently Asked Questions About Shark Tank Season 13 Episode 4