Shark Tank Season 13 Episode 18 aired on April 1, 2022, and featured four innovative brands spanning plant-based food tech, children’s creative toys, adaptive fashion, and performance athletic wear. The episode blended mission-driven entrepreneurship with aggressive valuation debates, resulting in one of the largest plant-based food investments of Shark Tank Season 13.
Guest Shark Emma Grede returned to the panel and played a pivotal role in one of the episode’s most socially impactful deals.
If you’re looking for a complete recap of Shark Tank Season 13 Episode 18 (S13E18) — including valuations, deals made, financial breakdowns, and 2026 updates — you’ll find everything below.
Looking for more from this season? Browse the complete Shark Tank Season 13 episode guide here. Interested in more Shark Tank food innovations? Explore the biggest food and beverage businesses that appeared on Shark Tank.
About Shark Tank Season 13
Executive producer Mark Burnett and Sony Pictures Television brought another season of the business-themed reality show Shark Tank, where aspiring entrepreneurs pitch their businesses to a panel of high-net-worth investors known as the “Sharks.”
The format is based on the Japanese show Dragon’s Den, and over the years Shark Tank has launched hundreds of consumer brands into retail, ecommerce, and national distribution.
Browse all episodes from Shark Tank Season 13 below.
Each recap includes the entrepreneurs, deals made, and 2026 business updates.
Shark Tank Season 13 Episodes
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Season 13 continued the show’s trend of featuring:
• Mission-driven brands
• Direct-to-consumer ecommerce models
• Pandemic-era business pivots
• Inclusive and sustainability-focused innovations
Shark Tank Season 13 Guest Sharks
Season 13 included several guest sharks alongside the main panel.
Notable guest sharks this season included:
- Emma Grede, CEO and co-founder of Good American and founding partner of Skims
- Kevin Hart (actor and comedian)
- Peter Jones (dragon on Dragons’ Den)
- Daniel Lubetzky, (founder and executive chairman of KIND Snacks )
- Nirav Tolia (co-founder of Nextdoor)
The main Sharks appearing during Shark Tank Season 13 Episode 18 included:
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Robert Herjavec
We listed below every entrepreneur and business who has appeared on Shark Tank Season 13 Episode 18. Many scammers claim they’ve received big investments from the Sharks or they have been on the show. They were not actually on Shark Tank if you don’t see a business on this list. Some of the top places you can use to check are on Wikipedia and also ABC’s episode guide.
What Happened in Shark Tank Season 13 Episode 18?
Businesses Featured on Shark Tank Season 13 Episode 18
Four companies pitched their businesses to the Sharks in Shark Tank S13E18:
- Umaro Foods – A seaweed-based bacon alternative that secured a $1 million investment from Mark Cuban.
- FORT – A magnetic pillow fort building system that raised over $3 million on Kickstarter but did not secure a deal in the Tank.
- No Limbits – Adaptive clothing designed for people with disabilities, which received investment from Emma Grede and Mark Cuban.
- Apolla Performance – Compression socks designed for dancers and athletes that secured a deal with Lori Greiner.
Episode Highlights
This episode delivered:
• 4 pitches
• 3 on-air deals
• $1.4 million in total capital requested
• $1.4 million invested
• A $1 million plant-based food tech deal
• Strong focus on inclusivity and performance products
Season 13 Episode 18 (S13E18) balanced sustainability, accessibility innovation, and athletic performance branding.
Episode Products Summary Table
The table below summarizes the companies featured in Shark Tank Season 13 Episode 18 (S13E18), including their original funding asks, the deals made with the Sharks, and the current status of each business as of 2026.
| Company | Industry | Original Ask | Deal Made? | Shark(s) | Status (2026) |
|---|---|---|---|---|---|
| Umaro Foods | Food Tech / Plant-Based | $500K for 2% | ✅ Yes | Mark Cuban | Scaling alt-protein production |
| FORT | Toys / Creative Play | $500K for 10% | ❌ No | — | Limited retail traction |
| No Limbits | Adaptive Fashion | $100K for 6% | ✅ Yes | Emma Grede & Mark Cuban | Growing adaptive apparel brand |
| Apolla Performance | Athletic Wear | $300K for 15% | ✅ Yes | Lori Greiner | Active performance brand |
Three of the four entrepreneurs secured investments in Shark Tank Season 13 Episode 18, with deals from Mark Cuban, Emma Grede, and Lori Greiner. The episode featured a diverse mix of plant-based food technology, creative play products, adaptive fashion innovation, and performance athletic wear, highlighting the Sharks’ continued interest in mission-driven consumer brands with strong growth potential.
Episode Snapshot
Season: 13
Episode: 18
Air Date: April 1, 2022
Sharks: Mark Cuban, Lori Greiner, Kevin O’Leary, Barbara Corcoran
Guest Shark: Emma Grede
Total Pitches: 4
Deals Made: 3
Largest Deal: $1,000,000 (Umaro Foods)
Episode Investment Totals & Financial Breakdown
Shark Tank Season 13 Episode 18 featured $1.4 million in total capital requested, with $1.4 million invested on air across three companies.
Financial Aggregation:
Total Requested: $1,400,000
Total Invested: $1,400,000
No-Deal Count: 1
Highest Equity Given: 20% (Apolla Performance)
Highest Valuation Asked: $25 million (Umaro Foods – $500K for 2%)
Lowest Valuation Asked: $1 million (No Limbits – $100K for 10% implied post-deal)
Average Equity Asked: ~8%
Average Equity Given (Deals Closed): ~12%
Key Observations
• Plant-based food technology continues gaining traction — Umaro Foods impressed the Sharks with its innovative seaweed-based bacon alternative, tapping into the rapidly expanding plant-based protein market.
• Mission-driven brands resonated with investors — No Limbits secured a deal by addressing a meaningful gap in adaptive fashion, designing clothing specifically for people with disabilities.
• Creative play products faced scalability concerns — FORT introduced an imaginative blanket-building toy system, but the Sharks hesitated due to questions around market size and long-term retail growth.
• Performance apparel with niche focus attracted investment — Apolla Performance earned Lori Greiner’s backing by targeting dancers and athletes with specialized compression socks designed for recovery and performance.
• Consumer products with strong brand identity performed best — Episode 18 reinforced that clearly defined customer audiences and mission-driven storytelling can significantly improve a company’s chances of securing Shark investment.
Shark Tank Air Date: 04/01/22 – Season 13 – Episode 18
Umaro Foods – Bacon made from seaweed
| ASKED FOR | GOT | SHARK |
| $500,000 for 2% equity | $1 million for 7% | Mark Cuban |
Entrepreneurs: Beth Zotter and Amanda Stiles
Product Overview
Umaro Foods has just launched a revolutionary new product: Bacon made from seaweed! This cutting-edge take on an all time favorite includes all the taste and texture of traditional bacon, but is made entirely with sustainable and healthy seaweed. With this unique product, Umaro Foods is demonstrating their dedication to innovative ingredients that are good for your body and the environment.
The essence of this product is that it offers a healthier version of bacon without sacrificing flavor or texture. The seaweed used by Umaro Foods contains essential vitamins, minerals, and proteins while having almost zero fat content – making it the perfect alternative for health conscious individuals. This bacon also provides high levels of iodine which can help with thyroid health, as well as calcium for bones!
This exciting new invention by Umaro Foods is sure to revolutionize the way people think about bacon. Instead of using traditional pig parts as its base material, Umaro Foods’ seaweed-based bacon uses a unique mix of proteins derived from marine algae to provide a healthy and full-flavored alternative to pork bacon. Not only does this product taste great, but it’s also much better for your health than regular bacon because it contains no cholesterol or saturated fats.
Umaro Foods’ seaweed-based bacon is sure to be a hit with health-conscious consumers who want to enjoy delicious flavors without sacrificing their diets.
Where to Buy Umaro Foods
Interested in more Shark Tank kitchen products? Explore Mark Cuban’s largest food and restaurant investments.
FORT – Magnetic pillow
| ASKED FOR | GOT | SHARK |
| $500,000 for 10% | NO DEAL | NO SHARK |
Entrepreneurs: Conor Lewis
Product Overview
The FORT Magnetic Pillow Fort is the perfect way for kids to create their own immersive world in the comfort of their own bedroom! This innovative product can be seen on ABC’s hit show, Shark Tank, and it has already made a huge splash in the toy industry. The FORT Magnetic Pillow Fort combines two beloved childhood activities – playing with magnets and building forts – into one fun and creative experience.
Creating a fort has never been easier or more fun as this toy comes with an assortment of magnetic panels that snap together quickly and easily to form a variety of structures. Kids will love using the shape-shifting walls to create tunnels, hideaways, castles or whatever else they can imagine! Additionally, each panel is reversible so they can choose between different colors and textures to make their dream fort come alive.
Conor Lewis is the founder of FORT – Magnetic pillow and has an interesting background. Conor Lewis was an imaginative person. He graduated from Western Kentucky University with a BFA degree in Graphic Design and worked in video production for Fortune 500 corporations.
He lost his job in 2020 after the pandemic hit and decided to work on his idea for Magnetic Pillow Fort. He started a successful Kickstarter campaign where he raised the whooping $3,107,079 from 9,859 backers. Unfortunately in Shark Tank show he was not able to make a deal with any of the sharks.
These magnetic pillow FORT are targeting kids age between 3-6 years old. The magnets are strong enough to keep the custom together and create builds, but easy enough for them to be detached and manipulated.
Where to Buy Magnetic pillow
No Limbits – Adaptive clothing for people with disabilities
| ASKED FOR | GOT | SHARK |
| $100,000 for 6% | $100,000 for 10% | Emma Grede and Mark Cuban |
Entrepreneurs: Erica Cole
Product Overview
No Limbits, a new adaptive clothing line specifically designed for people with disabilities, recently appeared on Shark Tank and gained the attention of many viewers. No Limbits is composed of comfortable, stylish and functional clothing that is tailored to fit those with different abilities.
Founder and CEO of No Limbits, Erica Cole created the company when she realized there weren’t any adaptive clothing options available for people with multiple disabilities. Erica Cole experienced frustration after her leg was amputated in an accident in 2018, which resulted in the birth through to No Limbits. Confined to her prosthesis, Cole faced a significant difficulty each morning getting dressed because she couldn’t conveniently maneuver items that were too heavy and bulky. Her daily morning routine deteriorated needlessly as a result.
The combination of comfortability and fashion pushed No Limbits to be featured on Shark Tank in early 2021 in an episode that received high praise from both fans and critics alike. Hidden zippers on the Amp Pants make dressing and undressing easy. Both legs have both zippers, so no matter which side you need it on it’ll be there.
The founder & CEO of No Limbits, started the company in 2019 in Iowa. She was able to made a deal with Emma Grede and Mark Cuban for $100,000 for 10%. She also successfully led a Kickstarter campaign where she pledged $14,236.
According to a Statista.com report, in 2019, 14 million of the United States had different types of disabilities.
Where to Buy No Limbits
Interested in more Shark Tank kitchen products? Explore Mark Cuban’s largest food and restaurant investments.
Apolla Performance
| ASKED FOR | GOT | SHARK |
| $300,000 for 15% | $300,000 for 20% | Lori Greiner |
Entrepreneurs: Kaycee Jones and Brianne Zborowski
Product Overview
Apolla Performance is revolutionizing the world of compression socks with its patented and targeted support. With Apolla’s unique technology, athletes everywhere can benefit from unparalleled comfort and agility in their activities.
Apolla Performance is revolutionizing the world of compression socks with its patented and targeted support. With Apolla’s unique technology, athletes everywhere can benefit from unparalleled comfort and agility in their activities.
The team behind Apolla Performance has taken the time to research the needs of active people and develop a product that meets those needs with great success. The Performance Socks offer multiple layers of support for both the feet and calves, providing full coverage from heel to calf without compromising on style or breathability. The cushioning technology gives extra stability during demanding physical activities, reducing soreness and fatigue caused by long-term use. Additionally, it helps protect against potential injuries due to overtraining or excessive stress on joints.
Designed specifically with athletes in mind, Apolla Performance Socks are guaranteed to provide superior comfort while supporting proper alignment throughout workouts and long-distance runs alike.
Where to Buy Apolla Performance
Interested in more Shark Tank kitchen products? Explore Lori Greiner’s kitchen investments to see other cooking and home deals she’s backed.
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Industry Breakdown – Episode 18
Food Tech / Alternative Protein: 1
Toys & Creative Play: 1
Adaptive Apparel: 1
Performance Athletic Wear: 1
Compared to other Season 13 episodes, Episode 18 leaned toward:
• Sustainability innovation
• Social impact brands
• Performance-enhancing consumer goods
• High-valuation food tech
Did the Deals Close After Filming?
As with all Shark Tank deals, agreements are subject to due diligence.
As of 2026:
• Umaro Foods continues expanding within the plant-based food space.
• No Limbits remains active and growing in adaptive fashion.
• Apolla Performance maintains ecommerce and retail presence.
• FORT did not secure Shark backing and has had limited national expansion.
There is no public evidence suggesting the funded deals fell through.
Best Deal of the Episode
Umaro Foods stands out as the most significant deal due to:
• $1 million investment
• Massive alternative protein market
• Sustainability positioning
• Mark Cuban’s food tech interest
However, No Limbits demonstrated strong long-term social impact potential.
🦈 Shark Strategy Patterns in This S13E18 Episode
Mark Cuban leaned into scalable food innovation and mission-driven brands.
Emma Grede prioritized inclusive fashion and accessibility-focused businesses.
Lori Greiner favored patented performance consumer goods.
Kevin O’Leary remained cautious around extremely high valuations.
Barbara Corcoran avoided toy-category risk despite strong crowdfunding traction.
Episode 18 reinforced that big valuations demand big market opportunity.
Why Shark Tank Season 13 Episode 18 Stands Out
This episode is notable because it featured:
• A $25 million valuation pitch
• A $1 million food-tech investment
• A high-impact adaptive fashion brand
• A Kickstarter success story that failed to convert in the Tank
• Strong sustainability narrative
Season 13 Episode 18 proved that food innovation and social mission can unlock major capital — but valuation discipline remains critical.
Final Thoughts on Shark Tank Season 13 Episode 18
Shark Tank Season 13 Episode 18 delivered a powerful mix of sustainability, inclusivity, and performance-driven innovation.
Three out of four entrepreneurs secured funding — including one of the largest single investments of the season.
The episode reinforced a key Shark Tank principle:
Big valuations demand big vision — but scalable markets close the deal.
From plant-based bacon innovation to adaptive clothing empowerment and performance athletic wear, Episode 18 demonstrated that mission-driven brands can attract serious capital when paired with credible growth potential.
Whether it’s redefining food tech, increasing accessibility in fashion, or improving athletic performance — Episode 18 proved that solving meaningful problems at scale captures Shark attention.
Don’t Miss Related Shark Tank Episodes:
• Shark Tank Season 13 Episode 17 Recap
• Shark Tank Season 13 Episode 19 Recap
• Full Shark Tank Season 13 Guide
Frequently Asked Questions About Shark Tank Season 13 Episode 18
What companies appeared on Shark Tank Season 13 Episode 18 S13E18?
Umaro Foods, FORT, No Limbits, and Apolla Performance appeared on Episode 18.
Who got a deal in Shark Tank Season 13 Episode 18?
Umaro Foods, No Limbits, and Apolla Performance secured deals. FORT did not.
What was the largest deal in Episode 18?
The largest deal was $1,000,000 for 7% equity in Umaro Foods from Mark Cuban.
Who was the guest Shark in Episode 18?
Emma Grede appeared as Guest Shark.
Which company had the highest valuation in Episode 18?
Umaro Foods entered with a $25 million valuation.
Who was the guest Shark in Season 13 Episode 18?
Emma Grede appeared as the guest Shark.
How much equity did Umaro Foods give up on Shark Tank Season 13 Episode 18?
Umaro Foods gave up 7% equity in exchange for a $1 million investment from Mark Cuban during Episode 18.
Why did FORT not get a deal on Shark Tank Season 13 Episode 18?
Despite raising over $3 million on Kickstarter, the Sharks expressed concerns about manufacturing scalability, toy industry competition, and valuation, leading FORT to leave without a deal.
What made the No Limbits deal unique in Episode 18?
No Limbits secured a joint investment from Emma Grede and Mark Cuban, highlighting strong Shark interest in adaptive and inclusive fashion innovation.
Which company had the highest valuation in Shark Tank Season 13 Episode 18?
Umaro Foods entered the Tank with a $25 million valuation, asking $500,000 for 2% equity — the highest valuation of the episode.
What industries were represented in Episode 18?
Episode 18 featured companies in plant-based food technology, children’s toys, adaptive apparel, and athletic performance wear.
Did all deals from Shark Tank Season 13 Episode 18 close after filming?
While Shark Tank agreements are subject to due diligence, there is no public evidence suggesting the deals with Umaro Foods, No Limbits, or Apolla Performance fell through.
Is Umaro Foods still in business in 2026?
Yes, as of 2026, Umaro Foods continues developing plant-based bacon and seafood alternatives within the alternative protein market.
Is No Limbits still operating after Shark Tank S13E18?
Yes, No Limbits remains active and continues expanding its adaptive clothing line designed for people with disabilities.
What happened to FORT after Shark Tank S13E18?
FORT did not secure an investment on the show. While it had significant crowdfunding success, it has experienced more limited mainstream retail expansion.
Is Apolla Performance still available for purchase?
Yes, Apolla Performance socks continue to be sold online and through select retail channels, targeting dancers and athletes.
Which Shark invested the most money in Shark Tank S13E18?
Mark Cuban made the largest investment in Episode 18, committing $1 million to Umaro Foods.
What was the total amount invested in Shark Tank Season 13 Episode 18?
A total of $1.4 million was invested across three companies during Episode 18.
Which company gave up the most equity in Episode 18?
Apolla Performance gave up 20% equity to Lori Greiner in exchange for a $300,000 investment.
Why was Episode 18 considered a high-valuation episode?
Episode 18 included a $25 million valuation pitch from Umaro Foods, making it one of the highest valuation moments in Season 13.
