Shark Tank Season 13 Episode 17 aired on March 25, 2022, and featured four consumer brands spanning multicultural men’s grooming, pet anxiety solutions, superfood snacking, and sports-inspired art collectibles.
This episode leaned heavily into strong brand identity, mission-driven positioning, and aggressive valuation compression — with two deals closed and two founders leaving without funding.
If you’re looking for a complete recap of Shark Tank Season 13 Episode 17 (S13E17), including deals made, valuations, financial breakdowns, and 2026 updates, you’ll find everything below.
Looking for more from this season? Browse the complete Shark Tank Season 13 episode guide here.
About Shark Tank Season 13
Executive producer Mark Burnett and Sony Pictures Television brought another season of the business-themed reality show Shark Tank, where aspiring entrepreneurs pitch their businesses to a panel of high-net-worth investors known as the “Sharks.”
The format is based on the Japanese show Dragon’s Den, and over the years Shark Tank has launched hundreds of consumer brands into retail, ecommerce, and national distribution.
Browse all episodes from Shark Tank Season 13 below.
Each recap includes the entrepreneurs, deals made, and 2026 business updates.
Shark Tank Season 13 Episodes
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Season 13 continued the show’s trend of featuring:
• Mission-driven brands
• Direct-to-consumer ecommerce models
• Pandemic-era business pivots
• Inclusive and sustainability-focused innovations
Shark Tank Season 13 Episode 17 Guest Sharks
Season 13 included several guest sharks alongside the main panel.
Notable guest sharks this season included:
- Emma Grede, CEO and co-founder of Good American and founding partner of Skims
- Kevin Hart (actor and comedian)
- Peter Jones (dragon on Dragons’ Den)
- Daniel Lubetzky, (founder and executive chairman of KIND Snacks )
- Nirav Tolia (co-founder of Nextdoor)
The main Sharks appearing during Shark Tank Season 13 Episode 17 (S13E17) included:
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I believe the last thing I read at night will likely manifest when I’m sleeping. You become what you think about the most.
Daymond John
We listed below every entrepreneur and business who has appeared on Shark Tank Season 13 Episode 17. Many scammers claim they’ve received big investments from the Sharks or they have been on the show. They were not actually on Shark Tank if you don’t see a business on this list. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.
What Happened in Shark Tank Season 13 Episode 17?
Shark Tank Season 13 Episode 17 featured four entrepreneurs pitching businesses across multicultural grooming, pet anxiety innovation, healthy snacking, and sports-inspired art collectibles.
Two founders secured investment deals, while two left without funding after intense valuation negotiations.
Businesses Featured on Shark Tank Season 13 Episode 17
Businesses Featured in Episode 17
List with all the appearances in season 13 episode 17:
- Young King – Plant-based natural hair care line designed for multicultural young men
- Pawnix – Noise-cancelling headphones created to calm anxious dogs during loud events
- Magic Date – Date-based healthy snack bites made from an ancient superfood
- Round21 – Sports-inspired art basketballs and collectibles blending creativity with play
Episode Highlights
• 4 total pitches
• 2 on-air deals
• $775,000 total capital requested
• $400,000 invested
• Strong valuation compression in closed deals
• One deal included NFT revenue participation
• 50% deal conversion rate
Episode Products Summary Table
| Company | Industry | Ask | Deal | Shark(s) | 2026 Status |
|---|---|---|---|---|---|
| Young King | Men’s Grooming | $225K for 2.5% | No Deal | — | Active DTC brand |
| Pawnix | Pet Tech / Pet Anxiety | $150K for 10% | No Deal | — | Limited traction |
| Magic Date | Healthy Snacks | $150K for 10% | $150K for 33.3% | Kevin O’Leary | Active ecommerce |
| Round21 | Sports Art / Collectibles | $250K for 3% | $250K for 10% + 1.5% NFT | Kevin O’Leary | Expanding product lines |
Episode Snapshot
Season: 13
Episode: 17
Air Date: March 25, 2022
Sharks: Mark Cuban, Lori Greiner, Kevin O’Leary, Barbara Corcoran, Daymond John
Total Pitches: 4
Deals Made: 2
No-Deal Count: 2
Largest Deal: $250,000 (Round21)
Episode Investment Totals & Financial Breakdown
Shark Tank Season 13 Episode 17 featured $775,000 in total capital requests, with $400,000 invested on air, and a deal conversion rate 50%.
Financial Aggregation:
Total Capital Requested: $775,000
Total Capital Invested: $400,000
Highest Equity Given: 33.3% (Magic Date)
Highest Valuation Asked: $10M (Young King – $225K for 2.5%)
Lowest Valuation Asked: $1.5M (Magic Date – $150K for 10%)
Average Equity Asked: 6.4%
Average Equity Given (Deals Closed): ~21.6%
Valuation Compression Analysis
Episode 17 demonstrated aggressive Shark leverage:
• Magic Date’s valuation dropped from $1.5M to ~$450K post-deal.
• Round21’s valuation dropped from ~$8.3M to $2.5M implied post-deal valuation.
Both deals required significant equity concessions — particularly Magic Date, which gave up one-third of the company.
Key Observations
High valuation grooming brands face heavy scrutiny — Young King’s $10M valuation limited deal flexibility.
Hardware for pets struggles — Pawnix faced adoption and scalability concerns.
Food brands close deals faster — Magic Date secured funding despite large equity give-up.
NFT component deals emerge — Round21 added a digital revenue participation clause (1.5% of NFT sales), reflecting emerging Web3 experimentation in Season 13.
Shark Tank Air Date: 03/25/22 – Season 13 – Episode 17
Young King – Haircare products for men
| ASKED FOR | GOT | SHARK |
| $225,000 for 2.5% | NO DEAL | NO SHARK |
Entrepreneurs: Stefan and Cora Miller
The newest haircare line for men is here! Introducing Young King, the perfect solution to all of your styling and grooming needs. Bring out the king in you with this special collection of products designed to make your hair look and feel its best. Whether you’re rocking a fade, dreads, or want a healthier shine – Young King has what you need to achieve the look you desire.
Young King Haircare focuses on delivering premium products tailored to the individual needs of each person’s hair. The product line includes everything from shampoos and conditioners to pomades and styling products.
Launched in 2019, the brand focuses on:
• Natural, plant-based ingredients
• Sulfate, paraben, and silicone-free formulas
• Hydration and scalp health
• Styling without residue
In December 2019, Stefan and Cora Miller launched Young King Hair Care. Young King Haircare is quickly becoming one of the most popular haircare lines among men. The brand has been featured in various media outlets, and it is constantly expanding its product range.
Feel confident knowing that each product is made with natural ingredients and free from sulfates, parabens, silicone, alcohols, or other harsh chemicals. Their passion for quality is evident in their shampoos and conditioners, which nourish your scalp and hydrate each strand of hair. Plus, our unique selection of oils provides long-lasting hold without leaving any residue behind!
The founders entered the Tank at a $10 million valuation, which limited flexibility during negotiations. While the Sharks acknowledged the strong branding and cultural positioning, concerns about valuation and competitive pressure in the grooming market led to no deal.
Strategic Takeaway:
Premium grooming brands require realistic valuations and clear retail scaling strategies.
2026 Status: Young King continues operating as a direct-to-consumer multicultural haircare brand.
Pawnix – Noise-cancelling headphones for nervous dogs
| ASKED FOR | GOT | SHARK |
| $150,000 for 10% | NO DEAL | NO SHARK |
Entrepreneurs: Kirsten Brand
Pawnix is an innovative way to help dogs stay calm and relaxed. The noise-cancelling headphones for dogs are designed to reduce stress and anxiety caused by loud noises like fireworks, thunderstorms, or a busy city street. Pawnix helps nervous dogs settle down quickly by providing soothing music that drowns out the surrounding noise.
The headphones are easy to use – all you have to do is place them gently around your pet’s ears and adjust the volume until it reaches a comfortable level. Pawnix also provides an adjustable headband so that the headphones fit snugly and remain secure while your pup moves around. The headset includes a built-in Bluetooth receiver, allowing you to connect your smartphone or tablet and choose from several calming sounds tailored specifically for pets.
Pawnix headphones offer a unique solution to a growing problem of pet anxiety, offering a high-tech approach to a common issue many pet owners face.
Key features include:
• Bluetooth-enabled calming audio
• Adjustable ergonomic headband
• Sound-reduction technology
• Designed specifically for canine anatomy
Kirsten Brand collaborated with sound engineers to develop advanced technology that cancels out loud, stressful noises that might otherwise deeply affect a pet’s well-being. By reducing loud noises and providing a comfortable fit, Pawnix can help dogs stay calm in stressful situations, allowing pet owners to rest easy knowing their pets are secure and comfortable.
Despite innovation and thoughtful engineering, the Sharks questioned scalability, price sensitivity, and market adoption. No deal was made.
Strategic Takeaway:
Hardware-based pet solutions face adoption and pricing challenges without mass-market proof.
2026 Status: Pawnix maintains limited visibility compared to other pet brands from Season 13.
Magic Date – Date-based snack bites
| ASKED FOR | GOT | SHARK |
| $150,000 for 10% | $150,000 for 33.3% | Kevin O’Leary |
Entrepreneurs: Diana Jarrar
Have you seen the new date-based snack bites from Diana Jarrar on Shark Tank Season 13? They are called Magic Dates, and they are an amazing way to get a healthy and delicious snack!
Snacking doesn’t have to be boring. Magic Date is here to make it exciting! Introducing their new date-based snack bites, Magic Date promises an entirely new snacking experience that is tasty and wholesome. Made with the best-quality dates, these snack bites provide a healthier alternative to store-bought snacks without compromising on taste.
These delectable little treats come in three delicious flavors: Chocolate Coconut, Toasted Almond, and Pecan Caramel. They are also vegan-friendly and free from preservatives and artificial sweeteners, making them perfect for guilt-free snacking throughout the day. Perfectly portioned into individual packs, they can easily be taken on the go or enjoyed at home while watching your favorite show or movie! So next time you’re looking for a healthy snack solution, think Magic Date!
Made from fresh datesgrown in California, with no added sugar or sweeteners, they are a perfect snack for those looking to cut down on unhealthy snacks. These delicious bites have been specially crafted to provide essential vitamins and minerals that can boost energy and promote good digestion. They are gluten-free, paleo-friendly, and come in a variety of four-pack flavors so you can choose your favorite.
Every batch of Magic Dates is handmade with love, using only the finest ingredients. Diana Jarrar’s commitment to quality shines through with every bite of her snack bites. Rich in dietary fiber, they support digestive health while providing sustained energy throughout the day, without the guilt associated with sugary snacks. Best of all, these amazing bites come at an affordable price, so everyone can indulge their cravings without breaking the bank!
Although Diana entered the Tank at a $1.5 million valuation, Kevin O’Leary secured one-third ownership, significantly compressing the valuation.
Strategic Takeaway:
Early-stage food brands often require substantial equity concessions to secure capital.
2026 Status: Magic Date continues selling through ecommerce channels.
Round21
| ASKED FOR | GOT | SHARK |
| $250,000 for 3% | $250,000 for 10% equity and 1.5% of NFT sales | Kevin O’Leary |
Entrepreneurs: Jasmine Maietta
Round 21 by Jasmine Maietta on Shark Tank season 13 is all about celebrating what makes basketball great. Lola Blu designed a ball that encourages individual self-expression and celebrates the game’s great qualities.
The ball is constructed with a resilient, durable composite leather and a nylon-polyester blend winding for great shape retention. Its rotationally balanced bladder allows for superior air retention and true rebound.
Maietta’s Round21 ball is a great way to show off your individual style while playing a competitive sport that requires teamwork. With its superior design and high-quality materials, it is sure to last a long time and bring you joy as you play basketball.
The brand focuses on:
• Artist-collaborated basketball designs
• High-quality composite leather construction
• Expansion into soccer balls, ping pong products, and apparel
• Integration of NFT-based digital revenue streams
The entrepreneur Jasmine Maietta was able to close a deal with the shark Kevin O’Leary for $250,000 in exchange for 10% equity and 1.5% of NFT sales. The company continues to offer a range of products, including soccer, ping pong, and apparel.
Kevin O’Leary negotiated both equity and participation in NFT sales, reflecting the experimentation with digital asset revenue models during Season 13.
Strategic Takeaway:
Hybrid physical + digital revenue models can attract structured investor participation.
2026 Status: Round21 continues expanding into sports collectibles and lifestyle merchandise.
More from Shark Tank
Recommended
Watch full episodes of shark tank online with Amazon Video
Compared to other Season 13 episodes, Episode 17 leaned toward:
• Identity-driven branding
• Early-stage consumer products
• Higher initial valuations
• Hybrid physical + digital revenue models
Unlike lower-ticket retail episodes, Episode 17 showed stronger Shark leverage and heavier equity concessions.
Did the Deals Close After Filming?
As with all Shark Tank deals, agreements are subject to due diligence.
As of 2026:
• Magic Date appears to have remained active in ecommerce
• Round21 continues expanding into sports art and merchandise
• Young King remains a direct-to-consumer grooming brand
• Pawnix has limited market visibility post-show
While not every on-air deal finalizes, Episode 17 appears to have produced at least two active post-show brands.
Shark Strategy Patterns in Episode 17
Kevin O’Leary pursued structured leverage and equity control.
Mark Cuban remained cautious on high valuations without clear scale.
Daymond John showed interest in brand positioning but avoided premium pricing risk.
Barbara Corcoran stayed disciplined around adoption proof.
The episode reinforced that:
Valuation + Proof of Scale + Margin Strength = Deal Viability.
🏆 Best Deal of Shark Tank Season 13 Episode 17
Round21 stands out as the most strategically structured long-term investment.
Why?
• Unique sports + art differentiation
• Higher price-point collectible positioning
• Expansion into multiple product categories
• Additional NFT revenue participation
Magic Date secured funding but at a steep equity cost.
Round21 balanced growth potential with diversified revenue streams.
In modern consumer markets, brand story + product differentiation drives longevity.
Why Shark Tank Season 13 Episode 17 Stands Out
This episode is notable because it featured:
• Two no-deal outcomes despite strong branding
• Significant valuation compression
• A rare NFT-linked revenue clause
• A one-third equity concession in a food deal
It demonstrated that:
High valuation without leverage invites compression.
Innovation alone does not guarantee adoption.
Strategic equity trades close deals.
Final Thoughts on Shark Tank Season 13 Episode 17 (S13E17)
Shark Tank Season 13 Episode 17 delivered a strong mix of culture, creativity, and consumer experimentation.
Two out of four entrepreneurs secured funding — a moderate deal ratio compared to Season 13 averages.
The episode reinforced a recurring Shark Tank truth:
Brand identity attracts attention — but disciplined valuation closes deals.
Whether it’s empowering multicultural grooming, calming anxious pets, reinventing healthy snacks, or merging art with athletics — Episode 17 showed that passion must align with pricing power and scalable margins to win investment.
Don’t miss:
• Shark Tank Season 13 Episode 20
• Shark Tank Season 13 Episode 22
• Full Shark Tank Season 13 Guide
Frequently Asked Questions About Shark Tank Season 13 Episode 17
What companies appeared on Shark Tank Season 13 Episode 17 (S13E17)?
Young King, Pawnix, Magic Date, and Round21 appeared on Shark Tank Season 13 Episode 17.
Who got a deal in Shark Tank Season 13 Episode 17 (S13E17)?
Magic Date and Round21 secured investment deals. Young King and Pawnix did not receive funding.
What was the largest deal in Season 13 Episode 17?
The largest deal was $250,000 for 10% equity plus 1.5% of NFT sales in Round21.
How much total money was invested in S13E17?
A total of $400,000 was invested across two companies during Shark Tank Season 13 Episode 17.
Did Young King get a deal on Shark Tank Season 13 Episode 17?
No, Young King did not secure a deal. The Sharks were concerned about the $10 million valuation and competitive grooming market dynamics.
Did Pawnix get a deal on Shark Tank Season 13 Episode 17?
No, Pawnix did not receive funding. The Sharks questioned scalability and customer adoption of high-priced noise-cancelling headphones for dogs.
Which company gave up the most equity in S13E17?
Magic Date gave up 33.3% equity to Kevin O’Leary in exchange for a $150,000 investment.
What made the Round21 deal unique?
Round21 secured $250,000 for 10% equity plus 1.5% of NFT sales, adding a digital revenue participation component to the deal.
Which industries were represented in Episode 17?
Episode 17 featured businesses in men’s grooming, pet technology, healthy snack foods, and sports art collectibles.
Which companies from Shark Tank Season 13 Episode 17 are still in business?
As of 2026, Young King, Magic Date, and Round21 appear to still be operating through ecommerce channels. Pawnix maintains limited visibility compared to other brands from the episode.
Is Magic Date still in business in 2026?
Yes, Magic Date continues selling date-based snack bites online and through select retailers.
Is Round21 still active after Shark Tank?
Yes, Round21 continues offering sports-inspired art products and has expanded beyond basketball-themed merchandise.
Is Young King still in business after Shark Tank?
Yes, Young King continues selling natural haircare products tailored for multicultural young men.
What happened to Pawnix after Shark Tank?
Pawnix did not receive investment on the show. While the product generated interest for its innovative concept, it has not reached large-scale retail expansion.
Did all deals from Shark Tank Season 13 Episode 17 close after filming?
While Shark Tank deals are subject to due diligence, there is no public evidence that the on-air deals for Magic Date or Round21 fell through.
Which Shark invested the most in Episode 17?
Kevin O’Leary invested in both Magic Date and Round21, committing a total of $400,000 across the episode.
What was the biggest valuation in Shark Tank Season 13 Episode 17?
Young King entered the Tank with a $10 million valuation, asking $225,000 for 2.5% equity.
